This report is based on primary survey research of 152 industry professionals in India who travelled at least once in three months. The research was conducted by Timetric assessing its premium consumer panels.
This report provides the reader with a definitive analysis of the outlook for business travel in India and explores how opportunities and demand are set to change in 2012.
This report helps to forecast Indian business traveler expenditure on hotel accommodation, understand trends in business travel and green initiatives adopted by hoteliers, and gain insight into customer expectations of new technologies and services.
Key topics covered include forecasting of expenditure on hotel accommodation, hotel selection criteria, customer expectations of new technologies, marketing initiatives and sustainability implementation.
Summary
"Indian Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services" is the result of an extensive multi-industry survey drawn from Timetric's exclusive panel of Indian business travelers. It contains in-depth analysis on market trends in hotel accommodation and forecasts how expenditure patterns are set to change in 2012. The report also benchmarks the types of hotels business travelers choose and identifies preferred modes and channels of hotel selection. This report also examines new technologies, green initiatives and socially responsible measures that appeal to business travelers, and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel. Survey results have been presented and analyzed based on age and company turnover.
Scope
The report features the opinions of hotel industry consumer respondents related to the following:
Average stay at business hotels
Change in expenditure on hotel accommodation
Popular hotel types and preferred modes of hotel selection
Importance of green certifications and key sustainable facilities
Critical social responsibility initiatives
Major technology features and key drivers influencing online reservations
Importance of mobile technology services
Key drivers of frequent visits and popularity of promotional offers
Strategic initiatives for repeat business
Industry leaders
Reasons To Buy
Effectively examine business traveler perceptions on the average length of stay in a hotel and change in hotel accommodation expenditure and determine business growth opportunities.
Identify popular hotel types with preferred modes of hotel selection and key channels for research to channelize marketing resources for better return on investment.
Explore business traveler affinity towards green certifications and sustainability initiatives and successfully implement them into hotel operations.
Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales.
Identify key features which influence frequent visits and formulate marketing strategies to win new business.
Table of Contents
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Executive Summary
3 Hotel Visits and Expenditure
3.1 Average Length of Stay at Business Hotels
3.1.1 Average length of stay at business hotels - age
3.1.2 Average length of stay at business hotels - company turnover
3.2 Expenditure on Hotel Accommodation
3.2.1 Expenditure on hotel accommodation - age
3.2.2 Expenditure on hotel accommodation - company turnover
3.2.3 Expenditure on hotel accommodation - industry type
3.3 Change in Expenditure on Hotel Accommodation
3.3.1 Change in expenditure on hotel accommodation - age
3.3.2 Change in expenditure on hotel accommodation - company turnover
4 Trends in Business Travel
4.1 Popular Hotel Types
4.1.1 Popular hotel type - age
4.1.2 Popular hotel type - company turnover
4.2 Finest Hotel Destinations
4.2.1 Finest hotel destinations - age
4.2.2 Finest hotel destinations - company turnover
4.3 Preferred Modes of Hotel Selection
4.3.1 Preferred modes of hotel selection - age
4.3.2 Preferred modes of hotel selection - company turnover
4.4 Key Channels for Research
4.4.1 Key channels for research - age
4.4.2 Key channels for research - company turnover
5 Expectations of Green Initiatives
5.1 Importance of Green Certifications
5.1.1 Importance of green certified hotel - age
5.1.2 Importance of green certified hotel - company turnover
5.2 Customer Expectations of Key Sustainable Facilities
