Growth of 0.4% year-on-year in 2012 is the second lowest growth rate in the UK
footwear market since 2000. Footwear is a discretionary spend that can be
deferred, though less so for children, and consumers, faced with continuing
financial uncertainty and possible job losses are putting unnecessary
expenditure on hold. Volumes will recover only marginally (+0.1%) as inflation
eases to 0.3%.
Features and benefits
Market issues are examined; the economy, consolidation, space efficiency
and multichannel, improving your awareness of challenges and opportunities
Provides data and insight on market size, sales and growth rates for
footwear overall and by channel, helping to identify growth opportunities
Forecasts expenditure and spend per head for womens, mens and childrens
footwear to 2016, highlighting the areas that offer the most growth potential
Footwear expenditure forecast to 2016 and analysis of volume growth and
inflation, aiding future planning and strategising
Highlights
Future growth in the women's footwear sector will be driven by value players
and high end retailers such as Kurt Geiger, as low price footwear sold by the
likes of Primark will boost volumes, while spend is increased by consumers
trading up to retailers at the premium end of the market for branded goods.
This leaves the middle market exposed.
We predict that specialists Kurt Geiger, Office and Schuh will all increase
market share in 2012, owing to strong propositions, broad consumer appeal and
trend-led images. Kurt Geiger in particular has encouraged shoppers to trade
up and invest in higher price, good quality shoes despite consumers' squeezed
disposable incomes.
JD Sports and Sports Direct have improved their standing in the market, often
at the cost of similar retailers such as JJB. Sportswear players are heavily
reliant on branded footwear, therefore need to compete on price, range and
service to drive footfall and sales. The Olympics will provide a clear
opportunity for such retailers to boost sales.
Your key questions answered
What is driving women's spend in footwear and how can I increase sales in
men's shoes? What impact will value players have on children's footwear?
What challenges do footwear specialists face from clothing retailers and
sportswear players? How can they protect their place in the market?
Which retailers will gain the most market share in 2012, and who are
expected to be the greatest share losers and why?
What can I do to improve space efficiency and profitability? What changes
can I make to my multichannel offer to remove consumer shopping barriers?
Table of Contents
Table of Contents
EXECUTIVE SUMMARY
Key findings
(Untitled sub-section)
Main conclusions
Footwear expenditure growth the second lowest since 2000
Not until 2013 can we expect growth to accelerate, and then only
marginally
Trading up and down drives women's footwear spending and leave middle
market exposed
Opportunities to drive more men's footwear sales
The resilience of spending on children's footwear will be challenged by
value retailers
Specialists find it tough as non-specialists expand footwear ranges
Further consolidation among value specialists
Yet specialists like KG, Office and Schuh will prosper
Midmarket battles over shoppers
Abolition of anti-dumping duties provides more flexibility in margin
Clothing retailers pile on the pressure
Clear communication secret to cashing in on Olympics
Multichannel a must
FOOTWEAR STRATEGIC OPPORTUNITIES
Multichannel
Space efficiency crucial
Fashionability
Specialists need to play on their strengths and differences to win
Sportswear specialists focus on footwear
To drive volumes
FOOTWEAR MARKET
Market definition and analysis
Footwear market spending trends
Women's footwear continues to drive the market
Second lowest growth in footwear this century
Low consumer expenditure hits specialists hardest, forcing further
market consolidation
Improved consumer confidence and fashion trends will facilitate market
recovery from 2014
End of anti-dumping tariffs set to ease inflationary pressures for
retailers
Price hikes more tricky to disguise in footwear
FUTURE MARKET GROWTH
Men's footwear makes big growth improvement from low base
Women's footwear set to account for almost 50% of total footwear
expenditure
