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mobileYouth Rural Report 2011

Notice
This publication has been discontinued on August 27, 2013.

Abstract

mobileYouth Rural report 2011 is designed for mobile networks and service providers who have a growing interest in young customers (aged under 29 yrs) in the emerging rural markets around the world. In this report we share 10 years of experience working with both leading networks in 65 countries as well as insights drawn from real youth. We aim to highlight the key issues facing mobile companies today - how is the rural market different from the urban market, which rural markets are the most profitable and how to market to youth in rural areas?

Table of Contents

Strategic Data and Charts

The following charts feature in the Powerpoint version of the report and are available for download for report subscribers.

  • Urban Youth Churn Vs Rural Youth Churn
  • Mobile Ownership and Revenue Growth among Rural Youth 2006-2012
  • Mobile Banking & Payments Success Stories & Drivers
  • Rural Youth ARPU By Country
  • Geographic Distribution of Global Rural Youth Revenues
  • Rural Youth Spend As Much Time on Mobile As Urban Youth Spend on Internet
  • Urban Youth ARPU Trend & Churned Accounts 2006-2012
  • Coverage and Customer Service Rank Higher When Selecting An Operator for Rural Youth
  • Word of Mouth Drives Operator Preference and Purchase
  • What Mobile Service do Rural Youth Want
  • Geographic Distribution of Global Rural Youth Ownership
  • IVR for News, Alerts & Information Success Stories & Drivers
  • Word of Mouth Drives Handset Preference and Purchase
  • Urban Youth Market Penetration Rates 2006-2012
  • Urban Youth ARPU Vs Rural Youth ARPU
  • Mobile for Health, Education & Livelihood Success Stories & Drivers
  • Revenue Opportunity from Tier 2 Rural Youth Markets
  • Mobile Ownership and Revenue Trend among Urban Youth 2006-2012

Country Specific Charts

The following charts do not feature in the Powerpoint version of the report but reference data relevant to the report and are available to report subscribers.

  • Mobile Youth Rural Revenue Growth in Ukraine 2006-2012
  • Mobile Youth Rural Revenue Growth in Russia 2006-2012
  • Mobile Youth Rural Revenue Growth in Romania 2006-2012
  • Mobile Youth Rural Revenue Growth in Poland 2006-2012
  • Mobile Youth Rural Revenue Growth in Mexico 2006-2012
  • Mobile Youth Rural Revenue Growth in Venezuela 2006-2012
  • Mobile Youth Rural Revenue Growth in Peru 2006-2012
  • Mobile Youth Rural Revenue Growth in Colombia 2006-2012
  • Mobile Youth Rural Revenue Growth in Brazil 2006-2012
  • Mobile Youth Rural Revenue Growth in Argentina 2006-2012
  • Rural Mobile Youth Market in Sri Lanka
  • Mobile Youth Rural Revenue Growth in Pakistan 2006-2012
  • Mobile Youth Ownership Split - Metro Vs Rural in India 2006-2012
  • Mobile Youth Rural Revenue Growth in Bangladesh 2006-2012
  • Mobile Youth Rural Revenue Growth in Jordan 2006-2012
  • Mobile Youth Rural Revenue Growth in Israel 2006-2012
  • Mobile Youth Rural Revenue Growth in Nigeria 2006-2012
  • Mobile Youth Rural Revenue Growth in Ghana 2006-2012
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