1. Mercado Libre is the leading B2C E-Commerce Player in Brazil
The new Brazil B2C E-Commerce Report 2012 by Hamburg-based secondary market
research company yStats.com informs about recent trends and revenue figures in
B2C E-Commerce in Brazil. Besides the share of B2C E-Commerce on total retail
sales and successful product categories, the report covers Internet user and
online shopper statistics as well as leading players.
First it should be noted that Brazil generates by far the highest B2C
E-Commerce revenues in all of Latin America. Online revenues are expected to
grow further in Brazil; however, forecasts predict less strong growth than in
previous years.
Popularity of Group Shopping is soaring in Brazil
More than one third of all Internet users in Brazil conduct online purchases.
However, the number of online shoppers is growing slower than in previous
years. Overall, more than half of all online shoppers in Brazil made at least
one purchase in 2012. household articles and information technology and
household appliances were the most frequently purchased product categories,
followed by "books and magazines". In 2011, group shopping was especially
popular among online shoppers in Brazil. Almost half of them conducted
purchases on group shopping websites, and more than three quarters of them
planned to repeat this.
Internet Users spend the longest Time on Mass Merchant Websites
In December 2011, the leading online retailer in Brazil in terms of the time
Internet users spent on its website was mass merchant Mercado Libre, followed
by Lojas Americanas and Magazine Luiza, both of which are also mass merchants.
For Mercado Libre, Brazil is the most important Latin American market, given
that the country generates almost as much revenues as all the other countries
of the region combined. Magazine Luiza was able to increase its online
revenues between the third quarter of 2011 and the third quarter of 2012 by
more than 25%. Amazon is seeking to enter the developing Brazilian B2C
E-Commerce market as well and is looking to acquire the B2C E-Commerce
platform of Brazilian book store chain and publisher Saraiva. Although Saraiva
itself denied this, the Brazilian market is attractive for Amazon. In
December, the company has launched a Brazilian online shop for the Kindle
e-Reader. German OTTO-Group is also active in Brazil. With Brazilian
mail-order company Posthaus, the joint venture DBR was founded in 2012.
Furthermore, subsidiary Bonprix is active in Brazil with its own online shop.
According to yStats.com"s Brazil B2C E-Commerce Report 2012, online retail in
Brazil is expected to see decreasing growth rates in the coming years. Among
the leading product categories are household articles and information
technology, whereas Mercado Libre is the leading player on the market.
2. KEY FINDINGS
Online clothing purchases and group shopping represented major trends in
the Brazilian B2C E-Commerce market in 2011.
B2C E-Commerce sales in Brazil are projected to increase by lower growth
rates between 2011 and 2015 than in previous years.
The most purchased online product categories in Brazil in April 2012 were
"Household Articles and Information Technology", "Household Appliances", and
"Books and Magazines".
The share of online shoppers on Internet users in Brazil is expected to
continue to increase, despite slowing growth rates in the number of online
shoppers.
In December 2011, Mercado Libre was the most engaging website in the
Brazilian B2C E-Commerce market, followed by Lojas Americanas and Magazine
Luiza.
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4. About yStats.com
yStats.com has been committed to research up-to-date, objective and
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industries since 2005. Headquartered in Hamburg, Germany, the firm has a
strong international focus and is specialized in secondary market research. In
addition to offering reports on markets and competitors, yStats.com also
carries out client-specific research. Clients include leading global
enterprises from various industries including B2C E-Commerce, electronic
payment systems, mail order and direct marketing, logistics, as well as
banking and consulting.
Table of Contents
Table of Contents
1. Management Summary
2. Trends
B2C E-Commerce Trends in Brazil, 2012
B2C E-Commerce Trends in Brazil, 2011/2012
Cross-Border international Online Shopping Trends in Brazil, 2011/2012
Internet Usage and B2C E-Commerce Trends among Seniors in Brazil, 2011/2012
B2C E-Commerce Trends on Valentine"s Day and Mother"s Day in Brazil, 2012
Breakdown of B2C E-Commerce Sales in Latin America, by Country, including
Brazil, in %, 2011
Breakdown of Online Shopping Frequency in Brazil, in % of Online Shoppers,
April 2012
Time spent between Online Research and Online Purchase in Brazil, by Time
Range and Product Category, in % of Online Shoppers, March 2012
Main Reasons in Brazil not to shop Online, by Product Category, incl.
Shipping in % of Internet Users, July 2012
Preferred Payment Methods in Brazil, in % of Online Shoppers, 12 Months to
May 2012
B2C E-Commerce Delivery Trends in Brazil, 2011/2012
M-Commerce Trends in Brazil, 2011/2012 and Share of Consumers using Mobile
Phones in Purchasing Process, in %, 2011
Mobile Payment Market Trends in Brazil, 2012
3. Sales
B2C E-Commerce Sales in Latin America, by Country, including Brazil, in
USD million, 2005-2011
B2C E-Commerce Sales in Brazil, in USD billion, 2010-2015f
B2C E-Commerce Sales in Brazil, in BRL billion, 2010-2013f
B2C E-Commerce Sales in Brazil, in BRL billion, H1 2011 & H1 2012
Online Travel Sales in Brazil, compared to the other BRIC Countries, in
USD billion, 2010-2016f
4. Shares
Share of B2C E-Commerce on total Retail Sales in Brazil, in %, 2011 & 2016f
Share of M-Commerce on total E-Commerce Sales in Brazil, in %, H1 2012 &
2013f
5. Products
Purchased Online Product Categories in Brazil, in % of Online Shoppers,
April 2012
Purchased Online Product Categories in Brazil, by Gender, in % of Online
Shoppers, April 2012
Purchased Mobile Product Categories in Brazil, in % of Mobile Shoppers,
May-June 2012
6. Users / Shoppers
Internet Users in Brazil, compared to other BRIC Countries, in millions
and in % Change, July 2011 & July 2012
Breakdown of Internet Users in Brazil, by Age Group, in %, January 2012
Mobile Internet Users in Brazil, in millions and in % of Population,
2010-2016f
Online Shoppers in Brazil, in millions and in % of Internet Users,
2010-2015f
Online Shopper Penetration in Brazil, by Age Group, in % of Internet
Users, April 2012
Breakdown of unique Visitors to Retail Category Websites in Brazil, by Age
Group, in %, December 2011
Breakdown of unique Visitors to Retail Category Websites in Brazil, by
Region, in %, December 2011
7. Players
Leading B2C E-Commerce Players in Brazil, 1-10, 2012
Leading B2C E-Commerce Players in Brazil, 11-20, 2012
Most engaging B2C E-Commerce Sites in Brazil, compared to total Retail, in
Average Minutes, Average Pages and Average Visits per Visitor, December 2011
Mercado Libre: Profile
Mercado Libre: Net Revenues and Year-on-Year Revenue Growth, in USD
million and in %, Q3 2011-Q3 2012
Mercado Libre: Key Performance Metrics in Latin America, in USD, Persons,
Items and %, Q3 2011 & Q3 2012
Lojas Americanas: Profile
Magazine Luiza: Profile
News about Amazon in Brazil, 2012
News about Otto Group in Brazil, 2012
Top Travel Domains/Websites in Brazil, by Unique Visitors, in thousands,
July 2012
Brazil B2C E-Commerce Report 2012 published by yStats.com GmbH & Co. KG in December 13, 2012. This report consists of 56 Pages and the price starts from US $ 1900.
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