Market Research Report - 248377
Creating Female-Friendly Financial Services: Strategies, Opportunities and Lessons
|Published||Content info||97 Pages|
|Creating Female-Friendly Financial Services: Strategies, Opportunities and Lessons|
|Published: August 7, 2012||Content info: 97 Pages||
The female financial services sector represents a profitable market still largely untapped in many areas of the world. There are currently 3.24 billion females worldwide, and it is estimated that around 50% of women in the world, 1.6 billion, are economically active. There is a growing segment of affluent women - senior executives, board members, property owners and entrepreneurs - wielding increasing economic power. There is substantial evidence that the female financial market is becoming increasingly populated, dynamic and affluent. However, many private and retail banks, credit card providers and insurance companies have still not actively targeted this sector, and there is a wide gap in the financial service offerings that are exclusively targeted towards women.