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Changes in Business Traveler Accommodation Trends in 2012: Survey Intelligence

Synopsis

  • The report is based on primary survey research of more than 2,000 industry professionals who travelled at least once over a three month period. The research was conducted by WMI using its premium consumer panels.
  • This report provides the reader with a definitive analysis of the outlook for the business travel sector and explores how opportunities and demand are set to change in 2012.
  • This report forecasts business traveler expenditure on hotel accommodation, details trends in business travel and provides information on customer expectations of new technologies and services.
  • Key topics covered include the forecast of expenditure on hotel accommodation and hotel selection criteria.

Summary

Changes in Business Traveler Accommodation Trends in 2012: Survey Intelligence' is the result of an extensive multi-industry survey drawn from WMI's exclusive panel of global business travelers. It contains in-depth analysis on global trends in hotel accommodation and forecasts how expenditure patterns are set to change in 2012. The report also benchmarks the types of hotels business travelers choose and identifies preferred modes and channels of hotel selection. Survey results have been presented and analyzed based on travel frequency, age, gender and company turnover.

Scope

The report features the opinions of hotel industry consumer respondents related to the following:

  • Average duration of stay at business hotels
  • Change in expenditure on hotel accommodation
  • Popular hotel types and preferred modes of hotel selection
  • Future developments for business growth

Reasons To Buy

  • Effectively examine business traveler perceptions on the average length of stay in a hotel, the change in hotel accommodation expenditure and determine business growth opportunities.
  • Identify popular hotel types, preferred modes of hotel selection and key channels for research to allocate marketing resources for better return on investment.

Table of Contents

1 Introduction

  • 1.1 What Is This Report About?
  • 1.2 Definitions
  • 1.3 Methodology

2 Hotel Visits and Expenditure

  • 2.1 Average Stay at Business Hotels
    • 2.1.1 Average duration of stay at business hotels - analysis by travel frequency
    • 2.1.2 Average duration of stay at business hotels - occupational group
    • 2.1.3 Average duration of stay at business hotels - analysis by company turnover
  • 2.2 Expenditure on Hotel Accommodation
    • 2.2.1 Expenditure on hotel accommodation - analysis by travel frequency
    • 2.2.2 Expenditure on hotel accommodation - analysis by company turnover
    • 2.2.3 Expenditure on hotel accommodation - analysis by industry type
  • 2.3 Changes in Expenditure on Hotel Accommodation
    • 2.3.1 Change in expenditure - analysis by travel frequency
    • 2.3.2 Change in expenditure - analysis by company turnover

3 Trends in Business Travel

  • 3.1 Expected Hotel Types
    • 3.1.1 Expected hotel types - analysis by travel frequency
    • 3.1.2 Expected hotel type - analysis by gender
    • 3.1.3 Popular hotel types - analysis by age
    • 3.1.4 Popular hotel types - analysis by company turnover
  • 3.2 Finest Hotel Destinations
    • 3.2.1 Finest hotel destinations - analysis by travel frequency
    • 3.2.2 Finest hotel destinations - analysis by company turnover
  • 3.3 Preferred Methods of Hotel Selection
    • 3.3.1 Preferred methods of hotel selection - analysis by travel frequency
    • 3.3.2 Preferred methods of hotel selection - analysis by age
    • 3.3.3 Preferred methods of hotel selection - analysis by company turnover
  • 3.4 Key Channels for Research
    • 3.4.1 Key channels for research - analysis by travel frequency
    • 3.4.2 Key channels for research - analysis by age
    • 3.4.3 Key channels for research - analysis by company turnover
  • 3.5 Profile of Survey Respondents

4 Future Developments for Business Growth

  • 4.1 Key Drivers of Repeat Visits
    • 4.1.1 Key drivers of frequent visits - analysis by travel frequency
    • 4.1.2 Key drivers of repeat visits - analysis by age
    • 4.1.3 Key drivers of repeat visits - analysis by company turnover
  • 4.2 Popularity of Promotional Offers
    • 4.2.1 Popularity of promotional offers - analysis by travel frequency
    • 4.2.2 Popularity of promotional offers - analysis by age
    • 4.2.3 Popularity of promotional offers - analysis by company turnover
  • 4.3 Top Industry Leaders

5 Appendix

  • 5.1 Methodology
  • 5.2 Contact Us
  • 5.3 About World Market Intelligence
  • 5.4 Disclaimer

