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Brazil B2C E-Commerce Market 2014

yStats.com forecasts online retail sales in Brazil to top EUR 20 billion in 2018

Hamburg-based market research organization yStats.com has released another report in the series about emerging B2C E-Commerce markets worldwide. “Brazil B2C E-Commerce Market 2014” reports on the potential of the largest online retail market in Latin America. According to yStats.com's own forecast, B2C E-Commerce sales of goods in Brazil will top EUR 20 billion by 2018. Among the important characteristics of this booming online retail market is the high share of the clothing segment, the influence of social media and the importance shoppers give to a free delivery option.

Brazil is eleventh largest B2C E-Commerce market worldwide and one of the fastest growing. In Latin America, Brazil is an unquestioned leader in terms of online market size, though it ranks behind Argentina and Mexico by forecasted growth pace. Brazil stands out among other major online retail markets worldwide in terms of popularity of department stores in online shopping, a high share of clothing segment and high penetration of luxury buyers who shop high-end items exclusively from the Internet.

Driven by increasing online shopper penetration and spending, online retail sales in this country, excluding travel, are forecasted to top EUR 20 billion in the next four years. The share of M-Commerce sales on total online retail in Brazil continues to grow, boosted by surging mobile Internet penetration. Large online retailers report a revenue share of close to 20% generated through mobile devices in 2014.

Around a third of Internet users in Brazil shopped online last year. An important characteristic of online buyers in the country is the influence of social media, especially among young adults. Furthermore, online shoppers in Brazil are used to free delivery and an installment payment option, which creates significant challenges for online merchants who wish to stay competitive but also profitable.

The competition on the online retail market in Brazil intensified in 2014, as two major players raised additional capital. Nova Pontocom, a company operating several online retail sites in Brazil, was reorganized together with France-based Cdiscount into Cnova NV which raised almost USD 190 million through initial public offering, while a major online retailer of sporting goods, Netshoes, received USD 170 million from several investors. The market leader among online retailers, however, remains B2W Digital with its brands Americanas, Submarino and Shoptime. Furthermore, Latin America's E-Commerce giant, MercadoLibre, which operates online marketplaces, generates half of its large revenues in Brazil, and is thus another important player on the booming Brazilian E-Commerce market.

Questions Answered in This Report

  • What is the size of the B2C E-Commerce market in Brazil and how fast will it grow?
  • What are the most important trends on the online retail market in Brazil?
  • Which product categories have the lead in B2C E-Commerce in Brazil?
  • Who are the main players on the online retail market in Brazil?

Table of Contents

1. Management Summary

2. International Comparisons

  • Brazil: B2C E-Commerce Overview and International Comparisons, 2014
  • Global: Top 15 Countries by B2C E-Commerce Sales Excl. Travel, in USD billion, incl. Brazil, Ranked by 2014f, 2012 - 2017f
  • Global: Top 10 Countries by B2C E-Commerce Sales Growth incl. Travel, incl. Brazil, in %, 2013
  • Global: Share of Consumers Shopping Online Weekly and Monthly, in %, by Selected Countries and Territories, incl. Brazil, 2013
  • Global: Share of Pure Online Shoppers on Total Luxury Consumers, in %, by Selected Countries, 2013
  • Global: Leading Online Activities, in % of Internet Users who Use the Internet at Least Once a Week, by Selected Countries, incl. Brazil, July 2014
  • Global: Online Shopping Destinations, in % of Internet Users Who Use the Internet at Least Once, by Selected Countries, incl. Brazil, July 2014
  • Global: Product Purchased Online, in % of Online Shoppers, by Selected Countries, incl. Brazil, July 2014
  • BRIC: B2C E-Commerce Sales, by BRIC Countries, incl. Brazil, in USD billion, 2013
  • BRIC: Annual Spending per Online Shopper, by BRIC Countries, Incl. Brazil, in USD, 2013
  • BRIC: Internet User Penetration, in % of Individuals, by BRIC Countries, incl. Brazil, 2013
  • Latin America: B2C E-Commerce Sales, in USD billion, by Argentina, Brazil and Mexico, 2014f
  • Latin America: Breakdown of B2C E-Commerce Sales, by Argentina, Brazil, Mexico and Others, in %, 2014f
  • Latin America: B2C E-Commerce Sales Growth, by Country, incl. Argentina, Brazil and Mexico, in %, 2013 - 2018f
  • Latin America: Growth Forecast of B2C E-Commerce Sales Excl. Travel, by Country, incl. Brazil, in % CAGR, 2013-2018
  • Latin America: B2C E-Commerce Sales, by Brazil, Argentina and Mexico, in USD billion, 2013 & 2018f
  • Latin America: Number of Online Shoppers, by Brazil, Argentina and Mexico, in millions, 2013 & 2018f
  • Latin America: Online Shopper Penetration on Banked and Unbanked Population with Internet Access, in %, and Banking Penetration on Total Adult Population, in %, 2013
  • Latin America: Number of Online Shoppers, by Country, incl. Brazil, in millions and in % of Internet Users, 2013 - 2018f
  • Latin America: Internet User Penetration, in % of Population, by Country, incl. Brazil, 2013
  • Latin America: Devices Owned, in % of Surveyed Consumers, by Argentina, Brazil and Mexico, March 2014
  • Latin America: Activities Carried Out on Smartphones at Least Weekly, incl. Purchase, in % of Smartphone Users, by Argentina, Brazil and Mexico, March 2014
  • Latin America: Breakdown of the Last Online Purchase, by Device Used, in % of Online Shoppers, by Argentina, Brazil and Mexico, March 2014
  • Latin America: Breakdown of the Last Online Purchase, by Type of Merchant Purchased From, in % of Online Shoppers, by Argentina, Brazil and Mexico, March 2014
  • Brazil: Average Conversion Rate, Compared to the USA, in %, 2014e
  • Brazil: Average Product Return Rate, Compared to the USA, in %, 2014e

