AIDC GLOBAL INDUSTRY BUSINESS PLANNING SERVICE, 2009 MARKET INTELLIGENCE SERVICE

AIDC GLOBAL INDUSTRY BUSINESS PLANNING SERVICE, 2009 MARKET INTELLIGENCE SERVICE published by VDC Research Group in January, 2010. This report price starts from US $ 61650.

Introduction

Abstract

RESEARCH SUMMARY

In-depth analysis of global market opportunity for handheld and stationary bar code scanners, bar code printers, RFID transponders, printer consumables, and direct part marking equipment with detailed market definitions and segmentations including: core technology, application, vertical markets, etc;

Market penetration scenarios, estimates and forecasts for bar code scanners, printers, RFID transponders, consumables and direct part marking equipment;

Users' technical and commercial requirements and preferences, including end-user investment drivers and applications, system integrator/OEM selection criteria, and distribution channel capabilities;

Analysis of the structure of the bar code scanners, printers, RFID transponders, consumables and direct part marking equipment supplier communities, including leading and emerging supplier market share, position, direction and profiles; and

Discussion of key issues, forces and trends driving and restraining market growth and development, including opportunities and requirements for suppliers to grow share and profit.

PROCESS AND METHODOLOGY

VDC Research strives to create valid and accurate primary market research using a structured approach, analytic tools, and proven analytic methods reinforced by information from secondary sources when appropriate.

METHODOLOGY

The rigor of VDC's research methodology yields data we translate into information and knowledge to create insights that lead to innovation and business results for our clients. This market research service includes a number of data collection and analytic methods:

ANALYSIS METHODS

• Market Segmentation and Definition: Definition of market segments, target customers, and competing solutions are critical to building accurate: sizing estimates, forecasts, supplier position and shares, and customer requirements.
• Market Sizing and Forecasts: Models based on supplier shipments, user budget analysis, recent installations, and future purchasing plans. Other key inputs include supplier forecasts of future growth rates, historical data and economic outlook data.
• Supplier Share and Position: Derived directly from structured, in-depth interviews of leading and emerging suppliers, with specific emphasis placed on current and projected shipments in combination with VDC's data repository.
• Customer and Channel Requirements and Preferences: Focus on customer and channel partner priorities driving consideration. Topics include a range of product and supplier selection criteria. We will explore current and future preferences for various technologies, feature sets, suppliers and sources of supply.
• Data Verification: Primary and secondary research on target communities and companies is used to validate our results and includes conducting supplemental interviews at target firms, cross checking with channel partners, estimates from competing firms and checking historical performance.

STRUCTURED APPROACH AND TOOLS

• Segmentation and Models: Detailed analysis of market segments, customer class communities, products and technologies, and channels that comprise market opportunities.
• Technical Solution Value Chain: Definition of the hardware, software, and services that constitute the technical value-chain
• Commercial Value Chain: Analysis of the relationships between suppliers, integrators, channel partners, and enterprise customers that participate in a specific market.
• Data Collection Tools: Include, but are not limited to in-depth telephone interviews, on-site interviews, and Web-based studies of manufacturers, channel participants, and customers.
• Research Databases: Include VDC proprietary sources, research program sponsors, and industry-specific third parties (e.g., trade publications, Websites, and conferences).

Table of Contents

MARKET COVERAGE

The 2009 service specifies three (3) distinct service tracks that contain analyses for specific products. Each of the tracks covers a specific set of AIDC technologies across common vertical markets, user environments, and geographic regions (see below).

PRODUCT COVERAGE

HANDHELD AND STATIONARY SCANNERS AND SCAN ENGINES TRACK

Handheld Scanners: Laser scanners, Linear imagers, 2D imagers, Pen/wand scanners Stationary Scanners: Industrial laser, Industrial imager, POS, Bar code verifier

BAR CODE PRINTING AND DIRECT PART MARKING TECHNOLOGIES TRACK

• Bar Code Printers: RFID printer/encoder, Thermal transfer, Direct thermal, Portable thermal, Laser, Impact, Inkjet
• Direct Part Marking Systems: etching technologies such as dot peening, electromechanical, laser, ink-jet, stamping, etc. and hardware Direct Part Marking Scanners and Readers: handheld, stationary and software

