Youth Handset Trends and Behavior
2011 is designed for mobile handset brands who have a growing interest in
their young customers (aged under 29 yrs). In this report we share 10 years of
experience working with both leading handset brands in 65 countries as well as
insights drawn from real youth. We aim to highlight the key issues facing
handset brands today - how can they effectively market to the young people in
the new Mobile Youth Age where traditional advertising no longer works?
Table of Contents
Table of Contents
Strategic Data and Charts
The following charts feature in the Powerpoint version of the report and are
available for download for report subscribers.
Infographic of the Week: Hey Nokia! Remember Me?
China & India will emerge as leading youth smartphone markets by 2012
Fans Play a Role in 65% Of Factors That Influences Purchase Decisions
The untapped opportunity for Sony Ericsson
Sony Ericsson has Fans
Sony Ericsson' s Opportunity to Co-Create
Vox Pop: Edu, 23, Spain
Smartphone Market Share 2010
Nokia: The Need to Reinvent
A new Generation of Non-Nokia Lovers grows up
The Nokia “Feed-Through” (Or the “Harley Affect”)
How Blackberry Brings Fans Together To Share & Discover
Apple is Recommended The Most
How Apple Nurtures its Active Fan Base
How Flip involved Youth as Partners in Development & Marketing
Fan' s Likelihood of Taking Part In Brand Activities Compared To Average
Buyer
Fans Are The Most Effective Advocates
3 steps of Fanspotting
Profit Comparison Nintendo, Sony (PS) & Microsoft (XBOX)
How Nintendo Regained its Market Share
Four Fanspotting Strategies
Young People ask other Young People before they buy new handsets
Karina influences 8 friends to get a BlackBerry within 6 weeks
Karina : Blackberry SuperInfluencer
Who is Talking about your Brand?
Apple Vs Motorola Battle For Market Share
Motorola' s Disappearing Customers & Market Share
The iPhone Success Story
Apple iPhone Market Share and Online Promoter Score
Earned Media biggest influence in all markets
Trust Vs Advocacy
Handsets Outweigh Other Products when it comes to Earned Media
Smartphone OS Market Share
BBM Blackberry' s ‘Social Currency'
Evolution of Social Currency among Mobile Youth
What qualities do youth seek in handsets and how is this changing?
The Future of Handsets:An Industry Perspective
Youth Drive Adoption of New Smartphone OS
Growth in the number of smartphone owners aged 15-24 from 2010-2012
15-24 yr olds who bought their smartphone because of Earned Media or Paid
Media-By Country
15-24 yr olds who bought their smartphone because of Earned Media or Paid
Media
Smartphone ownership for 15-24 yr olds 2010
Number of Secondary SIMs owned by 15-24 yr olds (millions)
Mobile Owners aged 15-24 and duplicate accounts (millions)
Percent of all SIMs that are duplicate accounts for 15-24 yr olds
Emergence of Smartphone Brands to Redefine the Industry
Nokia' s waning dominance in an increasingly competitive industry
Comparing Market Share and Profit Margins of Handset Brands
From Ownership to Discovery: The Mobile Youth Age
mobileYouth Handset Report 2011 published by mobileYouth in March 18, 2011. This report price starts from US $ 2495.