Clothing retailers partnering with specialists
Value players drive volumes in women's footwear
Spend per head set to improve as consumers opt for quality or high
volumes of low price footwear
SURVIVING SPECIALISTS STILL UNDER THREAT FROM CLOTHING RETAILERS
Specialist share of the market is squeezed further in 2012 and will
continue to be
Future challenges for specialists
Winning specialists
...have something non-specialists will find hard to achieve
ONGOING THREAT OF SPORTSWEAR SPECIALISTS
Share of the market forecast to grow further
Footwear gets more focus at sportswear specialists are transferring
further share from elsewhere
Olympics should boost sales in sportswear specialists
Enhanced service levels could grow market presence further
Branded offer and value propositions appeal to younger shoppers
Customers of JD Sports and Sports Direct shop around less concerning
for competitors
JJB's cash injection could change dynamics of sportswear specialist
channel
Overcoming threats and weaknesses will strengthen sportswear specialists
market position
SPACE PRODUCTIVITY BECOMES INCREASINGLY IMPORTANT IN FOOTWEAR RETAILING
(Untitled section)
Sales vs space growth must be examined at underperforming retailers
Brantano and Shoe Zone Group have least productive space
Online will increasingly contribute to low space productivity
...making smaller stores a more profitable option for specialists
Schuh and Office stand out from the footwear crowd
FOOTWEAR RETAILERS MUST IMPROVE ONLINE CAPABILITIES
(Untitled section)
Online operations must be pursued to keep up with competitors
Stores and online functionality should work hand in hand
Utilise online facilities instore to boost sales
Retailers need to address footwear shoppers' concerns with online buying
MARKET SHARE ANALYSIS
Footwear market share methodology
Winners and losers
Specialists struggle in an increasingly competitive market
Clothing specialists continue to steal share in the footwear market
Grocers best able to compete on price
APPENDIX
Definitions
Current prices
Inflation
Constant prices
Total growth
Volume growth
Further reading
Ask the analyst
Verdict consulting
Disclaimer
TABLES
Table: Footwear market definition 2012
Table: Summary of footwear market segments 2012e
Table: Footwear sales and y-o-y changes 2002-12e
Table: Footwear sales breakdown 2008-16e
Table: Footwear market shares for specialists 2007-12e
Table: Footwear market shares for non-specialists 2007-12e
FIGURES
Figure: Key issues in footwear retailing in 2012
Figure: Segmental breakdown of the footwear market 2002 and 2012e
Figure: Market share trends in footwear 2012 on 2007
Figure: Footwear positioning map 2012
Figure: Footwear inflation/deflation, volume and value growth 2008-16e
Figure: Footwear and clothing inflation/deflation 2008-16e
Figure: Footwear expenditure vs spend per head forecast to 2016
Figure: Footwear expenditure growth and spend per head segmental forecast
to 2016e
Figure: Women's footwear trends 2012
Figure: Clarks marketing 2012
Figure: Men's footwear trends 2012
Figure: Footwear market share 2007-12e
Figure: Challenges for footwear specialists
Figure: Footwear specialists market share
Figure: Limitations of non-specialist footwear retailers
Figure: Concentration of main user share of Top Five footwear retailers in
2012
Figure: Sports specialists market shares 2008-12
Figure: SWOT analysis for development of future strategies at sportswear
specialists
Figure: UK sales growth vs space growth 2010/11e
Figure: Footwear retailers' sales densities 2009/10e and 2010/11e
Figure: Footwear retailers operating margins % 2005/06 and 2010/11
Figure: Retailers est space growth, sales density and operating margins
2010/11
Figure: Multichannel optimisation 2012
Figure: Barriers to online footwear shopping for retailers to overcome
Figure: Clarks footwear sizing and fit guide 2012
Figure: Dune transactional website and catwalk videos April 2012
Figure: Online footwear advice and blogs 2012
Figure: Footwear Top 18 market shares 2007 and 2012e
Figure: Footwear Top 18 market share winners & losers 2012e on 2011
Footwear Retailing in the UK | Verdict Market Report published by Verdict Research Limited in May 15, 2012. This report consists of Pages: 56 and the price starts from US $ 3450.