3. Mobile E-Commerce Trends

  • Mobile Internet Penetration, in % of Mobile Phone Users, 2010 - 2013
  • Share of Mobile Device Owners Who Shopped on Mobile Devices at Least Once, in %, June 2013 & June 2014
  • Share of M-Commerce Sales on Total B2C E-Commerce Sales, in %, June 2013, December 2013, June 2014
  • Share of M-Commerce Made via Smartphones on Total B2C E-Commerce Sales, by Category of Online Retailer, in %, July 2014
  • Devices Used for Online Shopping, in % of Mobile Device Owners, June 2014
  • Way Used to Shop on Mobile Devices, in % of Mobile Device Owners, June 2014
  • Breakdown of M-Commerce Transactions, by Product Categories, in %, H1 2014
  • Product and Services to Buy in M-Commerce, by Category, in % of Mobile Device Owners, June 2014
  • Reasons for not Shopping on Mobile, in % of Smartphone and/or Tablet Owners, June 2014
  • Security Features that Make Users Feel Safer when Shopping on Mobile, in % of Smartphone and/or Tablet Owners, June 2014

4.Cross-Border B2C E-Commerce Trends

  • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
  • Most Popular Product Categories in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014

5.Regulatory Trends

  • B2C E-Commerce Regulatory Trends, 2014

6. Sales & Shares

  • B2C E-Commerce Sales, in BRL billion, 2009-2013
  • B2C E-Commerce Sales, in BRL billion, H1 2013 & H1 2014
  • B2C E-Commerce Sales Forecast, in USD billion, 2013 - 2018f
  • B2C E-Commerce Sales Forecast, by Comparative Estimates, in USD billion, Ranked by CAGR, 2013 - 2018f
  • Share of B2C E-Commerce on Total Retail, in %, 2014e & 2018f

7. Users & Shoppers

  • Overview of Online Shoppers, 2014
  • Internet Penetration, in % of Individuals, 2010 - 2013
  • Online Shopper Penetration, in % of Internet Users, 2010 - 2013
  • Number of Online Shoppers Who Ever Purchased Online, in millions, 2009 - 2013
  • Number of Online Shoppers Who Purchased Within the Calendar Year, in millions, 2013 - 2018f
  • Online Shopper Penetration, by Gender, in % of Internet Users in Each Group, 2013
  • Online Shopper Penetration, by Income Group and Age Group, in % of Internet Users in Each Group, 2013
  • Reasons not to Shop Online, in % of Internet Users Who Do Not Shop Online, 2013

8. Products

  • Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013
  • B2C E-Commerce Sales of Clothing and Shoes, in USD billion, 2013, 2014 & 2019f
  • Preferred Shopping Channels, incl. Online and Mobile, by Product Category, in % of Consumers, 2013
  • Product and Services Purchased Online, in % of Online Shoppers, 2013
  • Product and Services Purchased Online, in % of Online Shoppers, by Gender, 2013

9. Delivery

  • Major Challenges Facing Online Retailers, incl. Fulfillment Costs, in % of Online Retailers, September 2014
  • Most Important Delivery Options, in % of Online Shoppers, 2013
  • Most Important Return Options, in % of Online Shoppers, 2013
  • Most Important Factors that Influence Online Purchase Decision, incl. Delivery Options, 2014
  • Breakdown of Online Shops, by Shop Which Offer Free Delivery and Shops Which do Not Offer Free Delivery, December 2012, March 2013, June 2013, September 2013, December 2013
  • B2C E-Commerce Delivery Methods Offered On Top 5 B2C E-Commerce Websites by Number of Unique Visitors in December 2012, April 2014

10. Payment Methods

  • Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2012 & 2013
  • Payment Methods Used in B2C E-Commerce, by Income and Age Goups, in % of Online Shoppers in Each Group, 2013
  • Payment Methods Used in B2C E-Commerce, by Gender, in % of Online Shoppers, 2013
  • Breakdown of Most Used Payment Methods in B2C E-Commerce, in % Online Shoppers Who Own a Credit Card, 2013

11. Players

  • B2C E-Commerce Players Overview, 2014
  • Top 5 B2C E-Commerce Players, incl. Year-on-Year Change in Online Revenues, 2013
  • Most Visited E-Commerce Websites, by Number of Unique Visitors, in millions, April 2014
  • B2W Digital: Company Profile
  • Nova Pontocom (Cnova): Company Profile
  • NetShoes: Company Profile
  • MercadoLibre: Company Profile
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