This new report from Venture Planning Group provides analysis of the marketing strategies of global paint and coatings companies. The report presents:
- Promotional tactics.
- Distribution approaches.
- Product service and support.
- Customer relations.
The companies analyzed in the report include Akzo Nobel, BASF, DuPont, Henkel, Kansai Paint, Nippon Paint, PPG, RPM, Sherwin-Williams, and Valspar.