Energy efficiency and eco-friendly attributes associated with OLED displays
are driving its market growth globally, especially in the developed economies
- North America and Europe. OLED displays are expected to enjoy high market
penetration mainly due to the benefit of biodegradability that they offer.
Also, with increasing demand and supply gap of electricity worldwide, OLED
displays are creating a new energy efficient method for electricity
consumption. OLED displays are known to save up to 40% of the electricity for
smartphone and TV usage, subject to the brightness and content. In addition,
enhanced features including the wider range of colors, increase in the number
of times per second a display redraws data, improved 3D adaptability, thinner
dimensions, better flexibility and transparency contributes to the market
growth of OLED displays.
The research report on the OLED displays market is analyzed based on major
applications such as mobile phones, TV, notebooks, tablets, digital cameras,
and automotives. Among these end use application segments, mobile phones hold
the largest share in the global OLED displays market, distantly followed by
OLED TVs. However, the share of OLED TV displays are expected to surpass the
shares of mobile phone displays by 2015, owing to the development in large
sized OLED displays and increasing acceptance of OLED technology based TVs
across the globe.
The major geographies analyzed under this research study include North
America, Europe, Asia Pacific, and Rest of the World (RoW). The study provides
forecast of the global OLED displays market considering the factors driving
and limiting the market growth and potential opportunities for the growth of
OLED displays in the global market. Asia Pacific accounted for more than 4/5th
of the overall OLED displays market in 2012; however, with growing
contribution from other regions, its share is expected to fall below 2/3rd by
2018. The large contribution of the Asia Pacific region primarily due to this
region is the base for major OLED manufacturers such as Samsung, Sony, RiT
Display, and Visionox among others. Europe is the fastest growing market with
a CAGR in excess of 50% from 2012 to 2018 followed by North America.
The report also highlights various factors that influence the buying decision
of customers and trends that determine OLED favorability and the market
attractiveness of individual end use segments. The information provided in the
research report will prove helpful for OLED manufacturers, end use product
manufacturers and distributors in identifying markets with high potential.
The information about market share of major players in the OLED displays
market will help the emerging as well as existing players in planning their
business strategies and gaining competitive advantage. Samsung is the largest
player in global OLED display manufacturing followed by Visionox and Wisechip.
The other important players engaged in OLED displays manufacturing include
Pioneer, TDK, and Sony among others.
The global OLED displays industry is segmented as:
OLED Display Technologies
Passive matrix OLEDs (PMOLED)
Active matrix OLEDs (AMOLED)
OLED Display Market by End Use
Mobile phones
TV displays
Netbook/desktop
Digital cameras
Automotive
Others
OLED Display Market by Geography
North America
Europe
Asia- Pacific
RoW
Table of Contents
Table of Contents
Chapter 1 - Preface
1.1. Report Scope And Description
1.2. Research Methodology
Chapter 2 - Executive Summary
Chapter 3 - OLED Displays Market Overview
3.1. Introduction
3.2. Overall Market Size, 2011
3.3. Market Trends And Future Outlook
3.3.1. Use of AMOLEDs in Smart Phone Displays
3.3.2. Opportunities in OLED TVDisplays
3.3.3. Growing Application Areas
3.4. Roadmap For OLED Displays
3.5. OLED Displays Manufacturing
3.5.1. Fabricating OLED Displays
3.5.2. Vacuum Deposition
3.5.3. Organic Phase Deposition
3.5.4. Inkjet Printing
3.5.5. Screen Printing
3.5.6. Solution Coating
3.5.7. Roll-To-Roll (Web) Processing
3.6. Factor Analysis
3.6.1. Drivers
3.6.1.1. Inherent Advantages of OLED Technology
3.6.1.2. Growing Applications of OLED Displays
3.6.1.3. Increasing Demand for Environment Friendly Products
3.6.1.4. Rising OLED Application in Mobile Phones And Signage
3.6.1.5. Rising Demand for OLED TVs
3.6.2. Restraints
3.6.2.1. High Manufacturing Costs
3.6.2.2. Low Penetration Rate of Technology
3.6.2.3. Declining Prices of Competing Technologies
3.6.3. Opportunities
3.6.3.1. Reduction In OLED TV Prices
3.7. Competing Technologies: OLED Vs. Lcd Technology
3.8. Porter's Five Force Analysis for OLED Displays Market
TABLE 1: IMPACT ANALYSIS FOR OLED MARKET DRIVERS OVER A PERIOD OF TIME
TABLE 2: IMPACT ANALYSIS OF OLED MARKET RESTRAINTS OVER A PERIOD OF TIME
TABLE 3: DEVELOPMENT OF ORGANIC DISPLAY GENERATIONS OVER TIME
TABLE 4: PRICING TREND OF OLED SCREENS
OLED Displays Market - Global Industry Analysis, Market Size, Share, Growth And Forecast, 2012 - 2018 published by Transparency Market Research in January 29, 2013. This report consists of 72 Pages and the price starts from US $ 4595.
