Personal Mobile Video Communications at the Launchpad

Published by	Wainhouse Research, LLC
Published	March, 2006	Product code	38297
Content info	220+ pages, 20 figures, 33 vendor profiles
Price	US $ 2995 PDF by E-mail (Corporate License) & Hard Copy

Introduction
Related Reports

Personal Mobile Video Communications at the Launchpad published by Wainhouse Research, LLC in March, 2006. This report consists of 220+ pages, 20 figures, 33 vendor profiles and the price starts from US $ 2995.

Introduction

Abstract

Executive Overview

Proponents of 3G networks hope that video-rich applications will permit operators to recover sunk costs and even reap a profit on their investments. Video telephony and other personal video applications, such as video mail and messaging, video blogging and video contact centers hold promise for driving average revenue per user (ARPU) -- but the technical and market challenges remain numerous and complex. Before launching commercial services, operators must test suites of complex new products for delivering unproven services using unclear business models. ASP's are offering an immediate alternative for getting to market, while vendor offerings range from a mixed bag of piece parts to endto- end systems. For those building products for personal mobile video communications, the standards are emerging, the sales cycles lengthy, and partnering can make or break a solution. Personal Mobile Video Communications at the Launchpad describes the markets and technologies for video telephony and messaging services and identifies key trends. It discusses the important players and how they are positioned for the future. The report includes a five-year forecast for personal mobile video-enabling technologies and offers recommendations to both vendors and operators. Owners of this ground breaking report will understand what it will take for personal mobile video communications to "take off" from the launchpad, and yet how it could also "stall" and fail to deliver on its promise.

Chapter 1 Executive Summary

Overview
Market Segments
Applications
Network Suitability
Key Findings
Vendors Profiled
Forecast Summary

Chapter 2 Market Overview

Introduction
Methodology
Scope of this Report
Historical Perspective
Voice Commoditization
Mobile Network Challenges
The Promise - and Cost - of 3G
Attitudes Toward Video
Trends Affecting Personal MVC
Market Structure
Market Ecosystem
Snapshot Analysis of Ecosystem Participants
End-to-End Mobile Network Solution Providers
Video-Specific Infrastructure Providers
Video Applications, Application Server, and Media Server Providers
Video Mail and Messaging Platform Providers
Mobile Handset Video Software Components - Toolkit Providers
Windows-Based 3G Video Software Applications Providers
Mobile Video Application Service Providers
Operators
Systems Integrators
Personal MVC Services & Applications
Video Telephony
Video Sharing
Video Mail and Messaging
Video Contact Centers
Video Portals
Video Blogging
Video Ringback
Market Drivers
Product Vendors
Operators
Target Markets
Professionals (Prosumer and Enterprise Subscribers)
Business Models
Products
Services
Market Challenges
Business Challenges
Business Market Barriers
Technology Barriers to Market Growth
Adoption Inflection Points
Conclusion

Chapter 3 Technology and Infrastructure Options

Introduction
Service Provider Technology Requirements
Rationales for Technology Selection
Radio Transmission Technology Options and Selection
WCDMA
CDMA2000 1xEV
TD-SCDMA
Suitability of Networks for Personal MVC
Challenges to Delivery of Real-Time Video Services
Related Wireless Technologies
The "Net" of Network Technology Options
Standards
Proprietary Extensions
Converging 3GPP and 3GPP2
Protocols
H324 and H324M
3G-324M and CS0042
SIP
The 3gp and 3g2 File Formats
Emerging Protocols for Personal MVC
Combinational Services & Handover Capabilities
Handsets, Soft Clients, and Toolkits for Video Applications
Handsets
Soft Clients
Toolkits
Infrastructure for Video Applications
Operator Considerations
Gateways
Media Servers
Application Servers
Applications
Other Considerations

Chapter 4 Vendor Analysis

Adamind
Alcatel
Brooktrout Technology (Excel Switching)
COLLAB
Comverse
Convedia
CosmoCom
Dilithium Networks
DyLogic
Ericsson
Glenayre Technologies
Hewlett Packard
Hotsip (Oracle)
Huawei
iPoint-media
LogicaCMG
Mobeon
Netcentrex
Nextreaming
NMS Communications
Nokia
Openwave Systems
PacketVideo
Philips Software
RADVISION
Sasken Communications Technologies
Siemens
TANDBERG
Tecnomen
Ubiquity Software
Voxpilot
VoxSurf
ZTE

Chapter 5 Industry Forecast

Introduction
Methodology and Assumptions
Potential Demand
Handset Software and Toolkits
Infrastructure
Professional Services
Potential Demand
Slow Growth Scenario
Liftoff Scenario
Forecasts
Worldwide Personal MVC Market Size - Slow Growth
Worldwide Personal MVC Market Size - Liftoff Scenario
Total Market Composition by Segment Revenue
Handset Software and Toolkit
Infrastructure Forecast
3G-324M Gateways
Media Servers
Application Servers
Applications
Video Mail and Messaging
Contact Center Technologies
Video Blogging
Video Sharing
Professional Services / ASPs

