Based on a representative survey of 6,000 adults, this report provides unique data and detailed analysis of consumer trends, drivers of customer loyalty and disloyalty, and shopper profiles for key players in the UK DIY sector.
How Britain Shops for DIY provides a detailed overview of the shopping habits of consumers. It examines, who shops for DIY, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.
FEATURES AND BENEFITS
This report provides accurate insights into key trends, future developments and discusses the strategies of the main operators in the market.
Understand which strategies are most effective at driving customer loyalty in electricals and justify your own business investments.
Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer bases offer the most opportunities.
Using a profile of what kind of shopper visits your competitors and what drives them to do so, understand how to attract them to you.
Discover what factors could drive customers to shop at rival stores, so that you can take pre-emptive action.
The decline in DIY's shopper share since its peak of 44.1% in 2009 has continued, and accelerated, in this 2012 report with only 34.7% of all shoppers saying they visited DIY outlets in the latest survey. This is a 5.2 percentage point decline on the previous year and 9.4 percentage points lower than 2009.
The top three drivers for DIY retailers remain the same as the year before with range top, convenience second and price third, with 53.6%, 39.5% and 39.3% of shoppers mentioning these drivers respectively. The most significant change among these factors however is an increase in the number of people who mentioned price, up 3.3 percentage points.
While fewer than 8.0% of shoppers mentioned them as drivers of loyalty, quality, facilities and ambience are each at their highest levels in five years at 7.8%, 3.8% and 3.6% respectively. All of these drivers have improved by at least 0.8 percentage points on the year before.
YOUR KEY QUESTIONS ANSWERED
Understand the profile of the consumers shopping at your business and how this has changed over the past year
Improve loyalty to your business by understanding what drives consumers to use both you and your competitors
Find out how many other stores your shoppers use for DIY and what stores these are
Discover where your shoppers go for products in other sectors, to give a wider view of their shopping habits
Determine what your customers prefer about other stores, and which are most important
How Britain Shops for DIY 2012 | Verdict Consumer Report published by Verdict Research Limited in April 30, 2012. This report consists of Pages: 118 and the price starts from US $ 5250.
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