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Service Station Retailing in Romania 2012

Service Station Retailing in Romania outlines recent movements in the national petrol station network, fuel volume sales, network ownership, market shares, and site forecasts, and analyzes retailers' fuel, shop, car wash, and card propositions.

Description

INTRODUCTION

Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Romania. As well as outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.

FEATURES AND BENEFITS

Benchmark your service station retail offer against the major national players by examining their number of sites, shops, and car washes.

Develop marketing ideas for your service station shop, car wash, and card propositions by examining the activities of players across Romania.

Make informed pitches to potential partners by gaining insights into the major retailers' networks, market shares, fuel throughputs, and future plans.

Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.

HIGHLIGHTS

The total number of service stations in Romania deceased by 2.7% in 2011 to 1,944 sites. In 2011, the top five fuel retailers in Romania accounted for 63.9% of all service stations.

The total number of service station shops declined by 4.6% to 1,409 sites in 2011. Shops are located at 72.5% of the national service station network.

In Romania only 18.0% of all service stations have a car wash facility; this proportion has been decreasing for the last three years. The number of service stations with a car wash facility has declined by 3.9% in 2011.

YOUR KEY QUESTIONS ANSWERED

Which are the top five players in the Romanian service station retail market and how many sites, shops, and car washes do they have?

What is the market share and average fuel throughput per site of the top five players in Romania?

How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?

What strategies do key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships, and suppliers used?

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