ENTERPRISE MOBILITY SOLUTIONS, 2009 - SIXTH EDITION MARKET INTELLIGENCE SERVICE TRACK 3: ENTERPRISE MOBILITY SOLUTIONS CHANNEL TRACKER; VOLUME 2: 1 FULL REPORT, 1 UPDATE - EUROPE

ENTERPRISE MOBILITY SOLUTIONS, 2009 - SIXTH EDITION MARKET INTELLIGENCE SERVICE TRACK 3: ENTERPRISE MOBILITY SOLUTIONS CHANNEL TRACKER; VOLUME 2: 1 FULL REPORT, 1 UPDATE - EUROPE published by VDC Research Group in August, 2009. This report price starts from US $ 12000.

Introduction

Abstract

• Pages: 97
• Exhibits: 48
• Market Forecast Coverage: 2008-2009
• Regional Market Coverage: Europe

Many mobile hardware vendors are struggling to achieve the anticipated levels of cost savings and value creation with multi-channel distribution and fulfillment channels. SG&A remains disproportionately high for many enterprise mobility hardware vendors. Historically many vendors have kept their product portfolios in silos, limiting ability to cross sell and serve partners and end customers consistently across product lines. Over time these vertical or product-centric approaches spawned their own distinct and discrete channels, causing suppliers to assume costs associated with supporting multiple, parallel channels. In effort to reduce distribution and fulfillment costs and improve service, mobile hardware vendors are attempting to consolidate disparate channels.

Table of Contents

Executive Summary

• Scope and Methodology
• Channel Demographics
  • Organization type and size
  • Technology and service coverage
• Channel Partner Analysis
  • Revenue by vertical market and application
  • Margin trends
  • Mobile hardware partner selection criteria
  • Channel program success requirements
• Summary Observations and Recommendations
• Appendices

DEMOGRAPHICS

• 1.1 Organization Classification
• 1.2 Types of Mobile and Wireless Products and Services Offered
• 1.3 Number of Employees
• 1.4 Employees Dedicated Towards Enterprise Mobility Solutions
• 1.5 Employees Dedicated Towards Mobile Software Application Development
• 1.6 2008 Revenues
• 1.7 H1 2009 Growth Expectation (Over H1 2008)
• 1.7 H2 2009 Growth Expectation (Over H2 2008)
• 1.8 Percent of 2008 Revenues Generated by Enterprise Mobility Solutions
• 1.9 2008 Enterprise Mobility Revenues by Regional/Country Market
• 1.10 2008 Enterprise Mobility Revenues by European Country Market

MOBILE BUSINESS

• 2.01 Percent of 2008 Enterprise Mobility Revenues by Offering
• 2.02 2008 Mobile Software Revenues by Business Model
• 2.03 2008 Enterprise Mobility Revenues by Customer Class/ Tier
• 2.04 2008 Enterprise Mobility Revenues by End User Sector
• 2.05 2009 Growth Expectation by Sector
• 2.06 Gross Margins for Core Enterprise Mobility Solution Offerings
• 2.07 Current Mobile Hardware Partners
• 2.08 Primary (top three) Mobile Hardware Partners
• 2.091 Best in Class Overall Partner Program
• 2.092 Best in Class Supply Chain Services
• 2.093 Best in Class Value Add Services
• 2.094 Best in Class Technical Services
• 2.13 Rugged PDA Partner Most Frequently Lead With
• 2.2 Planning on Adding or Dropping Hardware Partners
• 2.3 Primary Reason to Add New Partners
• 2.4 Primary Reason to Drop New Partners

PARTNER EVALUATION

• 3.01 Level of Confidence in Partner Hardware Performance
• 3.02 Level of Confidence in Partner Support & Market Development Ability
• 3.03 Level of Confidence in Partner Pricing and Discounting Policies
• 3.04 Level of Confidence in Partner Technical Services
• 3.05 Level of Confidence in Partner Supply Chain Service
• 3.06 Level of Confidence in Partner Value Added Programs
• 3.07 Level of Importance of Criteria When Evaluating Hardware Partners
• 3.08 Level of Satisitaction in Partner Company Brand/ Reputation
• 3.09 Level of Satisitaction in Partner Software Tools
• 3.10 Level of Satisitaction in Partner Hardware Performance
• 3.11 Level of Satisitaction in Partner Lead Generation
• 3.12 Level of Satisitaction in Quality of Partner Program
• 3.13 Level of Satisitaction in Partner Technical Support
• 3.14 Level of Satisitaction in Partner Industry Knowledge
• 3.15 Level of Satisitaction in Partner Wireless Expertise
• 3.16 Level of Satisitaction in Partner Scale of Distribution
• 3.17 Level of Satisitaction in Partner Value Added Services
• 3.18 Prefer to Purchase Directly From Hardware Manufacture or From Distributors
• 3.19 Rank Supply Chain Order Policy Scenarios
• 3.20 Rank Value Added Services in Order of Importance
• 3.21 Preferred Method of Partner Communication

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