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Marketing Tactics of Leading Diagnostic Imaging Companies

Abstract

Description

For each company, the analysis presents:

  • The U.S. and international sales force size in major geographic regions.
  • Selling options, including rental plans, leasing and others.
  • Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars, product literature, newsletters, etc.
  • System service and support.

The companies analyzed in the report: Aloka, Analogic, Esaote, GE, Hitachi, Hologic, Philips, Shimadzu, Siemens, and Toshiba.

Contains 50 pages

Table of Contents

Marketing Tactics of Leading Diagnostic Imaging Companies

  • 1. Aloka
  • 2. Analogic
  • 3. Esaote
  • 4. GE
  • 5. Hitachi
  • 6. Hologic
  • 7. Philips
  • 8. Shimadzu
  • 9. Siemens
  • 10. Toshiba
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