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Competitive Intelligence 2014: Global Paint and Coatings Companies Marketing Strategies

This new report from Venture Planning Group provides analysis of the marketing strategies of global paint and coatings companies. The report presents:
  • Promotional tactics.
  • Distribution approaches.
  • Product service and support.
  • Customer relations.
The companies analyzed in the report include Akzo Nobel, BASF, DuPont, Henkel, Kansai Paint, Nippon Paint, PPG, RPM, Sherwin-Williams, and Valspar.

Table of Contents

  • 1. AkzoNobel
  • 2. BASF
  • 3. DuPont
  • 4. Henkel
  • 5. Kansai
  • 6. Nippon Paint
  • 7. PPG
  • 8. RPM
  • 9. Sherwin-Williams
  • 10. Valspar
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