1.) South Africa and Nigeria with highest Online Shopping Potential in Africa
The new "Africa Internet & B2C E-Commerce Report 2012" by Hamburg-based
secondary market research firm yStats.com takes a close look at Internet use
and B2C E-Commerce development on the African continent. In addition to
presenting data on Internet and B2C E-Commerce for the entire continent, facts
and figures about 15 individual countries of the African continent are
compiled.
With more than 40 million users, Nigeria was the African nation with the
highest number of Internet users in December 2011, followed by Egypt and
Morocco. Meanwhile, Internet penetration was the highest in Morocco with
almost 50%. South Africa on the other hand, was the country with the most
successful B2C E-Commerce platforms. In 2011, various factors still curbed
online retail on the entire continent, such as the low Internet penetration
and the focus on cash transactions and personal relationships. Recently,
however, mobile payment methods have become increasingly popular, promoting
B2C E-Commerce growth in 2012.
Growing B2C E-Commerce revenue in the most important African markets In South
Africa, the share of online shoppers on the total number of Internet users has
continued to grow slowly between 2009 and 2011. In 2011, a clear majority
cited lower prices as a decisive factor for making purchases online. Kenya was
the fastest growing Internet market in Africa in 2011, due to low mobile phone
charges and increasing broadband capacity. The number of Internet users and
their share on the entire population continuously grew between 2010 and 2011
by a low double digit percentage figure. At the same time, the number of
Internet connections and B2C E-Commerce revenue in Morocco grew between 2010
and 2011 by almost three quarters. Due to improved Internet access and a
growing number of online shops, the number of credit cards also increased in
2011. Furthermore, according to forecasts at least one third of the population
in Nigeria is expected to have direct Internet access by 2013. Although large
online retailers such as Amazon, eBay and South African online shop Kalahari
sell their products there, there are still limitations when it comes to
shipping and payment options.
Great potential in other African markets In February 2012, almost one quarter
of all Internet users in Egypt shopped online or used the Internet to pay
their bills. Meanwhile, Algeria with its lower Internet user rate saw only
little online retail in early 2012, because cash transactions were still
predominant there, while other payment options were hardly available. The
increasing number of Internet users in Uganda is expected to spur the use of
services such as online shopping and online banking in 2012. In Ghana, B2C
E-Commerce was curbed by the low Internet penetration rate and a lack of
suitable shipping and payment options. According to the "Africa Internet & B2C
E-Commerce Report 2012" by yStats.com, in 2011, especially in Libya people
were afraid of B2C E-Commerce related scams. Meanwhile, more than half of all
Internet users in Namibia accessed the Internet via mobile phone, much like in
Tanzania. Conclusively, it can be stated Africa is making slow but steady
progress in terms of Internet usage and B2C E-Commerce.
2.) KEY FINDINGS
With more than 40 million users, Nigeria was the African nation with the
highest number of Internet users in December 2011, followed by Egypt and
Morocco.
In South Africa, the share of online shoppers on Internet users has
continued to grow strongly until 2011. Lower prices were a decisive factor for
the B2C E-Commerce development.
Kenya showed strong growth potential, as it was the fastest growing
Internet market in Africa in 2011, due to low mobile phone charges and
increasing broadband capacity.
In Morocco, the number of Internet connections as well as B2C E-Commerce
revenues grew strongly between 2010 and 2011.
In Nigeria, at least one third of the population is expected to have
direct Internet access by 2013.