List of Tables

  • Table 1: Total Global Hotel Industry Business Traveler's Survey Respondents by Industry Type (%)
  • Table 2: Respondents: Travel Frequency in 2011(%)
  • Table 3: Respondents: Gender (%), 2011
  • Table 4: Respondents: Age (%), 2011
  • Table 5: Respondents: Occupational Group (%), 2011
  • Table 6: Respondents: Company Turnover (%), 2011
  • Table 7: Average Duration of Stay at Business Hotels: All Respondents (%), 2011
  • Table 8: Average Duration of Stay at Business Hotels by Travel Frequency (%), 2011
  • Table 9: Average Duration of Stay at Business Hotels by Occupational Group (%), 2011
  • Table 10: Average Duration of Stay at Business Hotels by Company Turnover (%), 2011
  • Table 11: Expenditure on Hotels (% Overall Travel Expenditure), 2011
  • Table 12: Expenditure on Hotels by Travel Frequency (% Overall Travel Expenditure), 2011
  • Table 13: Expenditure on Hotels by Company Turnover (% Overall Travel Expenditure), 2011
  • Table 14: Expenditure on Hotels by Industry Type (% Overall Travel Expenditure), 2011
  • Table 15: Change in Expenditure on Hotel Accommodation: All Respondents (%), 2011-2012
  • Table 16: Change in Expenditure on Hotel Accommodation by Travel Frequency (%), 2011-2012
  • Table 17: Change in Expenditure on Hotel Accommodation by Company Turnover (%), 2011-2012
  • Table 18: Expected Hotel Types: All Respondents (%), 2012
  • Table 19: Expected Hotel Types by Travel Frequency (%), 2012
  • Table 20: Expected Hotel Types by Gender (%), 2012
  • Table 21: Expected Hotel Types by Age (%), 2012
  • Table 22: Expected Hotel Types by Company Turnover (%), 2012
  • Table 23: Finest Hotel Destinations: All Respondents (%), 2012
  • Table 24: Finest Hotel Destinations by Travel Frequency (%), 2012
  • Table 25: Finest Hotel Destinations by Company Turnover (%)
  • Table 26: Preferred Methods of Hotel Selection: All Respondents (%), 2011-2012
  • Table 27: Preferred Methods of Hotel Selection by Travel Frequency (%), 2011-2012
  • Table 28: Preferred Methods of Hotel Selection by Age (%), 2011-2012
  • Table 29: Preferred Methods of Hotel Selection by Company Turnover (%), 2011-2012
  • Table 30: Key Channels for Research: All Respondents (%), 2011-2012
  • Table 31: Key Channels for Research by Travel Frequency (%), 2011-2012
  • Table 32: Key Channels for Research by Age (%)
  • Table 33: Key Channels for Research by Company Turnover (%)
  • Table 34: Total Global Hotel Industry Business Traveler's Survey Respondents by Industry Type (%)
  • Table 35: Respondents: Travel Frequency in 2011(%)
  • Table 36: Respondents: Gender (%), 2011
  • Table 37: Respondents: Age (%), 2011
  • Table 38: Respondents: Occupational Group (%), 2011
  • Table 39: Respondents: Company Turnover (%), 2011
  • Table 40: Key Drivers of Repeat Visits: All Respondents (%), 2011-2012
  • Table 41: Key Drivers of Frequent Visits by Travel Frequency (%), 2011-2012
  • Table 42: Key Drivers of Frequent Visits by Age (%), 2011-2012
  • Table 43: Key Drivers of Frequent Visits by Company Turnover (%), 2011-2012
  • Table 44: Popularity of Promotional Offers: All Respondents (%), 2011-2012
  • Table 45: Popularity of Promotional Offers by Travel Frequency (%), 2011-2012
  • Table 46: Popularity of Promotional Offers by Age (%), 2011-2012
  • Table 47: Popularity of Promotional Offers by Company Turnover (%), 2011-2012
  • Table 48: Top Hotels of the World (Respondent Mentions), 2011-2012

List of Figures

  • Figure 1: Average Duration of Stay at Business Hotels: All Respondents (%), 2011
  • Figure 2: Average Duration of Stay at Business Hotels by Travel Frequency (%), 2011
  • Figure 3: Average Duration of Stay at Business Hotels by Occupational Group (%), 2011
  • Figure 4: Average Duration of Stay at Business Hotels by Company Turnover (%), 2011
  • Figure 5: Expenditure on Hotels (% Overall Travel Expenditure), 2011
  • Figure 6: Expenditure on Hotels by Travel Frequency (% Overall Travel Expenditure), 2011
  • Figure 7: Expenditure on Hotels by Company Turnover (% Overall Travel Expenditure), 2011
  • Figure 8: Expenditure on Hotels by Industry Type (% Overall Travel Expenditure), 2011
  • Figure 9: Change in Expenditure on Hotel Accommodation: All Respondents (%), 2011-2012
  • Figure 10: Change in Expenditure on Hotel Accommodation by Travel Frequency (%), 2011-2012
  • Figure 11: Change in Expenditure on Hotel Accommodation by Company Turnover (%), 2011-2012
  • Figure 12: Expected Hotel Types: All Respondents (%), 2012
  • Figure 13: Expected Hotel Types by Travel Frequency (%), 2012
  • Figure 14: Popular Hotel Types by Gender (%), 2012
  • Figure 15: Expected Hotel Types by Age (%), 2012
  • Figure 16: Expected Hotel Types by Company Turnover (%), 2012
  • Figure 17: Finest Hotel Destinations: All Respondents (%), 2012
  • Figure 18: Finest Hotel Destinations by Travel Frequency (%), 2012
  • Figure 19: Finest Hotel Destinations by Company Turnover (%)
  • Figure 20: Preferred Methods of Hotel Selection: All Respondents (%), 2011-2012
  • Figure 21: Preferred Methods of Hotel Selection by Travel Frequency (%), 2011-2012
  • Figure 22: Preferred Methods of Hotel Selection by Age (%), 2011-2012
  • Figure 23: Preferred Methods of Hotel Selection by Company Turnover (%), 2011-2012
  • Figure 24: Key Channels for Research: All Respondents (%), 2011-2012
  • Figure 25: Key Channels for Research by Travel Frequency (%)
  • Figure 26: Key Channels for Research by Company Turnover (%)
  • Figure 27: Key Drivers of Repeat Visits: All Respondents (%), 2011-2012
  • Figure 28: Popularity of Promotional Offers: All Respondents (%), 2011-2012
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