5.2.1 Customer expectations of key sustainable facilities - age
5.2.2 Customer expectations of key sustainable facilities - company turnover
5.3 Critical Social Responsibility Initiatives
5.3.1 Critical social responsibility initiatives - age
5.3.2 Critical social responsibility initiatives - company turnover
5.3.3 Critical social responsibility initiatives - industry type
6 Expectations of Key Technological Initiatives
6.1 Chief Technology Features
6.1.1 Chief technology features - age
6.1.2 Chief technology features - company turnover
6.2 Key Website Features Influencing Online Reservations
6.2.1 Key website features influencing online reservations - age
6.2.2 Key website features influencing online reservations - company turnover
6.3 Importance of Mobile Technology Services
6.3.1 Importance of mobile technology services - age
6.3.2 Importance of mobile technology services - company turnover
7 Future Developments for Business Growth
7.1 Key Drivers for Repeat Visits
7.1.1 Key drivers for repeat visits - age
7.1.2 Key drivers for repeat visits - company turnover
7.2 Popularity of Promotional Offers
7.2.1 Popularity of promotional offers - age
7.2.2 Popularity of promotional offers - company turnover
7.3 Industry Leaders
8 Appendix
8.1 Full Survey Results
8.1 Methodology
8.2 Contact Us
8.3 About Timetric
8.4 Disclaime
List of Tables
Table 1: Total Indian Hotel Industry Business Traveler's Survey Respondents by Industry Type (%), 2011
Table 2: Total Indian Hotel Industry Business Traveler's Survey Respondents by Age Group (%), 2011
Table 3: Total Indian Hotel Industry Business Traveler's Survey Respondents by Company Turnover (%), 2011
Table 4: Average Stay at Business Hotels by All Respondents (%), 2011
Table 5: Average Stay at Business Hotels by Age (%), 2011
Table 6: Average Stay at Business Hotels by Company Turnover (%), 2011
Table 7: Expenditure on Hotel Accommodation by All Respondents (%), 2011
Table 8: Expenditure on Hotel Accommodation by Age (%), 2011
Table 9: Expenditure on Hotel Accommodation by Company Turnover (%), 2011
Table 10: Expenditure on Hotel Accommodation by Industry Type (%), 2011
Table 11: Change in Expenditure on Hotel Accommodation by All Respondents (%), 2011-2012
Table 12: Change in Expenditure on Hotel Accommodation by Age (%), 2011-2012
Table 13: Change in Expenditure on Hotel Accommodation by Company Turnover (%), 2011-2012
Table 14: Popular Hotel Type by All Respondents (%), 2012
Table 15: Popular Hotel Type by Age (%), 2012
Table 16: Popular Hotel Type by Company Turnover (%), 2012
Table 17: Finest Hotel Destinations by All Respondents (%), 2011
Table 18: Finest Hotel Destinations by Age (%), 2011
Table 19: Finest Hotel Destinations by Company Turnover (%), 2011
Table 20: Preferred Modes of Hotel Selection by All Respondents (%), 2011
Table 21: Preferred Modes of Hotel Selection by Age (%), 2011
Table 22: Preferred Modes of Hotel Selection by Company Turnover (%), 2011
Table 23: Key Channels for Research by All Respondents (%), 2011
Table 24: Key Channels for Research by Age (%), 2011
Table 25: Key Channels for Research by Company Turnover (%), 2011
Table 26: Importance of Green Certified Hotels by All Respondents (%), 2011
Table 27: Importance of Green Certified Hotels by Age (%), 2011
Table 28: Importance of Green Certified Hotels by Company Turnover (%), 2011
Table 29: Customer Expectations of Key Sustainable Facilities by All Respondents (%), 2011
Table 30: Customer Expectations of Key Sustainable Facilities by Age (%), 2011
Table 31: Customer Expectations of Key Sustainable Facilities by Company Turnover (%), 2011
Table 32: Critical Social Responsibility Initiatives by All Respondents (%), 2011
Table 33: Critical Social Responsibility Initiatives by Age (%), 2011
Table 34: Critical Social Responsibility Initiatives by Company Turnover (%), 2011
Table 35: Critical Social Responsibility Initiatives: Industry Type (%), 2011
Table 36: Chief Technology Features by All Respondents (%), 2011
Table 37: Chief Technology Features by Age (%), 2011
Table 38: Chief Technology Features by Company Turnover (%), 2011
Table 39: Key Website Features Influencing Online Reservations by All Respondents (%), 2011