Chapter 6 Recommendations and Conclusions

Introduction
Vendor Recommendations
Server-based Applications
Radio Access Network Standards
Reliability, Video Quality and Quality of Service
Partnering
Pricing
Operator Recommendations
Experiment and Compare
The Advent of IMS
Interconnection Agreements
Tariffs
More than Simple Launch
Trend Detection and Response
Marketing
Conclusion
Liftoff Scenario
Consequences of Slow Growth
Key Takeaways
Beyond the Forecast Period
Appendix A Standards Bodies and Industry Associations
Industry Standards Bodies
3GPP
3GPP2
IETF
ISO/IEC
ITU
Industry Associations
3G Americas
CDG
GSM Association
IMTC
Open Mobile Alliance
SIP Forum
TD-SCDMA Forum
UMTS Forum
Conclusion

List of Figures

Figure 1 Market & Technology Ecosystem
Figure 2 Technology Barriers to Personal MVC Market Growth
Figure 3 Worldwide Personal MVC Market Revenue Forecasts - Two Scenarios
Figure 4 Worldwide Personal MVC Market Revenue Forecast - Liftoff Scenario
Figure 5 Market & Technology Ecosystem
Figure 6 End-to-End Mobile Network Solutions Providers
Figure 7 Video-Specific Infrastructure Providers
Figure 8 Video Applications, Application Server, and Media Server Providers
Figure 9 Video Mail and Messaging Platform Providers
Figure 10 Mobile Handset Video Software Components and Toolkit Providers
Figure 11 Windows-Based 3G Video Software Applications Providers
Figure 12 Mobile Video ASPs
Figure 13 Barriers to Consumer Market Growth
Figure 14 Barriers to Business Market Growth
Figure 15 Technology Barriers to Market Growth
Figure 16 Adoption Inflection Points
Figure 17 Simple Cellular Network
Figure 18 The Evolution from 1G to 3G
Figure 19 Major 3G Network Access and Radio Interface Technologies
Figure 20 Harmonization of 3GPP and 3GPP2 activities
Figure 21 Personal MVC Users - Slow Growth, Liftoff Scenarios Compared to 3G Subscribers
Figure 22 Worldwide Personal MVC Market Revenue Forecast - Slow Growth Scenario
Figure 23 Worldwide Personal MVC Market Revenue Forecast - Liftoff Scenario
Figure 24 Personal MVC Market Composition by Segment Revenue, Slow Growth - 2005
Figure 25 Personal MVC Market Composition by Segment Revenue, Slow Growth - 2010
Figure 26 Worldwide Personal MVC Market Revenue Forecasts - Two Scenarios
Figure 27 Handset Software and Toolkit Revenue Forecast
Figure 28 Personal MVC Infrastructure Revenue Forecast - Slow Growth Scenario
Figure 29 Personal MVC Infrastructure Revenue Forecast - Liftoff Scenario
Figure 30 3G-324M Gateway Revenue Forecast - Two Scenarios
Figure 31 Media Server Revenue Forecast - Two Scenarios
Figure 32 Application Server Revenue Forecast - Two Scenarios
Figure 33 Video Mail and Messaging Revenue Forecast - Two Scenarios
Figure 34 Contact Center Upgrade Revenue Forecast - Two Scenarios
Figure 35 Personal Mobile Video Blog Revenue Forecast - Two Scenarios
Figure 36 Personal Mobile Video Sharing Revenue Forecast - Two Scenarios
Figure 37 Professional Service Contracts Revenue Forecast - Slow Growth Scenario
Figure 38 Personal MVC ASP Revenue Forecast - Slow Growth Scenario
Figure 39 Professional Services Contracts Revenue Forecast - Liftoff Scenario
Figure 40 Personal MVC ASP Revenue Forecast - Liftoff Scenario

List of Tables

Table 1 Personal MVC Application Matrix
Table 2 Predicted Interest in Applications by Three Early Adopter Groups, Consumers
Table 3 Interest in Applications by Three Early Adopter Groups, Enterprise
Table 4 Personal MVC Enabled-and-Aware 3G Subscribers (M)
Table 5 Personal MVC Users (M) - Slow Growth Scenario
Table 6 Personal MVC Users (M) - Liftoff Scenario
Table 7 Personal MVC Annual New User Adds (M) - Slow Growth and Liftoff Scenarios
Table 8 Worldwide Personal MVC Market Revenue Forecast - Slow Growth Scenario
Table 9 Worldwide Personal MVC Market Revenue Forecast - Liftoff Scenario
Table 10 Handset Software and Toolkit Revenue Forecast
Table 11 Personal MVC Infrastructure Revenue Forecast - Slow Growth Scenario
Table 12 Personal MVC Infrastructure Revenue Forecast - Liftoff Scenario
Table 13 3G-324M Gateway Forecast - Slow Growth Scenario
Table 14 3G-324M Gateway Forecast - Liftoff Scenario
Table 15 Media Server Forecast - Slow Growth Scenario
Table 16 Media Server Forecast - Liftoff Scenario
Table 17 Application Server Forecast - Slow Growth Scenario
Table 18 Application Server Forecast - Liftoff Scenario
Table 19 Video Mail and Messaging Forecast - Slow Growth Scenario
Table 20 Video Mail and Messaging Forecast - Liftoff Scenario
Table 21 Contact Center Upgrade Forecast - Slow Growth and Liftoff Scenarios
Table 22 Video Blogging Forecast - Slow Growth and Liftoff Scenarios
Table 23 Personal Video Sharing Forecast - Slow Growth and Liftoff Scenario
Table 24 Professional Services and ASP Revenue Forecast - Slow Growth Scenario
Table 25 Professional Services and ASP Revenue Forecast - Liftoff Scenario
Table 26 Summary of Vendor Recommendations
Table 27 Summary of Operator Recommendations