This research service focuses on emerging trends in superhydrophobic coatings sector. This sector has generated a lot of interest in the recent years due to concerns towards surface moisture issues such as corrosion, fouling, among others. R&D management of this sector has been dealt with in detail. This research service covers global R&D network analysis and strategic management of R&D. Assessment and analysis of emerging technologies, the key market drivers and challenges that will impact large-scale implementation of superhydrophobic coatings were carried out. The new product development and commercialization strategies were also evaluated.