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Table of Contents
Table of Contents
1. Management Summary
2. Africa: Regional
Global and African GDP, in USD billion and African Share of Global GDP, in
%, 2012f-2030f
GDP Growth Rates in Africa and other major Regions and Economies of the
World, in %, 2011-2013f
Real GDP Growth and real per Capita GDP Growth, by Region, in %, 2009-2011
Top 5 Global Countries and Top 10 African Countries regarding Gross
Domestic Product (GDP), by global Rank, in USD million, 2010
Top 10 Countries regarding per Capita GDP, in USD thousand, 2011
Top 5 Global Countries and Top 10 African Countries regarding Gross
National Income (GNI), by global Rank, in USD million, 2010
Top 5 Global Countries and Top 5 African Countries regarding Household
final Consumption Expenditure, by global Rank, in current USD billion and
annual Growth, in %, 2010
Economic Trends, 2011/2012
Top Internet Countries, Rank 1-10, by million Users, December 2011
Top Internet Countries, Rank 11-20, by million Users, December 2011
Top Internet Countries, Rank 21-30, by thousand Users, December 2011
Top Internet Countries, Rank 31-40, by thousand Users, December 2011
Top Internet Countries, Rank 41-50, by thousand Users, December 2011
Top Internet Countries, Rank 51-56, by thousand Users, December 2011
Top Internet Countries, Rank 1-10, by Internet Penetration, in % of
Population, December 2011
Top Internet Countries, Rank 11-20, by Internet Penetration, in % of
Population, December 2011
Top Internet Countries, Rank 21-30, by Internet Penetration, in % of
Population, December 2011
Top Internet Countries, Rank 31-40, by Internet Penetration, in % of
Population, December 2011
Top Internet Countries, Rank 41-50, by Internet Penetration, in % of
Population, December 2011
Top Internet Countries, Rank 51-56, by Internet Penetration, in % of
Population, December 2011
Top Facebook Countries, Rank 1-10, by million Users, March 2012
Top Facebook Countries, Rank 11-20, by million Users, March 2012
Top 10 Internet Countries, by Average Download Speed, in Mbps, 2012
Top 10 Countries regarding Network Readiness, by Score (out of 7) and
Global Rank (out of 142), 2012
Top 5 Countries regarding ICT Development, by Global Rank, 2011
Internet Trends, 2010/2011 and International Internet Bandwidth*, in
Mbit/s, 2005 & 2010
Barriers to B2C E-Commerce, 2011
Mobile Payment Trends, 2012
Active Mobile Broadband Subscriptions, in millions and in % of
Inhabitants, 2007-2011f
News about B2C E-Commerce Players: ShopAfrica53, 2011
3. SADC: Regional
Households with Internet, in % of Households, 2010
Internet Users per 100 Inhabitants and Growth, in % 2008 & 2010
4. South Africa (Top Country)
Social Media Trends, 2011
Online Habits of Audience on Real Estate Websites, 2012 and Online
Activities of Real Estate Website Audience, in %, 2012
B2C E-Commerce Trends, 2010-2012
Spending on Online Shopping, by Gender, in %, 12 Months ending October 2011
Top Reasons regarding Choice of Online Retailer, in % Online Shoppers, 2011
Barriers to foreign Online Shopping, in % of Online Shoppers, 2011
Reasons for Internet Usage, 2011-Q1 2012 and Breakdown of Online Retail
into Air Tickets and Other Online Retail, in %, 2011
Mobile Retail Trends, 2012
Share of Mobile Phone Owners accessing the Internet using their Phone, in
%, 2011
Breakdown of Mobile Commerce via Mobile Phones, in % of Mobile Internet
Users, 2011
Mobile Banking Development, 2011/2012
B2C E-Commerce Delivery Trends, 2011/2012
Online Research Conduction prior to In-Store Purchase and Offline Research
Conduction prior to Online Purchase, by Gender, in % of Internet Users, 12
Months ending October 2011
Online Research Conduction prior to Online Purchase, by Gender, in % of
Internet Users, 12 Months ending October 2011
Online Shopping Security Concerns, in % of Internet Users, 2009-2011
Online Travel Market Trends, 2011
B2C E-Commerce Sales, in ZAR billion, 2009-2011
Breakdown of total Retail into Online Retail and physical Retail, in %,
2010 and Online Retail and Physical Retail Growth Rates, in %, 2010
