This report is the result of an extensive survey drawn from Timetric's exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents
The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and the rest of the world
Key topics covered include marketing and sales behaviors and strategies, key marketing aims of suppliers, essential amendments to marketing activities , new media for business prospects and critical success factors for choosing a marketing agency
The report examines current practices and provides future expectations over the next 12-24 months
Summary
"Marketing, Sales Behaviors and Strategies in 2012-2013 in the Global Hotel Supplier Industry: Survey Brief" is a new report by Timetric that analyzes how marketing, sales behaviors and strategies are set to change in the hotel industry during 2012-2013. This report gives you access to the marketing and sales behaviors and strategies. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.
Scope
The report features the opinions of hotel industry respondents related to the following:
Marketing and sales behaviors and strategies
Key marketing aims of suppliers
Capital expenditure and change in staff recruitment activity
Essential amendments to marketing activities
New media for business prospects
Key supplier actions and e-procurement
Critical success factors for choosing a marketing agency
Reasons To Buy
Well-executed marketing and sales strategies are vital to the future success of hotel suppliers and their ability to identify and win new business while retaining existing contracts
Table of Contents
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Marketing and Sales Behaviors and Strategies in 2012-2013
2.1 Key Marketing Aims of Suppliers for 2012?2013
2.1.1 Key marketing aims by region
2.1.2 Key marketing aims by company turnover
2.1.3 Key marketing aims by revenue growth expectations
2.2 Essential Amendments to Marketing Activities in 2012-2013
2.2.1 Amendments to marketing activities
2.2.2 Amendments to marketing activities by region
2.2.3 Amendments to marketing activities by company turnover
2.3 Best Use of New Media for Business Prospects
2.3.1 Best use of new media by suppliers
2.3.2 Best use of new media by region
2.3.3 Best use of new media by company turnover
2.4 Critical Success Factors for Choosing a Marketing Agency
2.4.1 Critical success factors by suppliers
2.4.2 Critical success factors by region
2.4.3 Critical success factors by company turnover
3 Appendix
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer
List of Tables
Table 1: Total Global Hotel Industry Survey Respondents by Company Type, 2012
Table 2: Global Hotel Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Hotel Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Hotel Industry Buyer Respondents by Region (%), 2012
Table 5: Global Hotel Supplier Respondents by Job Role (%), 2012
Table 6: Global Hotel Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Hotel Supplier Respondents by Region (%), 2012
Table 8: Key Marketing Aims of Hotel Suppliers (%), 2012
Table 10: Amendments to Marketing Activities by Hotel Suppliers (%), 2012-2013
Table 11: Amendments to Marketing Activities by Region (%), 2012-2013
Table 12: Amendments to Marketing Activities by Company Turnover (%), 2012-2013
Table 13: Best Use of New Media by Hotel Suppliers (%), 2012
Table 14: Best Use of New Media by Region (%), 2012
Table 15: Best Use of New Media by Company Turnover (%), 2012
Table 16: Critical Success Factors of Hotel Suppliers (%), 2009-2012
Table 17: Critical Success Factors by Region (%), 2012
Table 18: Critical Success Factors by Company Turnover (%), 2012
Table 19: Survey Results - Closed Questions
List of Figures
Figure 1: Key Marketing Aims of Hotel Suppliers (%), 2012
Figure 2: Key Marketing Aims by Region (% 'Important' Responses), 2012
Figure 3: Key Marketing Aims by Company Turnover (% 'Important' Responses), 2012
Figure 4: Amendments to Marketing Activities by Hotel Suppliers (%), 2012-2013
Figure 5: Best Use of New Media by Hotel Suppliers (%), 2012
Figure 6: Best Use of New Media by Region (%), 2012
Figure 7: Best Use of New Media by Company Turnover (%), 2012
Figure 8: Critical Success Factors of Hotel Suppliers (%), 2009-2012
Marketing, Sales Behaviors and Strategies in 2012-2013 in the Global Hotel Supplier Industry: Survey Brief published by Timetric in June 1, 2012. This report consists of Pages: 45 and the price starts from US $ 700.