Table 40: Key Website Features Influencing Online Reservations by Age (%), 2011
Table 41: Key Website Features Influencing Online Reservations by Company Turnover (%), 2011
Table 42: Importance of Mobile Technology Services by All Respondents (%), 2011
Table 43: Importance of Mobile Technology Services by Age (%), 2011
Table 44: Importance of Mobile Technology Services by Company Turnover (%), 2011
Table 45: Key Drivers for Repeat Visits by All Respondents (%), 2011
Table 46: Key Drivers for Repeat Visits by Age (%), 2011
Table 47: Key Drivers for Repeat Visits by Company Turnover (%), 2011
Table 48: Popularity of Promotional Offers by All Respondents (%), 2011
Table 49: Popularity of Promotional Offers by Age (%), 2011
Table 50: Popularity of Promotional Offers by Company Turnover (%), 2011
Table 51: Leading Companies in the Indian Hotel Industry
Table 52: Survey Results - Closed Questions
List of Figures
Figure 1: Average Stay at Business Hotels by All Respondents (%), 2011
Figure 2: Average Stay at Business Hotels by Age (%), 2011
Figure 3: Average Stay at Business Hotels by Company Turnover (%), 2011
Figure 4: Expenditure on Hotel Accommodation by All Respondents (%), 2011
Figure 5: Expenditure on Hotel Accommodation by Age (%), 2011
Figure 6: Expenditure on Hotel Accommodation by Company Turnover (%), 2011
Figure 7: Change in Expenditure on Hotel Accommodation by All Respondents (%), 2011-2012
Figure 8: Change in Expenditure on Hotel Accommodation by Age (%), 2011-2012
Figure 9: Change in Expenditure on Hotel Accommodation by Company Turnover (%), 2011-2012
Figure 10: Popular Hotel Type by All Respondents (%), 2012
Figure 11: Popular Hotel Type by Age (%), 2012
Figure 12: Popular Hotel Type by Company Turnover (%), 2012
Figure 13: Finest Hotel Destinations by All Respondents (%), 2011
Figure 14: Finest Hotel Destinations by Age (%), 2011
Figure 15: Finest Hotel Destinations by Company Turnover (%), 2011
Figure 16: Preferred Modes of Hotel Selection by All Respondents (%), 2011
Figure 17: Preferred Modes of Hotel Selection by Age (%), 2011
Figure 18: Preferred Modes of Hotel Selection by Company Turnover (%), 2011
Figure 19: Key Channels for Research by All Respondents (%), 2011
Figure 20: Key Channels for Research by Age (%), 2011
Figure 21: Key Channels for Research by Company Turnover (%), 2011
Figure 22: Importance of Green Certified Hotels by All Respondents (%), 2011
Figure 23: Importance of Green Certified Hotels by Age (%), 2011
Figure 24: Importance of Green Certified Hotels by Company Turnover (%), 2011
Figure 25: Customer Expectations of Key Sustainable Facilities by All Respondents (%), 2011
Figure 26: Customer Expectations of Key Sustainable Facilities by Age (%), 2011
Figure 27: Customer Expectations of Key Sustainable Facilities by Age (%), 2011
Figure 28: Critical Social Responsibility Initiatives by All Respondents (%), 2011
Figure 29: Critical Social Responsibility Initiatives by Age (%), 2011
Figure 30: Critical Social Responsibility Initiatives by Company Turnover (%), 2011
Figure 31: Chief Technology Features by All Respondents (%), 2011
Figure 32: Chief Technology Features by Company Turnover (%), 2011
Figure 33: Key Website Features Influencing Online Reservations by All Respondents (%), 2011
Figure 34: Key Website Features Influencing Online Reservations by Age (%), 2011
Figure 35: Key Website Features Influencing Online Reservations by Company Turnover (%), 2011
Figure 36: Importance of Mobile Technology Services by All Respondents (%), 2011
Figure 37: Importance of Mobile Technology Services by Age (%), 2011
Figure 38: Importance of Mobile Technology Services by Company Turnover (%), 2011
Figure 39: Key Drivers for Repeat Visits by All Respondents (%), 2011
Figure 40: Key Drivers for Repeat Visits by Age (%), 2011
Figure 41: Key Drivers for Repeat Visits by Company Turnover (%), 2011
Figure 42: Popularity of Promotional Offers by All Respondents (%), 2011
Figure 43: Popularity of Promotional Offers by Age (%), 2011
Figure 44: Popularity of Promotional Offers by Company Turnover (%), 2011
Indian Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services published by Timetric in June 14, 2012. This report consists of Pages: 111 and the price starts from US $ 995.