BAR CODE PRINTER CONSUMABLES AND RFID TRANSPONDERS TRACK

• Consumables: Labels, Forms, Tags/tickets, Thermal ribbons, Toner/drums, Printheads RFID Transponders and Smart Labels

VERTICAL MARKETS

• INDUSTRIAL/MANUFACTURING
• TRANSPORTATION/LOGISTICS
• GOVERNMENT
• RETAIL TRADE
• HEALTH CARE AND SOCIAL ASSISTANCE
• COMMERCIAL SERVICES

USER ENVIRONMENTS

• MANUFACTURING SHOP FLOOR
• WAREHOUSE/DISTRIBUTION CENTER
• IN-STORE
• FIELD SERVICES/SALES (INCLUDING IN TRANSIT)
• OFFICE
• HEALTH CARE SERVICE DELIVERY

GEOGRAPHICAL REGIONS COVERAGE

• AMERICAS (NORTH AND SOUTH AMERICA)
• EMEA (EUROPE, MIDDLE EAST, AND AFRICA)
• ASIA-PACIFIC

TRACK ARCHITECTURE

The 2009 service specifies three (3) distinct service tracks that contain a standard architecture and provides data and analyses for the AIDC technologies covered within the track.

SUPPLY-SIDE ANALYSIS

These volumes provide detailed market definitions and segmentations, estimates and forecasts, and competitive share for each technology within the track.

EXECUTIVE SUMMARY

• General Overview
• Product Technologies and Trends
• Vertical Markets
• Geographic Markets
• Selected Recommendations
• Leading Vendors

SCOPE AND METHODOLOGY

• Research coverage
• Data collection tools
• Analysis models
• Telephone and Web survey methods

INDUSTRY STRUCTURE

• Stakeholder map
• Technical value chain
• Commercial value chain

INDUSTRY OVERVIEW

• Form factor classes
• Vertical markets
• User environment
• Geographic distribution
• Sales and distribution channels
• Customer classes
• Leading vendors

MARKET ESTIMATES AND FORECASTS

• Base year/forecast period:
  • 2008 Unit and revenue shipment actuals
  • 2009-2013 estimates and forecast
  • 2008 and 2010 sub-segmented estimates and projections (as appropriate)
  • Market estimates and forecasts [revenues] segmented (where appropriate) by product types, region, vertical markets, user environments, and. distribution channel

SUPPLIER ANALYSIS

• Position
• Share
• Strategy and direction

KEY SUCCESS REQUIREMENTS

• Product types, features, and performance
• Industry and application markets to target
• Channels of distribution
• Promotion
• Requirements to maximize booking growth

DISTRIBUTION CHANNEL ANALYSIS

• CHANNEL TYPE
  • Direct-to-end user
  • Direct-to-OEM
  • Value-added reseller (VAR)/System integrators(SI)
  • Dealer/distributor
  • Value-added distributors
• DEMOGRAPHICS
• BUSINESS MODELS
• VENDOR RELATIONS
• PERSPECTIVES AND STRATEGIC ISSUES

VENDOR PROFILES

Vendor profiles are snapshots of offerings, markets, and channels for key companies within the merchant computer board industry. The profiles will include:

CORPORATE OVERVIEW

PRIMARY OFFERINGS

• Product offerings and shipments
• Application/industry markets served
• Geographic markets served

CHANNELS OF DISTRIBUTION

• Sales organizations
• Customer classes

CURRENT PARTNERSHIPS

STRATEGIES AND OUTLOOK

MARKET DRIVERS, CUSTOMER REQUIREMENTS AND PLANS

These volumes focus on critical customer issues and provide OEM/integrator technical and commercial requirements and preferences.

MARKET DEFINITION AND SEGMENTATION

• Regional market
• Vertical market

DEMOGRAPHICS OF END-USER RESPONDENT

TECHNOLOGY USAGE TRENDS

• Traditional technology satisfaction and usage trends
• Installation trends
• Emerging technology receptivity and usage plans
• ROI requirements
• Growth drivers and threats
• Adoption trends
• Technology replacement cycles
• User perceptions
• Certifications and ratings

CURRENT AND PLANNED EQUIPMENT EXPENDITURES

• Purchase decision criteria
• Purchase trends
• By site and organization
• By current and anticipated number of installations
• Spending trends

SUPPLIER EVALUATION

• Supplier selection criteria
• Satisfaction with installed technology

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