The report is based on primary survey research of more than 2,000 industry professionals who travelled at least once over a three month period. The research was conducted by WMI using its premium consumer panels.
This report provides the reader with a definitive analysis of the outlook for the business travel sector and explores how opportunities and demand are set to change in 2012.
This report evaluates the importance of green certifications, customer expectations towards key sustainability facilities, and other social responsibility initiatives.
Summary
Business Traveler Expectations of Green Initiatives in Hotels in 2012: Survey Brief' is the result of an extensive multi-industry survey drawn from WMI's exclusive panel of global business travelers. This report examines green initiatives and socially responsible measures that appeal to business travelers. Survey results have been presented and analyzed based on travel frequency, age, gender and company turnover.
Scope
The report features the opinions of hotel industry consumer respondents related to the following:
Importance of green certifications and key sustainable facilities
Critical social responsibility initiatives
Reasons To Buy
Explore business traveler affinity towards green certifications and sustainability initiatives and successfully implement them into hotel operations.
Table of Contents
Table of Contents
1 Introduction
1.1 What Is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Expectations of Green Initiatives
2.1 Importance of Green Certifications
2.1.1 Importance of green certified hotels - analysis by travel frequency
2.1.2 Importance of green certified hotels - analysis by turnover
2.2 Customer Expectations of Key Sustainable Facilities
2.2.1 Customer expectations of sustainable hotel facilities - analysis by travel frequency
2.2.2 Customer expectations of sustainable hotel facilities - analysis by company turnover
2.3 Critical Social Responsibility Initiatives
2.3.1 Critical social responsibility initiatives - analysis by travel frequency
2.3.2 Critical social responsibility initiatives - analysis by company turnover
2.3.3 Critical social responsibility initiatives - analysis by industry type
3 Appendix
3.1 Methodology
3.2 Contact Us
3.3 About World Market Intelligence
3.4 Disclaimer
List of Tables
Table 1: Total Global Hotel Industry Business Traveler's Survey Respondents by Industry Type (%)
Table 2: Respondents: Travel Frequency in 2011(%)
Table 3: Respondents: Gender (%), 2011
Table 4: Respondents: Age (%), 2011
Table 5: Respondents: Occupational Group (%), 2011
Table 6: Respondents: Company Turnover (%), 2011
Table 7: Importance of Green Certified Hotels: All Respondents (%), 2011-2012
Table 8: Importance of Green Certified Hotel by Travel Frequency (%), 2011-2012
Table 9: Importance of Green Certified Hotel by Company Turnover (%), 2011-2012
Table 10: Customer Expectations of Sustainable Hotel Facilities: All Respondents (%), 2012
Table 11: Customer Expectations of Sustainable Hotel Facilities by Travel Frequency (%), 2012
Table 12: Customer Expectations of Sustainable Hotel Facilities by Company Turnover (%), 2012
Table 13: Critical Social Responsibility Initiatives: All Respondents (%), 2012
Table 14: Critical Social Responsibility Initiatives by Travel Frequency (%), 2012
Table 15: Critical Social Responsibility Initiatives by Company Turnover (%), 2012
Table 16: Critical Social Responsibility Initiatives by Industry Type (%), 2012
List of Figures
Figure 1: Importance of Green Certified Hotels: All Respondents (%), 2011-2012
Figure 2: Importance of Green Certified Hotel by Travel Frequency (%), 2011-2012
Figure 3: Importance of Green Certified Hotel by Company Turnover (%), 2011-2012
Figure 4: Customer Expectations of Sustainable Hotel Facilities: All Respondents (%), 2012
Figure 5: Customer Expectations of Sustainable Hotel Facilities by Travel Frequency (%), 2012
Figure 6: Customer Expectations of Sustainable Hotel Facilities by Company Turnover (%), 2012
Figure 7: Critical Social Responsibility Initiatives: All Respondents (%), 2012
Figure 8: Critical Social Responsibility Initiatives by Travel Frequency (%), 2012
Figure 9: Critical Social Responsibility Initiatives by Company Turnover (%), 2012
Business Traveler Expectations of Green Initiatives in Hotels in 2012: Survey Brief published by World Market Intelligence, Inc. in April 18, 2012. This report consists of Pages: 29 and the price starts from US $ 700.
