The market of air conditioners in India has been on a steady growth ever
since, apart from certain exceptions. The perception of people towards the
category of this product has witnessed a paradigm shift over the years from a
luxury product to becoming a necessity in hot humid weather conditions of
India. Increasing demand by the residential sector owing to reduction in
prices has instigated the manufacturers to aim for a higher market share in
the highly potential market of air conditioners in India. The demand from the
commercial segment is catching up fast with the increasing number of
commercial offices, stores and business apartments being set up, as compared
to the demand from the residential segment.
According to “India Air Conditioner Market Forecast & Opportunities,
2017” the air conditioner market is poised for greater growth over next
five years. India air conditioner market is forecasted to grow at a CAGR of
13.6% for the next five years. Increasing disposable income, rising weather
temperature, falling prices of air conditioners coupled with the latest
technological innovations increasing the cooling efficiency and the increasing
commercialization of the economy are the factors which are driving air
conditioners market in India.
“India Air Conditioners Market Forecast & Opportunities, 2017”
discusses the following aspects related to air conditioners market in India:
Global Air Conditioners Market Overview
Air Conditioners Market Size & Forecast
Air Conditioners Market Share
Air Conditioners Penetration Level
Market Dynamics, Trends & Developments
Competitive Landscape & Strategic Recommendations
Why you should buy this report
To gain an in-depth understanding of Air Conditioners market dynamics in
India.
To obtain research based businesses decisions and add weight to
presentations and marketing materials.
To gain competitive knowledge of leading players.
The forecasts to assess how the market is predicted to develop by 2017?
To avail 10% customization in the report without any extra charges and get
the research data or trends added in the report as per your specific needs.
Methodology
The information contained in this report is based upon both primary and
secondary sources. Primary research included interviews with air conditioner
manufacturers, distributors, dealers and consumers. Secondary research
included an exhaustive search of relevant publications like newspapers,
websites, and proprietary databases.
Table of Contents
Table of Contents
1. Analyst Briefing
2. Global Air Conditioners Market Overview
3. India Air Conditioners Market
3.1. Sales
3.1.1. By Value
3.1.2. By Volume
3.2. Market Share
3.2.1. By Company
3.2.2. By Segments
3.2.3. By Regions
3.2.4. By City
3.2.5. By Season
4. India Air Conditioners Penetration Level
5. PEST Analysis - India Air Conditioners Industry
6. Market Dynamics
6.1. Drivers
6.2. Challenges
7. Market Trends & Developments
7.1. Technological Innovations
7.2. Commercial Segment Fast Catching Up
7.3. Will Window AC's survive?
7.4. Split AC's- Leader of Residential Segment
7.5. Compressors Market
8. Competitive Landscape
8.1. LG Electronics
8.2. Samsung India
8.3. Voltas
8.4. Hitachi
8.5. Electrolux
8.6. Blue Star
8.7. Carrier
8.8. Whirlpool
8.9. Daikin
8.10. Godrej
9. Strategic Recommendations
List of Figures
Figure 1: India Air Conditioners Sales By Volume 2008-17 (Million Units)
Figure 2: India Population 2000-11 (Million)
Figure 3: India GDP Per Capita (USD) 2002-11
Figure 4: India Inflation Rate 2002-2011
Figure 5: India Air Conditioners Sales, By Value, 2008-17 (Crores)
Figure 6: India Air Conditioners Sales, By Volume, 2008-17 (Million Units)
Figure 7: India Air Conditioner Market Share, By Company, By Volume, 2011
Figure 8: India Air Conditioner Market Share, By Company Forecast, By
Volume, 2017
Figure 9: India Air Conditioner Market Share, By Segments, By Volume, 2011
Figure 10: India Air Conditioner Market Share Forecast, By Segments, By
Volume, 2017
Figure 11: India Air Conditioner Market Share, By Region, By Volume, 2011
Figure 12: India Air Conditioner Market Share Forecast, By Region, By
Volume, 2017
Figure 13: India Air Conditioners Market Share, By City, By Volume, 2011
Figure 14: India Air Conditioners Market Share Forecast, By City, By
Volume, 2017
Figure 15: India Air Conditioners Market Share, By Season, By Value 2011
List of Tables
Table 1: Urbanization Growth Rate (%) 1901-2010
Table 2: Season-wise Average Temperatures of All India States (Degree
Celsius)
Table 3: Air Conditioner Penetration Levels of Leading Economies, 2011
India Air Conditioners Market Forecast & Opportunities, 2017 published by TechSci Research in June 1, 2012. This report consists of 60 Pages and the price starts from US $ 1200.
Press Release
India Air Conditioners Market Set to Cross INR 20,000 Crore Revenue by 2017
June 13th, 2012
Global Information Inc. would like to present a new market research report, "India Air Conditioners Market Forecast & Opportunities, 2017" by TechSci Research.
Increasing temperatures with reduction in prices coupled with rise in commercial installations would fuel the India air conditioners market over the next five year period.
Not so long ago, the installation of an air conditioner in a house was considered to be a huge thing with many eyebrows rising and various households vying on to it. It was so, because air conditioners were regarded as a luxury product characterized by the ownership of the rich people. But gone are those days now. Today, in the wake of its hugely fallen prices, not owning this cooling machine by even a common middle class person is viewed as a weak financial status. This is because air conditioners have now become more of a necessity, with increasing humid conditions and rising temperatures. Moreover, the fallen prices have also contributed strongly to this phenomenon.
The Indian air conditioners market is set to grow at compounded annual growth rate 13.6% over the next five years. Due to increasing commercial establishments and reduction in residential air conditioner prices in India, the market is poised to grow many folds to reach whooping Rs. 20,000 Crore revenue by 2017.
The India air conditioners market has been very open to the demands and dynamics of the consumers in India. With the rising disposable and per capita income of the people, coupled with the newer and more efficient cooling technologies being introduced by the air conditioner manufacturers, the market has been screening some interesting growth pattern. Conversely, due to the nature of this product and its vulnerability to the weather conditions and seasonal fluctuations, its market registered a fall in 2011 in India due to pleasant summers and early monsoons. Of course, this was a factor beyond the control of manufacturers. However, keeping the uncontrollable and abnormal factors aside, the India air conditioners market is on its growth track once again and is poised to grow consistently.
"Indian air conditioner market is extremely consolidated where more than 50% market revenue share is captured by top 3 players LG, Samsung and Voltas. However, due to changing industry dynamics and aggressive strategies of other manufacturers the market share scenario is expected to encounter huge changes in the coming years. It is forecasted that LG would face stiff competition which would bring down its market share drastically by 2013", said Karan Chechi, Research Director with TechSci research.
