mobileYouth Internet and Services
Report 2011 is designed for mobile handset and operator brands who have a
growing interest in the application usage behavior of young customers (aged
under 29 yrs). In this report we share insights drawn from real youth using
mobile applications from around the world.
Table of Contents
Table of Contents
Strategic Data and Charts
The following charts feature in the Powerpoint version of the report and are
available for download for report subscribers.
Voice Usage Among Young People is Falling
More Mobile users go online to manage finances than pc users
Daily Mobile Internet Use Among College Students in the US nearly doubled
Young people are the most active Among app owners
Apple Dominates App Store Wars
In Emerging Economies MIM is becoming the preferred non-voice mobile
communication tool
Android Growth Driven By First Time Smartphone Buyers
Youth Driven Innovation for The Next Trillion Dollar ProductService
Chinese Youth Lead in Mobile Internet Use
Subscribers in Asia Pacific are 45 Percentage More likely to watch video
on mobile than the Global Average
Mobile Internet is De Facto in Asia & Africa
Data Usage Among Young People is on the Rise
More than half the online youth is involved in instant messaging and emails
Teens are skeptic of sharing, Get their Permission
US & UK lag behind emerging markets in terms of mobile video consumption
Young People are more likely to shop over their mobile phones
Apple Dominates Mobile Internet Usage
A Mobile Instant Messenger User is more active on the MIM than on SMS or
Email
Android Market Share Grows to Rival Apple & RIM
Apple Dominates Mobile App Usage
App Store reviews Ratings have an effect on decision to Download an App
The Android Growth Market Future prediction for Smartphone OS Market Share
Most App Owners spend 30 minutes or less each day using apps
Young People are already asking friends for app recommendations
Young People More likely to Use Apps When With Friends than adults
Most app owners use their apps at least once a day
Mom' s download more games than educational content for their kids
Mobile App Users Are More Active Than Online PC Users
App Users are significantly more active on music and video services than
non-app users
Young people have the most apps across age groups
Young People are Heavy Mobile Gamers
Smartphone users drive growth of mobile gaming
Games Are the Most Utilized Apps while music apps are least utilized
Games Are the most downloaded app category Followed By Music
mobileYouth Internet & Services Report 2011 published by mobileYouth in March 18, 2011. This report price starts from US $ 2495.
