TOUCH SCREENS AND TOUCH SCREEN SENSORS: GLOBAL MARKET DEMAND ANALYSIS AND CUSTOMER ANALYSIS

TOUCH SCREENS AND TOUCH SCREEN SENSORS: GLOBAL MARKET DEMAND ANALYSIS AND CUSTOMER ANALYSIS published by VDC Research Group in February, 2010. This report price starts from US $ 8900.

Introduction

Abstract

Touch screens are increasingly penetrating a broad range of industrial, commercial and consumer applications. Whether used in a mobile or stationary device, integrated into a large or small screen form, touch technology is rapidly becoming the preferred human-machine interface. The touch screen market has been growing at greater than 10% CAGR. While the largest application for touch screens has been mobile devices, the technology' s value propositions continue to create new opportunities for touch solution manufacturers.

This expanding demand is creating new OEM account opportunities for touch screen suppliers almost weekly. As we might imagine, not all OEMs bring the same requirements and preferences, so the OEM market support is presenting some challenges as well. With this rapid adoption, accelerated cost reduction associated with the new economies of scale, and sustained customer ‘pull' the technology is becoming a must have for channels. VDC - in a new, updated edition of our 2006 report - is proposing an objective, comprehensive analysis of this increasingly rare growth opportunity in 2009. Our analysis will cover current and near-term forces that will define the market opportunities and requirements, competitive landscape, user requirements and preferences, and industry trends of touch screen display and sensor markets.

• What is the market size and forecast for touch screens?
• Which markets and device types present the best opportunities for touch screen displays and sensors?
• How do the markets differ and what challenges will vendors face in trying to penetrate them?
• What touch screen technologies have the highest growth?
• What are the adoption drivers and barriers to entry into specific markets?

The 2009 touch screen sensors and displays program consists of two volumes.

• Volume 1: Touch Screen Sensors - Supply-side and demand side analysis of the global market for touch screen sensors, including segments by types, industries and devices.
• Volume 2: Touch Screen Displays - Supply-side and demand side analysis of the global market for touch screen displays, including segments by types, industries and devices.

RESEARCH SUMMARY

• In-depth analysis of global market opportunities for touch screen sensors and displays, with detailed market definitions and trend analyses
• Market estimates and forecasts for touch screen sensors and displays, including segmentations by product/services, applications, and market segments
• Detailed OEM and VAR/systems integrator requirements analysis, including component and sub-system vendor selection criteria, component performance and feature requirements
• Analysis of the structure of the screen sensor and display community, including leading and emerging supplier market share, position, direction and profiles
• Discussion of key issues, forces and trends, including current economic conditions and changes in vertical market business model requirements

RESEARCH SCOPE

• PRODUCT TYPE COVERAGE
• TOUCH SCREEN SENSORS
  • Resistive sensors
  • Examples include: 4-wire, 5-wire, 6-wire, 8-wire
  • Capacitive
  • Examples include: surface, projected, 3D
  • Infrared
  • SAW
• TOUCH SCREEN DISPLAYS
  • CRT
  • LCD

• INDUSTRY COVERAGE
  • Retail
  • Industrial
  • Medical/Health Care
  • Government/Institutional
  • Transportation
  • Gaming
  • Military/Aerospace
  • Consumer Products
  • Finance/Enterprise

• DEVICE COVERAGE
• STATIONARY DEVICES
  • Kiosks/POI
  • POS
  • Instrumentation/Diagnostics
  • Operator Interface Terminals/Monitors
  • Other (including gaming terminals)
• MOBILE DEVICES
  • Handheld
  • Vehicle
  • PDA/Smart Phones
  • Laptop/Mobile Computing
  • Instrumentation/Diagnostics
  • Operator Interface Terminals/Monitors
  • Other

• REGIONAL COVERAGE
  • Americas (North and South America)
  • Europe, Middle East, Africa (EMEA)
  • Asia-Pacific

