This publication has been discontinued on July 19, 2011.
To cope with t hi s ever-changing scenario, marketing segmentation and
targeting techniques are rapidly evolving, from traditional, static, demograp hi
c-based criteria towards dynamic, mood, lifestyle and psychograp hi c
influences. It is no longer a question of identifying your customers by age,
geography or income, but looking into how and why they buy, based on their mood,
beliefs and the occasion.
GLOBAL CONSUMER TRENDS to 2006 for the fas hi on and
interiors industries combines techniques and processes from the fields of
psychology and social science, along with real-world data from product launches,
technology and culture, to visually illustrate mood consumption in practice.
The
fas hi on system has spread across all other sectors, from cosmetics to cars via
politics and sport. All sectors observe fas hi on as an endless source of
inspiration. Gilles Lipovetsky points out that the more the fas hi on society
develops, the less the importance afforded to clothes! To hold on to its role as
a pioneer and enhance its brand image, fas hi on has to continue to innovate.
The
report is broken down into five mega-trends w hi ch are driving mood consumption
and will have a significant impact for the fas hi on and interiors industries ,
namely:
- Fas hi on, apparently ephemeral, is constructed on the solid base of a
real concept: elegance.
- In life and in the city: imagine and superimpose rhythms 24/7.
- The sensorial adventure is a leitmotif, a source of inspiration.
- The network economy with its new-style revenue is up and running:
unlimited access, open bars, involving promotion, free fas hi on!
- Testing your creativity means taking risks: "The Anticipator
Returns!"
Under each mega-trend, a detailed analysis is given providing style
directions, indicators and background details, critical keywords, associated
colours, materials, shapes and sensations. Thus the guide provides essential
input and stimuli for design, strategy, development, innovation, and marketing
teams alike.
Sectors covered in t hi s report: Fas hi on, Fragrance,
Furniture, Colour Chemicals, Textiles, Home interiors and decorations, Lighting,
Packaging, Apparel, Retailing, Distribution, Design and the Luxury Market.
Applicable
areas for t hi s report: Advertising strategies, Brand strategy and Brand
portfolio management, Branding trends, Strategic Planning, Lifestyle trends,
Market Research, Consumer Segmentation, Future Qualitative studies, Consumer
insight, Consumer behavior, Sensorial marketing, Business intelligence and
analysis, Design intelligence, Merchandising, Product development, design and
innovation.
Table of ContentsIntroduction
- 1 sustainable elegance
- 2 24/24
- 3 emotional intelligence
- 4 involving promotion
- 5 experimental life
- 6 Appendix
- 6.1 sources
- 6.2 conditions
