MANAGED SERVICES ENTERPRISE MOBILITY SOLUTIONS, 2009 MARKET REQUIREMENTS AND OPPORTUNITIES ANALYSIS - Volume 1: Managed Services - Enterprise Mobility Solutions

MANAGED SERVICES ENTERPRISE MOBILITY SOLUTIONS, 2009 MARKET REQUIREMENTS AND OPPORTUNITIES ANALYSIS - Volume 1: Managed Services - Enterprise Mobility Solutions published by VDC Research Group in February, 2010. This report price starts from US $ 6000.

Introduction

Abstract

Report Scope

Service Scope

• Deployment & Integration
• Device Management
• Security Management
• Compliance Management
• Application Hosting

Geographic Coverage

• Americas (North and South America)
• EMEA (Europe, Middle East, Africa)
• Asia-Pacific (Australia, Asia, Pacific Rim)

Mobile Applications

• Line of Business/Vertical Market Applications
  • Direct Store Delivery (DSD)
  • Field Sales & Service
  • Retail Service
  • Transportation Management
  • Warehouse Management
  • Others
• Enterprise Applications
  • ERP
  • CRM
  • Business Intelligence/Customer Intelligence
  • Healthcare Information Systems
  • Enterprise messaging and Communications
  • Others

Table of Contents

• Demand for Managed Mobility Services - Beyond Application Hosting
  • Slide 2 & 3 ...is beginning to gain momentum
• A Key Demand Driver is the Structural & Organizational Change Among Users
  • Slide 4
• Users Requirements are Becoming Clearer - if not Less Challenging
  • Slide 5
• SaaS Deployments Driving Mobile Opportunities...or Mobile Requirements Driving SaaS Adoption?
  • Slide 6
• However, SaaS Opportunity for True Mobile Applications Remains Nascent
  • Slide 7
• The Market is Highly Fragmented
  • Slide 9
• Industry Definitions
  • Slide 10 Mobile managed services - or mobile as a service - combines various well-established IT disciplines
• Mobile Managed Services Ecosystem: Beyond SaaS
  • Slide 11 A broad cross-section of vendors are in position to support managed services in enterprise mobility
• Worldwide Shipment Forecast - Enterprise Mobility Device Shipments Supported by Managed Service
  • Slide 13
• Worldwide Shipment Forecast - Mobile Software
  • Slide 14
• Enterprise Mobility Investment & Evaluation Strong
  • Slide 16 Investment in enterprise mobility solutions remains strong through tough economic period
• ...and are Justified with Strong Fundamentals
  • Slide 17 Consistently strong reporting of mobile worker performance and productivity improvements
• Factors Driving Shift Towards Mobility Services
  • Slide 18 Lack of internal support resources and appetitive for more seamless deployment driving demand
• Leading Mobile Managed Service Investment Drivers
  • Slide 19 Drivers for SaaS-based mobile solutions map well to overall managed service drivers
• Strong Cost Savings From Managed Mobile Services
  • Slide 20 Cost savings expectations in 10-30% range through adoption of turnkey managed mobile services
• ...and Mobile SaaS-based Applications
  • Slide 21 Similar to managed services end users expecting costs savings of 10-30% through SaaS-based mobile apps
• Reduction in IT Support Key to Cost Savings
  • Slide 22 Almost 50% of mobile SaaS end users are reporting a reduction in IT support requirements
• IT Staff Reductions by Function
  • Slide 23 Not surprisingly reduction in IT support greatest for ' help desk' function
• Enterprise Mobility Applications Proliferating
  • Slide 25 End users are reporting demand for much greater variety of mobile applications
• Mobilizing Enterprise Apps Migrating Beyond CRM
  • Slide 26 Providing mobile access to enterprise apps critical to scaling real time decision making in the field
• Growing Demand to Mobilize Established Workflows
  • Slide 27 Key is enabling greater collaboration and communication across a increasingly mobile workforce
• LOB Application Demand Remains Highly Nuanced
  • Slide 28 Workforce management and SFA applications gaining traction
• Leading Mobility Investment Concerns
  • Slide 30 Organizations increasingly concerned with ability to effectively manage mobile solutions
• Mobile Application Selection Criteria
  • Slide 31 Enterprise app integration could be Achilles Heel for many mobile SaaS solutions
• Technology Related Investment Barriers
  • Slide 32 Security still top of mind...especially among tier I organizations
• Business Related Investment Barriers
  • Slide 33 Recession expected to fuel adoption by justifying ROI
• Current Mobile Solution Delivery Methods
  • Slide 34 End users are expressing strong interest in mobile SaaS evaluation and potential deployment
• End Users' Level of Receptivity High for Mobile Services
