Australian Enterprise Telephony Market, 2008 Review & 2009-2013 Forecast

Australian Enterprise Telephony Market, 2008 Review & 2009-2013 Forecast published by Telsyte in May, 2009. This report consists of 35 Pages, 14 Tables, 8 Figures and the price starts from US $ 4395.

Introduction

Abstract

The economic downturn has slowed the growth of the Australian enterprise telephony market in 2008 in calendar Q4 and the deceleration is expected to continue until the end of 2010. Decision makers across customer segments have taken on a ‘wait and see' strategy with reductions to the available capital and the pressure to reduce OPEX. The potentially lucrative SME opportunities have shrunk as a result of the downturn.

Produced annually as the authoritative report in Telsyte' s Market Analysis and Forecast Series, this study provides a detailed investigation and comprehensive analysis of the Australian enterprise telephony market in 2008 and forecast for 2009 to 2013.

• Telsyte estimates that the Australian enterprise telephony market was worth $454.3 million in
• 2008, a 5.9% growth from 2007;
• Although telephony systems from pre/early Y2K are reaching end of life, Australian businesses are holding off widespread replacement of TDM with IP systems, mainly due to the current economic conditions;
• With market share of 22.4%, Cisco has regained the number 1 position across enterprise telephony market in 2008 from Nortel;
• The IP telephony market was worth $286.7 million in 2008, representing 63% of the Australian enterprise telephony market;
• The key for the next 12 months will be for vendor to ensure that channel partners are knowledgeable on 3rd party applications and the broader ecosystem as well as being technology agnostic;
• From a top down perspective, there are minimal obvious differences in UC offerings outside of professional services, vendor/channel brand equity and carriage service bundling;
• Vodafone has launched the Vodafone Business One solution by partnering with Research in Motion (RIM), Cisco and AAPT to provide a FMC proposition for the Australian SME market;
• Telsyte has identified the need to overhaul cabling as the key inhibitor to the uptake of pure-IP systems, due to the amount of capital required; and
• Vendors and channels should take a long-term view in positioning themselves for the upside in the SME segment by establishing relationships through the collaboration and conferencing play, which promises immediate and direct ROI, as a point of entry.

Table of Contents

1. EXECUTIVE SUMMARY

2. INTRODUCTION

• 2.1 Methodology
• 2.2 Definitions

3. AUSTRALIAN ENTERPRISE TELEPHONY MARKET REVIEW 2008

• 3.1 Enterprise Telephony Market Review
• 3.2 IP Telephony Market Review

4. ENTERPRISE TELEPHONY CHALLENGES, DRIVERS & INHIBITORS

• 4.1 IP Telephony Challenges
• 4.2 IP Telephony Drivers
• 4.3 IP Telephony Inhibitors

5. AUSTRALIAN UNIFIED COMMUNICATIONS REVIEW 2008

• 5.1 Overall Market Review
• 5.2 UC Drivers
• 5.3 UC Inhibitors
• 5.4 Key Solutions Differentiations
• 5.5 Servicing the SME Market - Vodafone Business One

6. VENDOR PERFORMANCE AND ACTIVITY REVIEW

• 6.1 Aastra
• 6.2 Alcatel-Lucent
• 6.3 Avaya
• 6.4 Cisco
• 6.5 Microsoft
• 6.6 NEC
• 6.7 Nortel
• 6.8 Other Industry Participants

7. 2009-2013 MARKET FORECAST AND OUTLOOK

• 7.1 Forecast Assumptions
• 7.2 Market Forecast

8. CONCLUSION AND RECOMMENDATIONS

9. RELATED RESEARCH

Figures

• Figure 1 - Australian Enterprise Telephony Market Revenue 2008
• Figure 2 - Australian Enterprise Telephony Market Share by Revenue 2008
• Figure 3 - Australian IP Telephony Market Revenue 2004 - 2008
• Figure 4 - Australian IP Telephony Market Share by Revenue 2008
• Figure 5 - UC Current Key Points of Differentiation
• Figure 6 - Vodafone Business One Solutions Overview
• Figure 7 - Perceived Main Advantage of Microsoft OCS for the MLE Market, 2008
• Figure 8 - Australian Enterprise Telephony Revenue Forecast 2009-2013

Tables

• Table 1 - Australian IP Telephony Market - Key Industry Challenges, 2008
• Table 2 - Australian IP Telephony Market - Key Industry Drivers, 2008
• Table 3 - Australian IP Telephony Market - Key Industry Inhibitors, 2008
• Table 4 - Key Market Drivers for the Australian UC Market, 2008
• Table 5 - Key Market Restraints for the Australian UC Market, 2008
• Table 6 - Vodafone Business One Pricing Comparison
• Table 7 - Aastra Key Performance Indicators, 2008
• Table 8 - Alcatel-Lucent Key Performance Indicators, 2008
• Table 9 - Avaya Key Performance Indicators, 2008
• Table 10 - Cisco Key Performance Indicators, 2008
• Table 11 - NEC Key Performance Indicators, 2008
• Table 12 - Nortel Key Performance Indicators, 2008
• Table 13 - Other Enterprise Telephony Vendors Key Performance Indicators, 2008
• Table 14 - Australian Enterprise Telephony Revenue Forecast 2009-2013

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