Great Potential for B2C E-Commerce Markets in the Middle East
The new "Middle East Internet & B2C E-Commerce Report 2012" by Hamburg-based
secondary market research firm yStats.com provides a clear and comprehensive
analysis of the development of the online markets in the Middle East. In
addition to regional data, the report presents key figures related to Internet
use and B2C E-Commerce in 12 different nations - including Saudi Arabia,
Israel and the UAE. Additionally, information is given on more than 20 top
competitors including their company profiles.
In 2011, the highest number of Internet users in the Middle East was recorded
in Saudi Arabia, whereas Internet penetration was the highest in Qatar and the
United Arab Emirates. Online shopping boomed especially as a result of group
buying websites, with the most popular product categories being air tickets,
and household appliances and consumer electronics in the period between
December 2011 and February 2012. Lack of confidence in available payment
methods was one of the reasons why almost half of all Internet users refrained
from online purchases in 2011. Nonetheless, Souq.com, one of the leading
online shops headquartered in the UAE, recorded as many as two million unique
visitors worldwide in April 2012. Shopping portal Cobone.com performed
transactions of almost 500,000 EUR per month in its electronics portal up to
February 2012.
Strong growth of online segment in Saudi Arabia, Israel and the UAE
Overall, the number of Internet users in the nations of the Gulf Cooperation
Council (GCC: including Bahrain, Qatar, Kuwait, Oman, Saudi Arabia and the
UAE) increased between 2000 and 2010 annually by more than 30 percent.
According to forecasts, B2C E-Commerce revenue is expected to rise by more
than one third between 2010 and 2015. In Saudi Arabia, Internet penetration
and confidence and - as a result - B2C E-Commerce were predicted to grow
strongly in 2012. The most popular shopping website there was Amazon.com,
followed by Souq.com. In 2011, the share of male Internet users in Israel was
slightly higher than that of female users; the most popular activity among
this group was reading news, while less than 10 percent shopped online. In the
UAE, the number of Internet users strongly increased in early 2012 due to
improved connections and more and more purchases were made on regional
websites paid with credit cards.
Online upswing in Bahrain, Kuwait and Jordan
Between 2010 and 2011, B2C E-Commerce revenue increased by almost fifty per
cent in Bahrain and by almost two thirds in Kuwait. In 2011/12, B2C E-Commerce
boomed in Jordan too due to improved broadband access. In Qatar, air tickets,
followed by apps were especially popular in mobile commerce by the end of
2011, and in August 2011, more than one quarter of all Internet users in
Lebanon spent on average more than six hours daily surfing the Internet.
However, according to the "Middle East Internet & B2C E-Commerce Report 2012"
by yStats.com B2C E-Commerce in Oman was curbed as a result of slow Internet
connections; in early 2012, Internet was still slow and expensive in Yemen too
due to a state monopoly. More than one quarter of all Iraqis searched
information on the Internet in May 2011, while in August 2011, one third of
all Internet users in Syria spent on average one to two hours per day online.
Internet penetration rates and online retail vary across the nations of the
Middle East, with fast and improved Internet connections promoting the spread
of online retail throughout the region.
Key Findings
Covering 12 Middle Eastern countries
In 2011, the highest number of Internet users in the Middle East was
recorded in Saudi Arabia, whereas Internet penetration was the highest in
Qatar and the UAE.
In Saudi Arabia, Internet penetration and confidence and - as a result -
B2C E-Commerce were predicted to grow strongly in 2012.
In 2011, the share of male Internet users in Israel was slightly higher
than that of female users, and less than 10% shopped online.
In the UAE, the number of Internet users strongly increased in early 2012
due to improved connections and a better infrastructure.
Online shop Souq.com, group shopping site Cobone.com and online shop
Extrastores.com were among the leading B2C E-Commerce players in the Middle
East in April 2012.
Company and Product Information
About our Reports
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A list of advantages
Market reports by yStats.com inform top managers about recent market
trends and assist with strategic company decisions
yStats.com provides secondary market research: By using various sources of
information we ensure maximum objectivity for all obtained data. As a result
companies get a precise and unbiased impression of the market situation.
The analyses, statistical reports and forecasts are only based on reliable
sources including national and international statistical offices, industry and
trade associations, business reports, business and company databases,
journals, company registries and news portals.
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relevant information into English. This ensures that the content of the
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About yStats.com
yStats.com has been committed to research up-to-date, objective and
demand-based data on markets and
competitors from various industries since 2005.
Headquartered in Hamburg, Germany, the firm has a strong international
focus and is specialized in
secondary market research.
In addition to reports on markets and competitors, yStats.com also carries
out client-specific research.
Clients include leading global enterprises from various industries
including B2C E-Commerce, electronic
payment systems, mail order and direct marketing, logistics as well as
banking and consulting.
