This new report from SmarTech Markets Publishing provides a comprehensive and granular ten-year forecast for revenue generation - from hardware, software and advertising services -- in the burgeoning Augmented Reality (AR) market. It also assesses the latest business models being put forward by leading edge AR firms and analyzes existing AR applications to understand their success and their flaws.
In addition to forecasts and market analysis, this report contains strategic profiles of twenty-eight leading AR firms with SmarTech's take on where they are headed and there likelihood for future success.
Giants such Apple, Google, HP and Microsoft see AR as both a way to boost their traditional businesses and as a gateway into new markets. At the same time innovative AR start-ups are attracting funding for both platforms and AR-driven applications aimed at specific industry sectors such as retail, education or computer gaming. But AR opportunities are not in any way limited to software packages. AR will also drive demand for new types of hardware such as gesture control and especially head mounted displays.
Given the strong and immediate opportunity potential for AR, SmarTech Markets Publishing has created this report as a key strategic input for all senior executives planning AR product/market policies for their firms. This report will also be essential reading for investors who are looking to take equity positions in AR firms.