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Middle East B2C E-Commerce Market 2015

Online Retail Growth Expected in Middle East Markets

The UAE has led the growth of B2C E-Commerce in the Middle East in the past several years by several measures. Apart from being the largest online market in terms of sales, it also has the best infrastructure for B2C E-Commerce, with the highest mobile, smartphone, Internet and payment card penetration. With more consumers shopping online every year, the share of B2C E-Commerce on total retail sales of goods in the UAE is forecasted to triple between 2014 and 2019.

Saudi Arabia is the second largest B2C E-Commerce market in the region. M-Commerce has an especially high potential there, with more than two-thirds of online shoppers making their latest online purchase via smartphones according to a survey done last year.

Israel is another promising market. Price is an important factor in B2C E-Commerce in Israel, both in terms of attracting online shoppers and in competition among the merchants. With both Internet and online shopper penetration growing, Israel shows high potential for online retail growth.

In Qatar, the country with the third highest per capita GDP worldwide, less than 20% of Internet users made purchases online, despite the fact that the majority of residents already have Internet access. Consumer surveys indicate that better prices than in in-store retail could motivate consumers to shop online more.

Among other Middle Eastern countries, Bahrain stood out as the fastest growing B2C E-Commerce market. In Iran, the environment of online retail development has been improving over the recent years, with a number of E-Commerce start-ups emerging. Meanwhile, in Oman and Jordan, Internet penetration grew rapidly, but only a small percentage of Internet users have grasped the benefits of online shopping.

UAE-based online merchant Souq is one of the most prominent players on the B2C E-Commerce market in the Middle East. Souq is the unbeaten leader in its home country and has received over a hundred million USD of investment. International players, such as Amazon.com, eBay and Aliexpress are also among the most popular destinations for online shopping across the markets in the region.

Questions Answered in This Report

  • What is the current state and the prospects of B2C E-Commerce in the Middle East?
  • How do the countries rank in the region by various indicators relevant for B2C E-Commerce?
  • How does the infrastructure for online retail develop across various countries in this region?
  • What are the sizes of the E-Commerce markets across the region?
  • Who are the major E-Commerce players in the countries of the Middle East?

Covered Countries/Regions: Middle East, GCC, UAE, Saudi Arabia, Israel, Qatar, Bahrain, Kuwait, Oman, Iran, Jordan.

SAMPLES

Table of Contents

1. Management Summary

2. Regional

  • Breakdown of B2C E-Commerce Sales, by Regions, incl. Middle East and Africa, in %, 2013 & 2018f
  • Online Shopper Penetration, by Region, in % of Internet Users, incl. Middle East & Africa, 2013 - 2018f
  • Mobile Phone Users, in millions, and Penetration, in % of Population, by Countries in the Middle East and Africa, incl. Saudi Arabia and UAE, Ranked by Penetration in 2014, 2013 - 2018f
  • Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, by Countries in Middle East and Africa, incl. Saudi Arabia and UAE, Ranked by Penetration in 2014, 2013 - 2018f
  • E-Commerce Sales in MENA, in USD billion, 2013 & 2020
  • Breakdown of E-Commerce Sales in MENA, by B2C, B2B, G2B/C and Other, in % and in USD billion, 2020f
  • Devices Used to Access the Internet in MENA, in % of Internet Users, April 2014
  • Breakdown of Frequency of Shopping Online in MENA, by Selected Product Categories, in % of Internet Users, April 2014
  • Breakdown of E-Commerce Sales in GCC, by Countries, in % and in USD billion, 2020f
  • B2C E-Commerce Sales, in USD million, by GCC Countries, 2010 - 2014e
  • Share of Banked Internet Users Who Access the Internet to Shop Online, in %, 2012 & 2013
  • Share of Online Shoppers Who Prefer to Shop from Local Websites Compared to Foreign Websites, in %, 2013
  • Reasons for Not Shopping Online, in % of Consumers who Do Not Shop Online, by Middle East and Worldwide, 2013
  • Most Offered Payment Methods in B2C E-Commerce, in % of Online Shops, 2012 & 2013
  • Number of Internet Users, in millions, by Saudi Arabia, the UAE, Jordan and Lebanon, 2013
  • Internet User Penetration, in % of Individuals, by Selected Countries, 2013
  • Devices Used, in % of Surveyed Consumers, by Israel, Saudi Arabia and the UAE, March 2014
  • Breakdown of Place of the Last Purchase, incl. Online, in % of Internet Users, by Israel, Saudi Arabia and the UAE, March 2014
  • Share of Online Shoppers Paying with Cash on Delivery, in %, by Country, 2014e
  • Payment Card Penetration per 100 Inhabitants, by Bahrain, Kuwait, Oman, Saudi Arabia and the UAE, 2013

