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Technological advancements have brought many changes in the computing devices from huge desktops to today's hand held computing devices known as tablet computers and smartphones. The latest addition to the list of computing devices is Ultrabooks. Ultrabooks are notebook computers that are thinner, lighter and better performing device. Intel introduced Ultrabooks in the last quarter of 2011 and Apple MacBook Air has existed in the market since 2008. The market has recently evolved and is expected to grow at a CAGR of 92 percent till 2017.
According to ‘Global Ultrathin Portables (Ultrabooks & MacBook Air) Market Forecast & Opportunities, 2017’, global Ultrabooks and MacBook Air Market will witness enormous growth in the coming years. The low priced Ultrabooks are expected to drive growth in this market. Price still remains an important consideration in the purchase decision of buyers. The average selling price of these computing devices is expected to decline as competition increases with the entry of many new players and many new models in the market. The market is expected to change immensely from the current situation where Apple is the market leader, with the release of Windows 8 operating system. Acer was the first company to release an Ultrabook, followed by ASUS, Toshiba, Lenovo, LG and HP.
‘Global Ultrathin Portables (Ultrabooks & MacBook Air) Market Forecast & Opportunities, 2017’ discusses the following aspects related to Ultrathin Portables (Ultrabooks & MacBook Air) market worldwide: