This report analyzes the worldwide markets for mobile content in USD million. The major application in this market consists of mobile games, mobile music and mobile videos. The report also describes the key influencing factors for U.S. mobile content market which accounts for approximately USD 1,982.3 million in 2011. Annual estimates and forecasts are provided for the period 2011 through 2017.
The in-depth research and high level analysis will allow mobile content developers, service providers, network operators, marketing companies, research and development agencies and mobile handset manufacturers to make informed decisions about growth strategies and gaining competitive advantage.
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This research is specially designed to estimate and analyze the demand and performance of mobile content market in global scenario. This research provides in-depth analysis of mobile content product sales, trend analysis by segments, and demand by U.S. The report covers all the major application segments of the global and U.S. mobile content market and provides in-depth analysis, historical data and statistically refined forecast for the segments covered. The study presents a comprehensive segment of mobile content market as below:
In addition the report provides a cross-sectional analysis of all the above segments with respect to the U.S. market.
The mobile content industry comprises of mobile games, mobile music and mobile video. In the overall mobile content industry, mobile games were the largest market segment with a revenue share of 53.3% in 2011. The segment will further consolidate its position with 61.7% market share in 2017. The global mobile games market was worth USD 3.5 billion in 2011 and is expected to reach USD 11.4 billion in 2017 with a CAGR of 21.9% from 2011 to 2017.
The mobile content industry growth is largely fueled by the rapid increase in disposable income, advancement in mobile devices with high end multimedia functionalities and continuous product innovations (innovative new content). In addition, increase in mobile bandwidth and rising popularity of mobile devices among the elderly population is also adding to the growth of the market.
Key factors that impact the mobile content industry while purchasing mobile content include content features, innovation and smart devices in the market. Our analysis indicates that mobile music and video revenue is expected to decline with the growth in cloud based services and thus would influence the purchasing decision of users. Stakeholders may find the market entry barriers to be on the higher side for the mobile content industry due to higher competition in this segment.