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Market Research Report

Consumer Demographics 2005 - Youth Consumers

Published by Verdict Research Limited
Published May, 2005 Product code 33951
Content info Pages: 79
Price
Not Available

This publication has been discontinued on July 19, 2011.

Introduction

15-24 year olds generally have more time to shop than their older counterparts as many of them are students, or do not have the responsibilities of looking after a household or children. This means that often young customers shop around more and are consequently less loyal than older customers. Young shoppers are more likely to view shopping as a social event, and will spend more time browsing shops looking for items that appeal most. The spending habits of 15-24 year olds differ greatly from the population as a whole. Youth consumers spend proportionally far less on food & groceries than the general population with a greater emphasis placed on comparison shopping, particularly the clothing, footwear and music & video sub sectors.

Table of Contents

  • About the cDNA programme
  • Section 1: Executive summary
    • -At a glance summary
    • -Retail expenditure
    • -Shopper base &shopping around
    • -Loyalty
  • Section 2: Demographic change
    • -Long term population change 2004-2024
    • -Medium term population change 2004-2014
    • -Medium term population change by gender 2004-2014
    • -Influences on youth consumers & implications for retailers
  • Section 3: Market dynamics
    • -Range & price as drivers of loyalty
    • -Convenience & quality as drivers of loyalty
    • -Service & layout as drivers of loyalty
    • -Facilities & ambience as drivers of loyalty
  • Section 4: Shopping patterns
    • -Clothing
      • -Summary
      • -Key data
      • -Visited stores
      • -Main stores
      • -Conversion and loyalty
      • -Store compatibility
    • -DIY
      • -Summary
      • -Key data
      • -Visited stores
      • -Main stores
      • -Conversion and loyalty
      • -Store compatibility
    • -Electricals
      • -Summary
      • -Key data
      • -Visited stores
      • -Main stores
      • -Conversion and loyalty
      • -Store compatibility
    • -Food &grocery
      • -Summary
      • -Key data
      • -Visited stores
      • -Main stores
      • -Conversion and loyalty
      • -Store compatibility
    • -Footwear
      • -Summary
      • -Key data
      • -Visited stores
      • -Main stores
      • -Conversion and loyalty 4
      • -Store compatibility
    • -Homewares
      • -Summary
      • -Key data
      • -Visited stores
      • -Main stores
      • -Conversion and loyalty
      • -Store compatibility
    • -Music & video
      • -Summary
      • -Key data
      • -Visited stores
      • -Main stores
      • -Conversion and loyalty
      • -Store compatibility
    • -Personal care
      • -Summary
      • -Key data
      • -Visited stores
      • -Main stores
      • -Conversion and loyalty
      • -Store compatibility
  • Section 5: Winners and losers
    • -Clothing
    • -DIY
    • -Electricals
    • -Food &grocery
    • -Footwear
    • -Homewares
    • -Music & video
    • -Personal care
  • Appendix
    • -Basic methodology
    • -Detailed methodology
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