SAMPLE
Table of Contents
Table of Contents
1. MANAGEMENT SUMMARY
2. MIDDLE EAST: REGIONAL
Internet Usage Trends, 2011/2012
Internet Users by Country, in millions, 2007-2011f
Internet Penetration by Country, in % of Population, 2007-2011f
Facebook Users by Country, in millions, March 2012
Internet Access by Device, by Country, in % of Internet Users, August 2011
Place of Internet Access, by Country, in % of Internet Users, August 2011
Concerns about the Internet, by Country, in % of Internet Users, August
2011
Social Networking Website Usage, by Country and Social Networking Website,
in % of Internet Users, August 2011
Frequency of Internet Use for Researching Items to purchase, Deals/Special
Offers and Holidays, by Country, in % of Internet Users, August 2011
B2C E-Commerce Trends, 2011/2012
Breakdown of Internet Users shopping Online, in % of Internet Users, 2011
Online Shoppers in selected Countries, in % of Population, December
2011-February 2012
Most popular Online Shopping Categories, in %, December 2011-February 2012
Frequency of Online Shopping in the Categories Books, Airline Tickets and
Cinema Tickets, by Country, in % of Internet Users, August 2011
Frequency of Online Shopping for Items from Online Auction Sites, Other
Items (Clothes, Electronics) and Deals from Daily Deal Websites, by Country,
in % of Internet Users, August 2011
Barriers to Online Shopping, in % of Internet Users, 2011
Consumers with Mobile Phone Internet Access, by selected Countries, in %,
December 2011-February 2012
Most popular Mobile Shopping Categories, in %, December 2011-February 2012
3. GCC: REGIONAL
Internet Users, in millions, 2000 & 2010
B2C E-Commerce Spending, in USD billion, 2010 & 2015f
B2C E-Commerce Sales, total and by Country, in USD million, 2011f
Breakdown of B2C E-Commerce Spending by Country, in %, 2011f
Share of B2C E-Commerce Sales on total Retail Sales, GCC Average and by
Country, in %, 2010
4. SAUDI ARABIA (TOP COUNTRY)
Breakdown of Internet Users, by Gender, in %, June 2011
Breakdown of Internet Users, by Age Group, in %, June 2011
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
Internet Usage by Access Location, in % of Internet Users, June 2011
Reasons for Internet Usage, in % of Internet Users, June 2011
B2C E-Commerce Trends, 2010-2012
B2C E-Commerce Sales, in USD million, 2010 & 2011f
Product and Service Categories in Terms of Online Spending vs Offline
Spending, in %, December 2011/January 2012
B2C E-Commerce Websites, by Popularity, in %, December 2011/January 2012
Attitudes towards Online Shopping, in % of Online Shoppers, December
2011/January 2012
Reasons for choosing an Online Shop, in % of Online Shoppers, December
2011/January 2012
Online Shopping Research Conduction Methods, in %, December 2011/January
2012
Barriers to International Online Shopping, in %, December 2011/January 2012
Mobile Shopping Product Categories, in % of Mobile Shoppers, December
2011/January 2012
5. ISRAEL (TOP COUNTRY)
Breakdown of Internet Users by Gender, in %, 2011
Fixed Broadband Subscribers, by Access Technology, compared to the OECD
Average, in %, 2011
Breakdown of male and female Mobile Phone Internet Users, in % of male and
female Internet Users, 2011
Internet Activities, in % Internet Users, 2011
Social Networking, vs selected Countries, in % Internet Users, 2011
Average Hours spent on Social Networking Sites, vs top Countries, in
hours, October 2011
B2C E-Commerce Trends, 2012 and Share of B2C E-Commerce on total GDP, in
%, February 2012
Booking Methods for Travel Packages for short Trips and Holiday Trips,
including Online, in % of Travel Package Bookers, 12 Months leading up to July
2011
Booking Methods for Air Travel for short Trips and Holiday Trips,
including Online, in % of Air Travel Bookers, 12 Months leading up to July 2011
Booking Methods for Accommodation for short Trips and Holiday Trips,
including Online, in % of Accommodation Bookers, 12 Months leading up to July
2011
6. UAE (TOP COUNTRY)
Internet Trends, 2011/2012
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
B2C E-Commerce Trends, July 2011
B2C E-Commerce Sales, in USD billion, 2010 & 2011f
Online Shoppers, in % of Population, 2010 & 2011
Attitudes towards Online Shopping, in % of Online Shoppers, December
2011/January 2012
Reasons for choosing an Online Shop, in % of Online Shoppers, December
2011/January 2012
Barriers to International Online Shopping, in %, December 2011/January 2012
Online Shopping Research Conduction Methods, in %, December 2011/January
2012
Online Shopping Categories by Popularity, in %, December 2011/January 2012
Online Payment Methods, by Popularity, in % of Online Shoppers using
Credit and Debit Cards, July 2011
M-Commerce Trends, 2012 and Share of Mobile Phone Users that are
comfortable with transacting Purchases on their Mobile Phone, in %, April 2012
Mobile Shopping Product Categories, in % of Mobile Shoppers, December
2011/January 2012
7. BAHRAIN
Internet Subscribers, in thousands and Internet Penetration, in %,
2007-2011
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
B2C E-Commerce Sales, in USD million, 2010 & 2011f
8. IRAQ
Weekly Usage of New Media Sources for News and Information, by New Media
Source, in % of Population, May 2011
Top 10 Websites for News and Information, in %, May 2011
Breakdown of Mobile Phone Capability, including Browsing the Internet, in
% of Mobile Phone Owners, May 2011
9. JORDAN
Internet and B2C E-Commerce Trends, 2011/2012
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
B2C E-Commerce Spending, in USD million, 2010 & 2011
Online Shoppers, in % of Internet Users, 2010 & 2011
Social Media Usage, by Age Group, in %, March-May 2011
10. KUWAIT
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
B2C E-Commerce Sales, in USD million, 2010 & 2011f
11. LEBANON
Internet Trends, 2011/2012
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
12. OMAN
Internet Subscribers, in thousands, 2010 & 2011
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
Middle East Internet & B2C E-Commerce Report 2012 published by yStats.com GmbH & Co. KG in June 1, 2012. This report consists of 144 Pages and the price starts from US $ 3550.