  • Slide 35 Level of receptivity boosted by the recession
• Which of the following SaaS-based enterprise applications your organization is currently using or
• planning to deploy?
  • Slide 36 CRM applications leading the SaaS-based enterprise mobility solutions
• Current SaaS-based Enterprise Mobility Applications
  • Slide 37 Device and security management applications represent strongest near term opportunities for SaaS models
• Mobile SaaS Solution Evaluation
  • Slide 38 Level of satisfaction for core mobile SaaS functionality generally strong
• Approach to SaaS-based Solutions
  • Slide 39 Demand growing for SaaS-based mobile solutions
• Priority for Advantages of Using SaaS
  • Slide 40 For mobile SaaS investments it is all about ease of deployment and decreasing risk of capital exposure
• Priority for Concerns of Using SaaS
  • Slide 41 Conversely, issues relating to integration with other enterprise platforms and data security are real issues
• Migration to Enterprise Mobility Managed Services
  • Slide 42 Value of ' hardware as a service' models starting to crystallize - especially regarding management
• Diversified Interest in Mobile Services
  • Slide 43 Strong momentum for various mobile services observed
• Summary Observations & Recommendations
  • Slide 45 Managed mobile services and mobile SaaS represent an alternative addressing current investment concerns
  • Slide 46 Systematic approach to development of next generation delivery models required
• Implementation Time Expectations for Mobility Solutions
  • Slide 47 Projects are mostly completed within the time promised
• Uptime Percentage of SaaS- Based Mobility Solutions
  • Slide 48 Users benefit from competition in uptime percentage
• SaaS Subscription Pricing Models
  • Slide 49 Migration towards fewer selection of subscription models expected
• SaaS Payment Pricing Models
  • Slide 50 Varying interest to diverse payment models
• Summary Observations & Recommendations
  • Slide 51 Organizations best positioned to deliver mobile services depends much on service and account type
• Positioning in Delivery of Services
  • Slide 52 Solution providers starting to see some competition
• Target Users by Geographic Regions
  • Slide 53 Highest traction coming from North America market
• Target Users by Revenues
  • Slide 54 SMB demand going strong in addition to growing interest from others
• Target Users by Company Size
  • Slide 55 Enterprise accounts almost caught up with small firms, MNCs looking promising
• Target Users by Number of Mobile Workers
  • Slide 56 Number of mobile workers expected to increase as the economy starts growing
• Target Users - Classification of Mobile Workers
  • Slide 57 Executives continue to dominate the mobile workers, increasing adoption from other groups is expected to take place
• Target Verticals
  • Slide 58 Broad representation across multiple vertical markets in research sample
• Primary OSes Supported - Small Form Factor
  • Slide 59 Issue with CL-IL devices is becoming the "hot topic"
• Primary OSes Supported - Large Form Factor
  • Slide 60 Introduction of Windows 7 is expected to boost the segment
• Types of Mobile Devices Deployed
  • Slide 61 Large form factors continue to lose share to small form factors
• Technical End User Preferences
  • Slide 62 Migration towards thin client is expected to take place
• Web Browser Preferences
  • Slide 63 IE still the market leader, higher traction from the rest of the market is expected
• Mobile Solution Awareness
  • Slide 64 Awareness fueled by publications
• Information Gathering on Mobile Solutions
  • Slide 65 Decision makers vary by the organization size
• Leading Applications & Target Vendors
  • Slide 66 Suppliers are expected to implement differentiation strategies, as they face more and more traction from the ecosystem
• Channels Involved in Purchasing Mobile Solutions
  • Slide 67 Succeeding channels: VARs and SIs
• Investment Drivers
  • Slide 68 Security and privacy policies still distracting the users
• Time to Implement Mobility Solution
  • Slide 69 Typical implementation time for SaaS-based solutions is 1-3 months
• Enterprise Mobility Applications Evaluation
  • Slide 70 Higher satisfaction in patient administration expected with advancements in compliance management

List of Exhibits

Market Size and Growth Expectations

• Exhibit I-1 The demand for third part mobile management solutions (hardware as a service) gains momentum.
• Exhibit II-2 However, demand for mobile application SaaS will likely be uneven in near to mid term.

