The key to understanding the future market for generating plant lies in seeing not just the potential for new capacity within a market, but also the capacity of Asset Base Renewal (ABR). Simply looking at and forecasting installed capacity does not identify the nature of the opportunity that exists around the world. To do so would mean overlooking our forecast that in the next years the pace of new capacity build will decline.
The StatPlan GCD Tool is a huge step forward in forecasting in this market. The report is a vital tool for the creating short and long term strategy:
Marketing strategy - Sales and marketing executives can use these analyses to construct realistic marketing plans for individual countries and markets in the short to medium term. The tool provides support for decisions relating to:
Corporate strategy - Planners can focus corporate plans over the next 40 years at a strategic level, realigning focus to different markets as the cycles of demand change and it moves between different regions of the world. Planners can therefore put their footprint in the right place, for the right time.