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Market Research Report

Photovoltaic Market Trends

Published by Yole Developpement
Published Product code 128355
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This publication has been discontinued on May 12, 2011.

Introduction

Abstract

DESCRIPTION

MARKET TRENDS

The exciting improvements in photovoltaic cell efficiencies tend to get most of the attention from manufacturing companies but the rest of the maturing solar infrastructure plays an equally important part in getting efficiencies up and costs down to create a sustainable market.

In its “PV Market trends” report, Yolé Developpement looks at the trends towards more sophisticated business strategies in order to maintain profit margins despite the highly competitive climate.

Government incentives, particularly Europe' s feed-in tariffs, have been impressively successful in creating the $ 30 billion global solar market. But now that they' ve created a viable industry, policy makers are moving to redesign their next generation of incentives to better adjust to real market costs.

While subsidies are decreasing, the players have to reorganize them selves to remain cost competitive and on the verge of the latest PV technology.

Cell/Module Production - Thin films

  • In the USA, many start ups were raising funds at the time of the crisis. Some of them are succeeding and are continuing their ramp up. However, the largest part is now having big problems to survive.
  • Asia is continuing to push thin films and raise its capacity market shares.
  • South Korean flat panel display manufacturers are also investigating the PV industry. Yole expects their entrance in the following years with large capacities.

    KEY FEATURES OF THE STUDY

    The objectives of the report are:

    • To provide market trends on module prices, production and installation forecasts with a breakdown by PV technology.
    • To provide key business insights about future winning strategies and challenges.
    • To provide a deep understanding of current and future manufacturing strategies to happen in the PV industry over the coming years: integrated device manufacturers, fables companies, etc.
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