User Requirements

• Exhibit II-1 Is your company using or planning to deploy enterprise mobility solutions to support frontline and/or mobile workers?
• Exhibit II-2 Considering your organization' s most recent mobile deployment, what benefits has your organization achieved?
• Exhibit II-3 Which of the following are the most important factors driving the shift towards a service-based mobility deployment model?
• Exhibit II-4 How much of a cost savings of your mobile and wireless IT budget do you expect to generate from a turnkey service-based mobile solution over the next year?
• Exhibit II-5 How much of a cost savings of your mobile and wireless IT budget do you expect to generate from a SaaS-based mobile solution over the next year?
• Exhibit II-6 Has the SaaS-based mobile solution enabled IT staff reductions OR do you expect the SaaS-based mobile solution to enable IT staff reductions?
• Exhibit II-7 Has the SaaS-based mobile solution enabled IT staff reductions OR do you expect the SaaS-based mobile solution to enable IT staff reductions?

Leading Applications

• Exhibit III-1 Which of the back-end enterprise systems is your organization extending out/porting onto mobile devices?
• Exhibit III-2 Which of the line of business process applications is your organization currently supporting?
• Exhibit III-3 Which of the following LOB / vertical enterprise mobility applications is your organization currently supporting or planning to deploy?

EMOB MS Opportunity

• Exhibit IV-1 Rate the following mobility issues or concerns in terms of their level of importance to your firm (1=Extremely unimportant; 6=Extremely important)
• Exhibit IV-2 When evaluating mobile applications, what are the most important selection criteria?
• Exhibit IV-3 What was the single most important technology-related barrier keeping your organization from evaluating or fully implementing an enterprise mobility solution?
• Exhibit IV-4 What was the single most important business-related barrier keeping your organization from evaluating or fully implementing an enterprise mobility solution?
• Exhibit IV-5 Is your organization currently using or planning to deploy a SaaS-based enterprise mobility application?
• Exhibit IV-6 SaaS-based enterprise application adoption
• Exhibit IV-7 For your organization' s SaaS-based mobile solution, how would you rate your satisfaction in the following? (1=Very Dissatisfied; 5= Very Satisfied)
• Exhibit IV-8 Which of the following represent that viewpoints and/or approaches your organization is taking regarding SaaS-based mobile solutions?
• Exhibit IV-9 Rank the following criteria in terms of their priority regarding the advantages of using a SaaS rather than an on-premise software solution for enterprise mobility applications (1=Very Low; 5= Very High)
• Exhibit IV-10 Rank the following criteria in terms of their priority regarding the concerns of using a SaaS rather than an on-premise software solution for enterprise mobility applications (1=Very Low; 5= Very High)
• Exhibit IV-11 How interested would your organization be to source your enterprise mobility solutions as part of a broader managed service?
• Exhibit IV-12 Rate the following mobile services in terms of their level of priority regarding their inclusion in a broader mobile service delivery platform (1=Very Unimportant; 5=Very Important)

Appendices

• Exhibit V-1 How did that compare to the expected time to get the SaaS-based mobility solution up and running?
• Exhibit V-2 What is the uptime percentage your SaaS vendor is guaranteeing / would like them to guarantee?
• Exhibit V-3 Rate the following SaaS subscription options on the basis of your preference? (1=Very unpopular, 5=Very popular)
• Exhibit V-4 Rate the following SaaS payment options on the basis of your preference? (1=Very unpopular, 5=Very popular)
• Exhibit V-5 Rate the following types of companies in terms of their position to deliver managed mobility services? (1=Very poorly positioned, 5=Very well positioned)
• Exhibit V-6 Where are your organization' s headquarters located?
• Exhibit V-7 What are your organization' s approximate annual revenues (USD)?
• Exhibit V-8 What is your organization' s total number of employees?
• Exhibit V-9 How many mobile workers does your organization have? (VDC defines a mobile worker as an employee who does not have one fixed place of work and spends less than 50% of their time at a desktop or fixed location)
• Exhibit V-10 What is your organization' s principal industry sector / business?
• Exhibit V-11 Through what type of interface do you use / want to use your mobile SaaS applications?
• Exhibit V-12 Which mobile web browsers are you using/ supporting?
• Exhibit V-13 Thinking about your organization, how do people become aware of mobile solutions?
• Exhibit V-14 Thinking about your organization, how do people become aware of mobile solutions?
• Exhibit V-15 What Channels / Partners do you involve in the purchase of a mobile solution?
• Exhibit V-16 Rank the following criteria in terms of their priority regarding your evaluation of mobile SaaS solution providers? (1=Very low, 5= Very high)
• Exhibit V-17 Approximately how long did it take to get your SaaS-based mobility solution up and running?
• Exhibit V-18 How would you evaluate your current enterprise mobility applications according to those criteria? (1=Poor, 10=Excellent)

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