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Creating Female-Friendly Financial Services: Strategies, Opportunities and Lessons

  • Published:
  • 97 Pages
  • Timetric

Synopsis

  • This report assesses and evaluates the global strategies, opportunities and best practices adopted to target female clients for various financial services.
  • It provides detailed case studies from North America, the UK, India, Pakistan, the Middle East, South-East Asia and Australia to illustrate the various responses made by financial services companies to their respective female audiences.

Summary

The female financial services sector represents a profitable market still largely untapped in many areas of the world. There are currently 3.24 billion females worldwide, and it is estimated that around 50% of women in the world, 1.6 billion, are economically active. There is a growing segment of affluent women - senior executives, board members, property owners and entrepreneurs - wielding increasing economic power. There is substantial evidence that the female financial market is becoming increasingly populated, dynamic and affluent. However, many private and retail banks, credit card providers and insurance companies have still not actively targeted this sector, and there is a wide gap in the financial service offerings that are exclusively targeted towards women.

Scope

  • This report provides an extensive analysis on the global female financial services market
  • The report provides a detailed analysis on key trends, drivers, marketing strategies and challenges in the global female financial services market
  • It details the marketing strategies adopted by various banks
  • It provides detailed case studies of various financial products launched by companies to target female audiences

Reasons To Buy

  • Understand the female financial services market
  • Identify the growth drivers in the female financial services market
  • Examine detailed insight into the variety of female focussed financial products currently available
  • There is a special emphasis on the opportunities available in the female financial services market

Table of Contents

1 Executive Summary

2 Introduction

  • 2.1 The Global Market
  • 2.2 Local Market Snapshots
  • 2.3 Financial Advisers and Women
  • 2.4 Female Entrepreneurs
  • 2.5 The Business Case for Targeting Financial Services at Women
  • 2.6 Female Business Case Snapshot

3 Financial Education for Women

  • 3.1 The US
  • 3.2 South-East Asia
  • 3.3 The UK
  • 3.4 Europe
  • 3.5 Australia

4 Strategies and Best Practices

  • 4.1 Case Study: The y not Credit Card - Bank of China Credit Card International
  • 4.2 Case Study: Massachusetts Mutual Life Insurance Co (Massmutual), the US

5 The US

  • 5.1 Economy and Demographics
  • 5.2 Retail Personal Banking
    • 5.2.1 Case study: Women & Company
    • 5.2.2 Case study: Women's Financial Group
  • 5.3 Retail Business Banking
    • 5.3.1 Case study: Wells Fargo Bank
    • 5.3.2 Case study: Keybank
    • 5.3.3 Case study: PNC Bank
  • 5.4 Insurance
    • 5.4.1 Case study: Prudential Financial
  • 5.5 Retirement
    • 5.5.1 Case study: OppenheimerFunds

6 China

  • 6.1 Economy and Demographics
  • 6.2 Case Study: Hua Xia Bank
  • 6.3 Case Study: JCB (Japan)
  • 6.4 Case Study: China Construction Bank (CCB)

7 Singapore

  • 7.1 Economy and Demographics
  • 7.2 Case Study: United Overseas Bank (UOB)

8 India

  • 8.1 Economy and Demographics
  • 8.2 Case Study: HDFC Bank
  • 8.3 Case Study: Mann Deshi Mahila Bank (MDMB)
  • 8.4 Case Study: Bank of Baroda

9 Canada

  • 9.1 Economy and Demographics
  • 9.2 Case study: Royal Bank of Canada
  • 9.3 Case Study: Bank of Montreal

10 The UK

  • 10.1 Economy and Demographics
  • 10.2 Retail Personal Banking
    • 10.2.1 Products and services
    • 10.2.2 Supermarket banks
  • 10.3 Retail Business Banking
  • 10.4 Private Banking
    • 10.4.1 Barclays Wealth
  • 10.5 Insurance
    • 10.5.1 Motor insurance
    • 10.5.2 Diamond Car Insurance
    • 10.5.3 Case study: Sheilas' Wheels
    • 10.5.4 The Fawcett report
  • 10.6 Pensions
    • 10.6.1 Scottish Widows reports
    • 10.6.2 Women's pension expectations: Investec Bank
  • 10.7 Credit Cards
    • 10.7.1 Case study: Affinity credit card

11 Europe

  • 11.1 Economy and Demographics
  • 11.2 Targeted Financial Provision for Women in Europe
    • 11.2.1 Case study: Raiffeisenbank
    • 11.2.2 Case study: BBVA, Spain
    • 11.2.3 Case study: Bred Banque Populaire Mastercard, France
    • 11.2.4 Case study: Alfa-Bank, Russia
    • 11.2.5 Case study: Bank of Aland/Tapiola Bank, Finland
  • 11.3 Saudi Arabia
    • 11.3.1 Case study: Banque Saudi Fransi
  • 11.4 Dubai
    • 11.4.1 Case study: Dubai Islamic Bank (DIB)
  • 11.5 Pakistan
    • 11.5.1 Case study: First Women Bank Ltd (FWBL)

12 Australia and New Zealand

  • 12.1 Australia
    • 12.1.1 Economy and demographics
    • 12.1.2 Retail personal banking
    • 12.1.3 Retail business banking
    • 12.1.4 Case study: Westpac
    • 12.1.5 Case study: Mortgages for Women
    • 12.1.6 Insurance: 1st for Women
  • 12.2 New Zealand
    • 12.2.1 Economy and demographics
    • 12.2.2 Case study: Pink Insurance

List of Tables

  • Table 1: Female Populations of the World's Most Populated Countries, 2011
  • Table 2: Women Holding FTSE 100 and FTSE 250 Board Positions
  • Table 3: Economic and Demographic Profile of the US
  • Table 4: Economic and Demographic Profile of China
  • Table 5: Economic and Demographic Profile of Singapore
  • Table 6: Economic and Demographic Profile of India
  • Table 7: Economic and Demographic Profile of Canada
  • Table 8: Economic and Demographic Profile of the UK
  • Table 9: Economic and Demographic Profile of Europe
  • Table 10: Islamic Finance Assets Under Management (AUM)
  • Table 11: Economic and Demographic Profile of Saudi Arabia
  • Table 12: Economic and Demographic Profile of UAE
  • Table 13: Economic and Demographic Profile of Pakistan
  • Table 14: Economic and Demographic Profile of Australia
  • Table 15: Economic and Demographic Profile of New Zealand

List of Figures

  • Figure 1: World Population, 1950-2050
  • Figure 2: Bank of China's y not Credit Card
  • Figure 3: Bank of China's Looney Tunes-Based Cards
  • Figure 4: MassMutual Survivors
  • Figure 5: Citibank's Women & Co
  • Figure 6: Citibank Advertising
  • Figure 7: Zions Bank Web Page
  • Figure 8: Zions Bank - Smart Women Smart Grant Scheme
  • Figure 9: Citi's Small Business Guide
  • Figure 10: Citi's Financial Education Program
  • Figure 11: Wells Fargo Women's business services
  • Figure 12: Key4Women's Small Business Services for Women
  • Figure 13: PNC Business Guide for Women
  • Figure 14: Prudential Financial
  • Figure 15: Sinobeauty Credit Card
  • Figure 16: Barbie Beauty Credit Card
  • Figure 17: UOB Lady's Card
  • Figure 18: HDFC EasyShop Woman's Advantage Debit Card
  • Figure 19: Royal Bank of Canada - Women Entrepreneurs
  • Figure 20: Australia Westpac Group
  • Figure 21: Mortgages for Women
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