Most popular Categories in the Holiday Shopping Season in South Africa, in
%, 2011
Online Shoppers, in % of Internet Users, 2009-2011
Internet Users having shopped Online, by Gender, in %, 12 Months ending
October 2011
Growing B2C E-Commerce Players, 2011/2012
Top 3 Online Shops, by Popularity, in %, 2011
Top 3 most popular Online Shops, Unique Visitors, in thousands, and
Audience Reach, in %, March 2012
News about B2C E-Commerce Players: Amazon Web Services, 2012
News about B2C E-Commerce Players: Bid-or-Buy, 2012
News about B2C E-Commerce Players: Kalahari, 2011/2012
News about B2C E-Commerce Players: Samsung, 2012
News about B2C E-Commerce Players: Takealot, 2011
News about B2C E-Commerce Players: Vaimo, 2012
Breakdown of Group-buying Websites, by Market Share, in %, 2011
5. Nigeria (Top Country)
Internet Trends, 2011-2015
Total Internet Access and Internet Access in urban and rural Areas, in %
of Population, 2011
Top 10 States by Internet Access, in % of Population, 2011
Media Access only and owned, by Media Type, including Internet, in % of
Population, 2011
Broadband Internet Connections, in % of Population, 2012 & 2015f
Internet Users that had ever shopped Online, in %, 2010
Number of Online Shops visited in a Month, in % of Internet Users, 2010
Frequency of Shopping online, in % of Internet Users, 2010
Breakdown of Online Payment Methods, in % of Internet Users, 2010
Buying and Shipping Options at selected foreign B2C E-Commerce Platforms
6. Morocco (Top Country)
Internet and B2C E-Commerce Trends, 2011 and Credit Cards in Morocco, in
millions, 2010 & 2011
Internet Subscribers, in millions, 2010 & 2011
Breakdown of Internet Access Types, in % of Internet Users, 2011
B2C E-Commerce Turnover, in MAD million, 2010 & 2011
Average B2C E-Commerce Transaction Amount, in MAD, H1 2010 & H1 2011
Types of Internet Activities by Popularity, in % of Internet Users, 2010
Mobile Broadband Subscriptions, in % of Population, 2008 & 2010
Number of Mobile Phone Subscribers, Internet Users and Internet
Subscribers, in millions, 2011
7. Algeria
B2C E-Commerce Trends, 2011/2012
8. Botswana
Online Payment Trends, 2012
9. Egypt
Internet and B2C E-Commerce Trends, 2011/2012
Internet Users, in millions and in Percentage of the Population, Jan.
2010, Dec. 2010 & Jan. 2011
B2C E-Commerce News about BKam, March 2012
10. Ethiopia
B2C E-Commerce News about soleRebels, July 2011
11. Ghana
Internet and B2C E-Commerce Trends, 2011
12. Ivory Coast
Market Penetration of Internet, Mobile and Fixed Telecommunications, in %,
2011
13. Kenya
Internet Trends, 2011
Internet Penetration, in million Users and in % of Population, Q4 2010-Q4
2011
Internet Access by Province, in % of Population, May/June 2010
Internet Access by Age Group, in %, May/June 2010
Frequency of Internet Activities, in % of Population, 6 Months to May/June
2010
Place of Internet Use, in % of Population with Internet Access, 12 Months
to May/June 2010
Types of Internet Activities by Popularity, in % of Population with
Internet Access, 6 Months to May/June 2010
Mobile Commerce Trends, 2011
14. Libya
Internet and B2C E-Commerce Trends, 2012
Concerns regarding B2C E-Commerce, in %, 2011
15. Namibia
Mobile Phone Internet Users and Social Network Users, in % of Internet
Users, 2011
Breakdown of Devices used during first Use of Internet, in % Internet
Users, 2011
16. Tanzania
Media Access at Home, by Media Type, including Internet, in % of
Population, 2010
Breakdown of Devices used to Access the Internet, in % Internet Users, 2012
Types of Internet Activities by Popularity, in % of Internet Users, 2010
Breakdown of Social Media Websites, in % of Social Media Users, 2012
17. Tunisia
Internet and B2C E-Commerce Trends, 2011/2012
18. Uganda
Internet and B2C E-Commerce Trends, 2012
Mobile Money Trends, 2012
19. Zimbabwe
Internet and B2C E-Commerce Trends, 2011 and Breakdown of Barriers to B2C
E-Commerce experienced by agricultural Food Companies, in %, 2011
Africa Internet & B2C E-Commerce Report 2012 published by yStats.com GmbH & Co. KG in May 24, 2012. This report consists of 140 Pages and the price starts from US $ 3100.