About VDC Research Group

VDC Research Group (VDC) is a leading technology market research and strategy consulting firm that advises clients in a number of technology markets including: Automatic Identification and Data Collection, Embedded Hardware and Systems, Embedded Software and Tools, Industrial Automation and Control, Mobile and Wireless, and Power Conversion and Control. Using rigorous primary research and analysis techniques, the firm helps its clients identify, plan for, and capitalize on current and emerging market opportunities. We strive to deliver exceptional value to our clients by leveraging the considerable technical, operational, educational and professional experience of our research and consulting staff. During our nearly four decades of ongoing operation, we have had the pleasure of serving most of the world' s leading technology companies, many high-profile start-ups and numerous blue-chip early and later stage investors. Our products and services consist of research reports, annual research programs and custom research and consulting services. Founded in 1971, the firm is located in the Boston area.

PROCESS AND METHODOLOGY

VDC Research strives to create valid and accurate primary market research using a structured approach, analytic tools, and proven analytic methods reinforced by information from secondary sources when appropriate.

The rigor of VDC' s research methodology yields data we translate into information and knowledge to create insights that lead to innovation and business results for our clients. This market research service includes a number of data collection and analytic methods:

• Market Segmentation and Definition: Definition of market segments, target customers, and competing solutions are critical to building accurate sizing estimates, forecasts, supplier position and shares, and customer requirements.
• Market Sizing and Forecasts: Models based on supplier shipments, user budget analysis, recent installations, and future purchasing plans. Other key inputs include supplier forecasts of future growth rates, historical data, and economic outlook data.
• Data Verification: Via primary and secondary research within the same target communities and companies. Verification includes conducting supplemental interviews with multiple personnel at target firms, crosschecking with target firm channels and partners, requesting estimates from competing firms, and reviewing historical performance.
• Supplier Share and Position: Derived directly from structured, in-depth interviews of leading and emerging suppliers of touch screen sensors and displays, with specific emphasis placed on current and projected shipments in combination with VDC' s data repository.
• Customer and Channel Requirements and Preferences: Focused on customer and channel partner priorities driving consideration. Topics include a range of product and supplier selection criteria. We will explore current and future preferences for various technologies, feature sets, suppliers and sources of supply.

• Segmentation and Models: Detailed accounts of the vertical markets, market segments, customer class communities, applications, products/ technologies and channels that comprise the touch screen sensor and display industry.
• Technical/Solution Value Chain: Defining the hardware, software, services, etc. that constitute the touch screen sensor and display value-chain.
• Commercial Value Chain: Analysis of the relationships between suppliers, integrators, channel partners, and enterprise customers that participate in the touch screen sensor and display market. Industry Structure/Commercial Value Chain: Analysis of the relationships between component and subsystem suppliers, solution developers, their channel partners and enterprise customers that participate in the touch screen sensor and display market.
• Survey Tools: Includes in-depth telephone interviews and supplemental Web-based surveys.
• Survey Target Databases: Includes VDC proprietary sources, research program sponsors, and industryspecific third parties (trade publications, Web sites, conferences, etc.).

Table of Contents

Executive Summary

• Market overview, industry structure, product technologies and trends, market estimates and forecasts, user requirements and preferences, competitive analysis

Scope and Methodology

• Definitions, industry segmentation, product category segmentation, analysis methods, infrastructure and tools

Product Descriptions, Technologies and Trends

• Brief description of products and technologies under study

Industry Structure

• Industry participants and value chain, sales and support channels, customer groups, industry associations

Market Estimates and Forecasts

• Supplier shipment revenues for base year actuals (2008) and estimates and forecasts (2009-2013) by product types, industries, devices, major geographic regions, screen sizes, sales organizations (field sales, inside sales, manufacturer' s reps, internet) and customer classes (distributors, OEMs, system integrators and VARs)

User Requirements Analysis

• Preferences, requirements and selection criteria by various segments (see outline below for further details)

Competitive Analysis

• Product shipments and shares of leading vendors globally and by geographic regions

Vendor Profiles

• Corporate overview, product offerings, geographic markets served, industries and devices markets served, distribution channels, product developments and strategic direction and outlook

Key Success Requirements

• Product types, key product characteristics, market opportunities, promotion requirements, alliances and partnerships

Press Release

Touch screen market growing at a rate of 10% plus CAGR

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