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Amazon Music & Video | Customer Insight

During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty.

Features and benefits

  • Identify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration.
  • Understand which strategies are most effective at driving customer loyalty in music & video and justify your own business investments.
  • Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunities.

Highlights

A comprehensive analysis of a retailer's customer profile.

Your key questions answered

  • How has the profile of the consumers shopping at the music & video retailer changed over the past year and what has caused this?
  • What drives consumers to shop for music & video at the retailer? What makes them disloyal?
  • How many other stores do your shoppers use for music & video and what stores are these? Will these be a threat going forward?

Table of Contents

AT A GLANCE SUMMARY

  • Amazon - Music & video

SHARE OF SHOPPERS

  • Amazon share of shopper by demographics
  • Amazon share of shopper by TV region
  • Amazon penetration of shopper by household characteristics
  • Amazon share of shoppers by other characteristics and ACORN classification

CONVERSION AND NON-CONVERSION

  • Amazon conversion of visitors to main user by demographics and region
  • Amazon conversion of visitors to main user by household characteristics
  • Non-converting customers

PROFILE OF SHOPPERS

  • Amazon profile of shoppers by television region
  • Amazon profile of shoppers by household characteristics
  • Amazon profile of shoppers by other characteristics and ACORN classification

LOYALTY

  • Amazon loyalty of main users by demographics and region
  • Amazon loyalty of main users by household characteristics
  • Amazon basic drivers of loyalty and disloyalty
  • Amazon detailed drivers of loyalty

COMPETITION

  • Cross sector competitor dynamics

APPENDIX

  • Methodology
    • The selection of parliamentary constituencies
    • The selection of enumeration districts
    • The selection of respondents
    • Post survey weighting
  • Further reading
  • Ask the analyst
  • Verdict consulting
  • Disclaimer

TABLES

  • Table: Key performance indicators for Amazon in music & video
  • Table: Amazon changes in visitor share (%) 2008 - 12
  • Table: Amazon changes in main user share (%) 2008 - 12
  • Table: Visitor and main user penetration of ACORN classification (%) 2012
  • Table: Amazon changes in conversion rate (%) 2008 - 12
  • Table: Amazon changes in non-conversion rate (%) 2008 - 12
  • Table: Main stores non-converters use instead of Amazon 2012
  • Table: Amazon visitor and main user profiles by ACORN classification (%) 2012
  • Table: Amazon changes in loyalty (%) 2008 - 12
  • Table: Amazon changes in disloyalty (%) 2008 - 12
  • Table: Amazon drivers of loyalty 2008 - 12
  • Table: Amazon drivers of disloyalty 2008 - 12
  • Table: Amazon detailed drivers of loyalty 2012
  • Table: Cross sector matrix shopping 2012
  • Table: Other retailers used 2012
  • Table: Sample sizes by sector 2011

FIGURES

  • Figure: Visitor share 2008 - 12
  • Figure: Main user share 2008 - 12
  • Figure: Visitor share by demographic group 2012
  • Figure: Main user share by demographic group 2012
  • Figure: Amazon visitor share by television region 2012
  • Figure: Amazon main user share by television region 2012
  • Figure: Amazon visitor and main user share by household tenure 2012
  • Figure: Amazon visitor and main user share by number of people in household 2011
  • Figure: Amazon visitor and main user share by children in household 2012
  • Figure: Amazon visitor and main user share by number of cars in household 2012
  • Figure: Amazon visitor and main user share by working status 2012
  • Figure: Amazon visitor and main user share by marital status 2012
  • Figure: Conversion rates 2008 - 12
  • Figure: Conversion rates by demographic group 2012
  • Figure: Amazon conversion rates by region 2012
  • Figure: Amazon conversion rates by household tenure 2012
  • Figure: Amazon conversion rates by number of people in household 2012
  • Figure: Amazon conversion rates by children in household 2012
  • Figure: Amazon conversion rates by number of cars in household 2012
  • Figure: Amazon non-conversion rates 2008 - 12
  • Figure: Amazon non-conversion rates by demographic group 2012
  • Figure: Demographic profile of non-converting Amazon visitors 2012
  • Figure: Regional profile of non-converting Amazon visitors 2012
  • Figure: Amazon visitor profile by demographic group 2012
  • Figure: Amazon main user profile by demographic group 2012
  • Figure: Amazon visitor profile by region 2012
  • Figure: Amazon main user profile by region 2012
  • Figure: Amazon visitor and main user profile by household tenure 2012
  • Figure: Amazon visitor and main user profile by number of people in household 2012
  • Figure: Amazon visitor and main user profile by children in household 2012
  • Figure: Amazon visitor and main user profile by number of cars in household 2012
  • Figure: Amazon visitor and main user profile by working status 2012
  • Figure: Amazon visitor and main user profile by marital status 2012
  • Figure: Loyalty 2008 - 12
  • Figure: Amazon disloyalty 2012
  • Figure: Loyalty by demographic group 2012
  • Figure: Amazon loyalty by region 2012
  • Figure: Amazon loyalty by household tenure 2012
  • Figure: Amazon loyalty by number of people in household 2012
  • Figure: Amazon loyalty by children in household 2012
  • Figure: Amazon loyalty by number of cars in household 2012
  • Figure: Amazon - other music & video stores used
  • Figure: Preference stores 2012
  • Figure: Sectors shopped 2012
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