During a period of restricted discretionary spend and low consumer confidence,
it is imperative that retailers know who their core customer base is and how
they should be targeting them. UK Customer Insights 2012 are based around
individual retailers and provide a highly detailed, data-rich overview of a
retailer's customers, including shopper profiles and the drivers of loyalty
and disloyalty.
Features and benefits
Identify how the retailer drives loyalty and which stores are favoured by
disloyal customers to improve your own shopper penetration.
Understand which strategies are most effective at driving customer loyalty
in music & video and justify your own business investments.
Data is segmented regionally and by demographic and socio-economic group
to enable you to identify which customer groups offer the most opportunities.
Highlights
A comprehensive analysis of a retailer's customer profile.
Your key questions answered
How has the profile of the consumers shopping at the music & video
retailer changed over the past year and what has caused this?
What drives consumers to shop for music & video at the retailer? What
makes them disloyal?
How many other stores do your shoppers use for music & video and what
stores are these? Will these be a threat going forward?
Table of Contents
Table of Contents
AT A GLANCE SUMMARY
Play.com - Music & video
SHARE OF SHOPPERS
Play.com share of shopper by demographics
Play.com share of shopper by TV region
Play.com penetration of shopper by household characteristics
Play.com share of shoppers by other characteristics and ACORN
classification
CONVERSION AND NON-CONVERSION
Play.com conversion of visitors to main user by demographics and region
Play.com conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Play.com profile of shoppers by television region
Play.com profile of shoppers by household characteristics
Play.com profile of shoppers by other characteristics and ACORN
classification
LOYALTY
Play.com loyalty of main users by demographics and region
Play.com loyalty of main users by household characteristics
Play.com basic drivers of loyalty and disloyalty
Play.com detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
Further reading
Ask the analyst
Verdict consulting
Disclaimer
TABLES
Table: Key performance indicators for Play.com in music & video
Table: Play.com changes in visitor share (%) 2008 - 12
Table: Play.com changes in main user share (%) 2008 - 12
Table: Visitor and main user penetration of ACORN classification (%) 2012
Table: Play.com changes in conversion rate (%) 2008 - 12
Table: Play.com changes in non-conversion rate (%) 2008 - 12
Table: Main stores non-converters use instead of Play.com 2012
Table: Play.com visitor and main user profiles by ACORN classification (%)
2012
Table: Play.com changes in loyalty (%) 2008 - 12
Table: Play.com changes in disloyalty (%) 2008 - 12
Table: Play.com drivers of loyalty 2008 - 12
Table: Play.com drivers of disloyalty 2008 - 12
Table: Play.com detailed drivers of loyalty 2012
Table: Cross sector matrix shopping 2012
Table: Other retailers used 2012
Table: Sample sizes by sector 2012
FIGURES
Figure: Visitor share 2008 - 12
Figure: Main user share 2008 - 12
Figure: Visitor share by demographic group 2012
Figure: Main user share by demographic group 2012
Figure: Play.com visitor share by television region 2012
Figure: Play.com main user share by television region 2012
Figure: Play.com visitor and main user share by household tenure 2012
Figure: Play.com visitor and main user share by number of people in
household 2011
Figure: Play.com visitor and main user share by children in household 2012
Figure: Play.com visitor and main user share by number of cars in
household 2012
Figure: Play.com visitor and main user share by working status 2012
Figure: Play.com visitor and main user share by marital status 2012
Figure: Conversion rates 2008 - 12
Figure: Conversion rates by demographic group 2012
Figure: Play.com conversion rates by region 2012
Figure: Play.com conversion rates by household tenure 2012
Figure: Play.com conversion rates by number of people in household 2012
Figure: Play.com conversion rates by children in household 2012
Figure: Play.com conversion rates by number of cars in household 2012
Figure: Play.com non-conversion rates 2008 - 12
Figure: Play.com non-conversion rates by demographic group 2012
Figure: Demographic profile of non-converting Play.com visitors 2012
Figure: Regional profile of non-converting Play.com visitors 2012
Figure: Play.com visitor profile by demographic group 2012
Figure: Play.com main user profile by demographic group 2012
Figure: Play.com visitor profile by region 2012
Figure: Play.com main user profile by region 2012
Figure: Play.com visitor and main user profile by household tenure 2012
Figure: Play.com visitor and main user profile by number of people in
household 2012
Figure: Play.com visitor and main user profile by children in household
2012
Figure: Play.com visitor and main user profile by number of cars in
household 2012
Figure: Play.com visitor and main user profile by working status 2012
Figure: Play.com visitor and main user profile by marital status 2012
Figure: Loyalty 2008 - 12
Figure: Play.com disloyalty 2012
Figure: Loyalty by demographic group 2012
Figure: Play.com loyalty by region 2012
Figure: Play.com loyalty by household tenure 2012
Figure: Play.com loyalty by number of people in household 2012
Figure: Play.com loyalty by children in household 2012
Figure: Play.com loyalty by number of cars in household 2012
Figure: Play.com - other music & video stores used
Figure: Preference stores 2012
Figure: Sectors shopped 2012
Play.com Music & Video | Customer Insight published by Verdict Research Limited in May 14, 2012. This report consists of Pages: 67 and the price starts from US $ 4495.
