Over the years the traditional film camera has disappeared from the Indian market owing to the introduction of digital cameras. Digital cameras are the latest rage in the world of technology which transcends different age groups. The best thing about digital cameras is that they provide instant photographs. The features that most of the people look for in digital cameras are clarity, focus, accuracy, sharpness, reliability and range. There are many digital cameras available in the Indian camera market, but when it comes to buying a digital camera people prefer trusted brands.
According to “India Camera Market Forecast & Opportunities, 2017”, Indian camera market will witness phenomenal compounded annual growth rate (CAGR) of 27% for next five years. Some of the drivers for growing camera market in India are low penetration, increasing disposable income, increasing social media, increasing tourism, and increasing advertising. On the other side, grey market &substitute products like mobile cameras are acting as restraint to growth of the camera market in India. However, technological advancements like mirror-less camera, 3D camera and increased functionality like GPS, Bluetooth, Wi-Fi etc. in the camera is expected to reduce the substitution effect in the coming times.
“India Camera Market Forecast & Opportunities, 2017” include: