Visual Communications in China: Navigating the Crossroads published by Wainhouse Research, LLC in December, 2007. This report consists of 159 pp, 49 tables & graphs and the price starts from US $ 2995.
Abstract
1. Executive Summary
This is an exciting time in the rich media conferencing and collaboration
industry. The advent of High Definition (HD) video conferencing, telepresence,
and unified communications (UC) solutions has enterprise customers excited
about what can be accomplished with remote collaboration. Web and video
collaboration are being considered in strategic initiatives for travel
reduction, carbon reduction, and flexible employment programs. Major IT and
networking companies like Cisco and Microsoft are placing rich media
communications at the center of enterprise productivity applications. At no
other time in the history of the industry has there been such a propitious
confluence of new solutions, customer demand, and marketing muscle.
China is also at a crossroads. The last twenty years have seen a predominantly
rural nation become a global manufacturing center and enter into the
information age. At the same time, we have seen the private sector grow to
account for over half of the country' s gross domestic product (GDP). This
report considers the way that these trends are playing out within the Chinese
market for rich media conferencing solutions.
Some of the questions addressed include:
- Who uses rich media conferencing and collaboration solutions and how the
applications are being used?
- How does the government investment in rural information and communications
technologies (ICT) affect the industry?
- Which vendors are positioned to take advantage of Olympic opportunities in
2008?
- Can HD and telepresence products sell in China, or is China strictly a
low-end market?
- How is the UC message being received in China?
- Who are the major Chinese companies in the industry and what types of
product do they offer?
- What role are service providers playing in conferencing and collaboration?
Included in this report is an analysis of the major visual communications
market and technology trends in China as well as a review of the Chinese value
chain and sales cycle. The report also profiles the top 15 vendors, provides
an analysis of their China market strategies, and ends with a detailed
five-year forecast for videoconferencing endpoints and MCUs as well as web
conferencing clientserver solutions in mainland China (not including Taiwan or
Hong Kong).
Methodology
Wainhouse Research monitors the entire rich media conferencing market through
its consulting, seminar, and conference activities, as well as by maintaining
continuous contacts with the vendor and end user communities. In order to
assess the current state of the market and to ground the forecast figures of
this report, we also interviewed and collected data from over twenty suppliers.
Our data collection process maps supplier unit and revenue shipments into four product categories:
- 1) Video MCUs: Devices that enable multipoint video calls over IP and
switched networks.
- 2) Other videoconferencing infrastructure including IP to ISDN gateways,
3G gateways, video gatekeepers, and scheduling and management software.
- 3) Video/Web Client-Server products: Software that enables web-based
collaboration and remote presentations. Generally includes IP audio and video.
- 4) Group Conferencing Endpoints: Client software and/or hardware located
at user sites which captures and transmits audio and video data in a group
setting.
Vendors Covered in this Report
Wainhouse Research has done extensive research on the conferencing equipment
suppliers and their products. Each supplier is treated separately with a
profile and strategy analysis. A comparative matrix listing products for each
vendor is included in the appendix.
The following companies are reviewed in detail.
- Aethra
- Amplesky
- AVCON
- DVISION
- Kedacom
- LifeSize
- Huawei
- Polycom
- Radfort
- RADVISION
- TANDBERG
- Sony
- V2
- ZONE IP/ Emblaze VCON
- ZTE
Forecast Summary
The Chinese visual communications solutions market is going through a period
of rapid growth as government and enterprise investment in information and
communications technologies (ICT) moves from tier 1 cities to the many local
offices of the provinces and townships. We expect to see rapid growth in unit
sales during the forecast period. New high-definition products will also help
to keep revenues strong in the near-term. We expect more aggressive pricing to
come into play toward the end of the forecast period, resulting in a five-year
compound annual growth rate of 14%. Complete forecast details including
specific market segment sizes and growth rates can be found in chapter 5 of
this report.
Table of Contents
1. EXECUTIVE SUMMARY
2. MAJOR TRENDS AND DYNAMICS IN CHINA (2005-2007)
- TOP 5 CONFERENCING MARKET TRENDS IN CHINA
- TOP 5 INDUSTRY & TECHNOLOGY TRENDS
3. CHINA' S RMC VALUE CHAIN
- THE RICH MEDIA CONFERENCING VALUE CHAIN
- CUSTOMER TYPES AND PURCHASING CYCLES
4. VENDOR OVERVIEWS
- Aethra S.p.A
- Amplesky
- Avcon/ Shanghai Huaping
- DVISION
- Huawei
- Kedacom
- LifeSize
- Polycom
- Radfort
- RADVISION
- Sony
- TANDBERG
- V2 Technologies
- ZONE IP/ Emblaze VCON
- ZTE
- Others
5. MARKET SIZING AND FORECAST
- PRODUCT & SERVICE MARKET SEGMENTS
- FORECAST ASSUMPTIONS
- ENDPOINT PRODUCT FORECAST
- INFRASTRUCTURE FORECASTS
APPENDIX A: ENDPOINT PRODUCT MATRIX
APPENDIX B: MCU PRODUCT MATRIX
APPENDIX C: CLIENT-SERVER PRODUCT MATRIX
List of Figures
- Figure 1: China' s Visual Communications Solution Market Forecast
- Figure 2 China' s Four Tier Administrative System
- Figure 3: Visual Communications Market Segment Growth 2002-2007
- Figure 4: Domestic vs. Foreign Brand Market Share (Revenues) 2002 - 2007e
- Figure 5: Domestic vs. Foreign Brand Share of End User Market 2002 - 2007e
- Figure 6: Team China Domestic and International Equipment Revenues 2002 -
2006
- Figure 7: Image Quality Comparison from QCIF (courtesy of Tandberg)
- Figure 8: China' s Broadband Videoconferencing System Market 2002-2007
- Figure 9: China Leads in IM Usage at Work
- Figure 10: Chinese Videoconferencing Endpoint Market Seasonality
- Figure 11 Rich Media Conferencing Market Segments
- Figure 12 Enterprise Video Conferencing System Categories
- Figure 13 Typical Conference Room: Harbin Power provided by Huier
Electronics
- Figure 14 Large Meeting Room: China Mobile provided by HT CreatAV
- Figure 15 Video Conferencing Network Equipment Categories
- Figure 16: Market shares of broadband and H.323 systems 2002-2007
- Figure 17: Enterprise Group Unit Forecast
- Figure 18: Enterprise Group ASP Forecast
- Figure 19: Telepresence Unit Growth and Average Sales Price 2007-2012
- Figure 20: Telepresence Revenue Forecast 2007-2012
- Figure 21: Total Group System Revenues 2006-2012
- Figure 22: 2006 Client-Server Revenues by Customer Segment
- Figure 23: Client-Server Licenses and ASP 2006-2012
- Figure 24: Client-Server Software Revenues 2006-2012
- Figure 25: China MCU Revenues 2002-2007
- Figure 26: MCURevenues by Customer Segment 2006
- Figure 27: MCU Port ASP Forecast
- Figure 28: MCU Revenue Forecast
- Figure 29: Enterprise and Service Provider MCU Revenue Forecast
- Figure 30: Other Infrastructure Revenues 2002-2007
- Figure 31: Other Infrastructure Revenues 2006-2012
- Figure 32: Visual Communications Solution Market Forecast by Product
List of Tables
- Table 1: Visual Communications Market Growth 2002 - 2007
- Table 2: Team China vs. Foreign Vendor Revenue Growth 2002-2007
- Table 3: Team China vs. Foreign Brand End User Market Revenues 2002 -
2007e
- Table 4: Team China Domestic vs. International Revenues 2005 - 2006
- Table 5: China' s Broadband Videoconferencing System Market 2002-2007
- Table 6: Chinese Videoconferencing Endpoint Market Seasonality
- Table 7: China revenue growth compared to that of the rest of the world H1
2004 - H1 2007
- Table 8: Annual and Sequential Growth of China Revenues for the First Half
of 2007
- Table 9: Broadband and H.323 standards-based system sales 2002-2007
- Table 10: Enterprise group system forecast 2007-2012
- Table 11: Telepresence Forecast 2007-2012
- Table 12: Total Group System Revenues 2006-2012
- Table 13: Client-server software forecast 2006-2012
- Table 14: MCU Forecast Summary 2006-2012
- Table 15: MCU Revenue Summary for Enterprise and Service Provider Markets
- Table 16: Other Infrastructure Forecast
- Table 17: Visual Communications Solution Revenue Forecast Summary
