UK Customer Insights 2012 provide a comprehensive analysis of a retailer's customer profile, looking at demographics and spending motivations. The consumer data which makes up each profile is captured through a nationwide survey of 6,000 shoppers.
Description
INTRODUCTION
During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty.
FEATURES AND BENEFITS
Identify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration.
Understand which strategies are most effective at driving customer loyalty in homewares and justify your own business investments.
Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunities.
HIGHLIGHTS
A comprehensive analysis of a retailer's customer profile.
YOUR KEY QUESTIONS ANSWERED
How has the profile of the consumers shopping at the homewares retailer changed over the past year and what has caused this?
What drives consumers to shop for homewares at the retailer? What makes them disloyal?
How many other stores do your shoppers use for homewares and what stores are these? Will these be a threat going forward?
Table of Contents
Table of Contents
AT A GLANCE SUMMARY
Debenhams - Homewares
SHARE OF SHOPPERS
Debenhams share of shopper by demographics
Debenhams share of shopper by TV region
Debenhams penetration of shopper by household characteristics
Debenhams share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Debenhams conversion of visitors to main user by demographics and region
Debenhams conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Debenhams profile of shoppers by television region
Debenhams profile of shoppers by household characteristics
Debenhams profile of shoppers by other characteristics and ACORN classification
LOYALTY
Debenhams loyalty of main users by demographics and region
Debenhams loyalty of main users by household characteristics
Debenhams basic drivers of loyalty and disloyalty
Debenhams detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
Further reading
Ask the analyst
Verdict consulting
Disclaimer
TABLES
Table: Key performance indicators for Debenhams in homewares
Table: Debenhams changes in visitor share (%) 2008-12
Table: Debenhams changes in main user share (%) 2008-12
Table: Visitor and main user penetration of ACORN classification (%) 2012
Table: Debenhams changes in conversion rate (%) 2008-12
Table: Debenhams changes in non-conversion rate (%) 2008-12
Table: Main stores non-converters use instead of Debenhams 2012
Table: Debenhams visitor and main user profiles by ACORN classification (%) 2012
Table: Debenhams changes in loyalty (%) 2008-12
Table: Debenhams changes in disloyalty (%) 2008-12
Table: Debenhams drivers of loyalty 2008-12
Table: Debenhams drivers of disloyalty 2008-12
Table: Debenhams detailed drivers of loyalty 2012
Table: Cross sector matrix shopping 2012
Table: Other retailers used 2012
Table: Sample sizes by sector 2012
FIGURES
Figure: Visitor share 2008-12
Figure: Main user share 2008-12
Figure: Visitor share by demographic group 2012
Figure: Main user share by demographic group 2012
Figure: Debenhams visitor share by television region 2012
Figure: Debenhams main user share by television region 2012
Figure: Debenhams visitor and main user share by household tenure 2012
Figure: Debenhams visitor and main user share by number of people in household 2011
Figure: Debenhams visitor and main user share by children in household 2012
Figure: Debenhams visitor and main user share by number of cars in household 2012
Figure: Debenhams visitor and main user share by working status 2012
Figure: Debenhams visitor and main user share by marital status 2012
Figure: Conversion rates 2008-12
Figure: Conversion rates by demographic group 2012
Figure: Debenhams conversion rates by region 2012
Figure: Debenhams conversion rates by household tenure 2012
Figure: Debenhams conversion rates by number of people in household 2012
Figure: Debenhams conversion rates by children in household 2012
Figure: Debenhams conversion rates by number of cars in household 2012
Figure: Debenhams non-conversion rates 2008-12
Figure: Debenhams non-conversion rates by demographic group 2012
Figure: Demographic profile of non-converting Debenhams visitors 2012
Figure: Regional profile of non-converting Debenhams visitors 2012
Figure: Debenhams visitor profile by demographic group 2012
Figure: Debenhams main user profile by demographic group 2012
Figure: Debenhams visitor profile by region 2012
Figure: Debenhams main user profile by region 2012
Figure: Debenhams visitor and main user profile by household tenure 2012
Figure: Debenhams visitor and main user profile by number of people in household 2012
Figure: Debenhams visitor and main user profile by children in household 2012
Figure: Debenhams visitor and main user profile by number of cars in household 2012
Figure: Debenhams visitor and main user profile by working status 2012
Figure: Debenhams visitor and main user profile by marital status 2012
Figure: Loyalty 2008-12
Figure: Debenhams disloyalty 2012
Figure: Loyalty by demographic group 2012
Figure: Debenhams loyalty by region 2012
Figure: Debenhams loyalty by household tenure 2012
Figure: Debenhams loyalty by number of people in household 2012
Figure: Debenhams loyalty by children in household 2012
Figure: Debenhams loyalty by number of cars in household 2012
Figure: Debenhams - other homewares stores used
Figure: Preference stores 2012
Figure: Sectors shopped 2012
Debenhams Homewares | Customer Insight published by Verdict Research Limited in May 14, 2012. This report consists of Pages: 67 and the price starts from US $ 4495.
