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In a country like India, the temperature remains high for almost eight months in a year. Traditionally, air conditioners (ACs) were regarded as a luxury product being preferred by high end segment of the country, but gradually, demand is emerging from middle income segment of India as well. With the introduction of new technologies, prices have declined over the years, which is generating demand for air conditioners. More energy efficient air conditioners are now part of the product offerings of the leading companies such as Samsung, LG, Hitachi, Carrier, Daikin, Blue Star, Voltas, Panasonic, etc., Japanese companies are investing into consumer durables heavily in the Indian market, for instance, Daikin is planned to double its manufacturing capacity of air conditioners in the next couple of years. Similarly, Panasonic is increasing its distribution and retail network across India, focusing on tier II and III cities by entering into tie-ups with organized retail chains and exclusive stores.
According to “India Air Conditioners Market Forecast & Opportunities,2018”, air conditioners market in India is forecasted to double its market revenues in next five years. The demand for Split air conditioners is followed by Window and Portable air conditioners. The metropolitan cities of Delhi, Mumbai, Kolkata have shown remarkable rise in demand for air conditioners in past few years, where Delhi and its suburbs contribute the largest volume sales. Reason can be attributed to its hot temperature and population, which is gradually increasing every year. Indian air conditioners market is expected to grow at the CAGR of around 13% during 2013-18. “India Air Conditioners Market Forecast & Opportunities, 2018” discusses the following aspects related to air conditioners market in India:
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