3. United Arab Emirates

  • B2C E-Commerce Overview and International Comparisons, February 2015
  • Share of Online Shoppers Buying or Browsing and Buying via Mobile Phones, in %, March 2014
  • Breakdown of the Last Online Purchase, by Device Used, in % of Online Shoppers, March 2014
  • Share of Cross-Border Online Shoppers, in % of Online Shoppers, November 2014
  • Product Categories Most Purchased from Online from Overseas Websites, in % of Cross-Border Online Shoppers, November 2014
  • M-Commerce Sales, in AED million, 2013 & 2014
  • E-Commerce Sales, in USD billion, 2013 & 2018f
  • Breakdown of E-Commerce Sales, by Airline Tickets and Other Categories, in % and in USD billion, 2013
  • B2C E-Commerce Sales, in USD billion, 2010, 2012 & 2014e
  • B2C E-Commerce Sales of Goods, in AED billion, 2012, 2013 & 2019f
  • Share of B2C E-Commerce on Total Retail Sales of Goods, in %, 2014 & 2019
  • Internet Penetration, in % of Individuals, 2010 - 2013
  • Number of Internet Subscriptions, in thousands, 2012 - 2014
  • Online Purchase Intention by Product Categories, in % of Online Shoppers, March 2014
  • Breakdown of Online Purchase Transactions, by Product Category, 2014e
  • Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 3 Months to February 2014
  • Overview of B2C E-Commerce Players, February 2015
  • Breakdown of B2C E-Commerce Players by Value Share, in %, 2014
  • Breakdown of Businesses by Main E-Commerce Sales Method, in %, 2013

4. Saudi Arabia

  • B2C E-Commerce Overview and International Comparisons, February 2015
  • Breakdown of the Last Online Purchase, by Device Used, in % of Online Shoppers, March 2014
  • Number of Mobile Broadband Subscriptions, in millions and in % of Population, 2010 - 2013 & Q2 2014
  • B2C E-Commerce Sales, in USD million, 2010, 2012 & 2014e
  • Share of B2C E-Commerce on Total Retail Sales, in %, 2013
  • Number of Internet Users, in millions and in % of Population, 2010 - 2013 & Q2 2014
  • Internet Penetration, in % of Individuals, 2010 - 2013
  • Online Shopper Penetration on Adult Internet Users, in %, 2013
  • Breakdown of Online Purchase Transactions, by Product Category, 2014e
  • Overview of B2C E-Commerce Players, February 2015
  • Breakdown of the Last Online Purchase, by Website Type, in % of Online Shoppers, March 2014

5. Israel

  • B2C E-Commerce Overview and International Comparisons, February 2015
  • Share of Cross-Border Online Shoppers, in % of Online Shoppers, November 2014
  • Breakdown of the Last Online Purchase, by Device Used, in % of Online Shoppers, March 2014
  • E-Commerce Sales, in ILS billion, 2013, 2014e & 2016f
  • Internet Penetration, in % of Individuals, 2010 - 2013
  • Activities Carried Out Online, incl. Online Shopping, in % of Internet Users, 2014
  • Online Shopper Penetration, by Gender, Age Group and Per Capita Monthly Household Income, in % of Internet Users in the Relevant Group, 2012
  • Product Categories Purchased Online, in % of Online Shoppers, 2013
  • Share of Companies Which Use Their Websites to Sell Online, in % of Companies Which Have a Website, July 2014

6. Qatar

  • B2C E-Commerce Overview and International Comparisons, February 2015
  • Devices Used to Connect to the Internet, in % of Internet Users, 2012 & 2013
  • Mobile Shopper Penetration, in % of Banked Internet Users, 2013
  • B2C E-Commerce Sales, in USD million, 2010, 2012 & 2014e
  • Internet Penetration, in % of Individuals, 2009 - 2013
  • Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, 2013
  • Online Shopper Penetration, by Socio-Demographic Group, in % of Internet Users in the Relevant Group, 2013
  • Reasons for Shopping Online, in % of Online Shoppers, 2013
  • Reasons for Not Shopping Online, in % of People Who Do Not Shop Online, 2013

7. Bahrain

  • B2C E-Commerce Overview and International Comparisons, February 2015
  • Number of Mobile Broadband Subscriptions, in thousands, Q3 2013 - Q3 2014
  • Activities Carried Out via Mobile Internet, incl. “Purchasing or Ordering Goods or Services”, in % of Mobile Internet Users, 2014
  • B2C E-Commerce Sales, in USD million, 2010, 2012 & 2014e
  • Internet Penetration, in % of Individuals, 2009 - 2013
  • Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, 2011 & 2014

8. Kuwait

  • B2C E-Commerce Overview and International Comparisons, February 2015
  • B2C E-Commerce Sales, in USD million, 2010, 2012 & 2014e
  • Internet Penetration, in % of Individuals, 2009 - 2013
  • Breakdown of Online Purchase Transactions, by Product Category, 2014e

9. Oman

  • B2C E-Commerce Overview and International Comparisons, February 2015
  • Device Ownership, incl. Mobile, in % of Households, 2013
  • Smartphone Penetration, by Gender and Age Group, in % of Individuals, 2013
  • B2C E-Commerce Sales, in USD million, 2010, 2012 & 2014e
  • Internet Penetration, in % of Individuals, 2009 - 2013
  • Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, by Gender, 2013

10. Iran

  • B2C E-Commerce Overview and International Comparisons, February 2015
  • Internet Penetration, in % of Individuals, 2009 - 2013

11. Jordan

  • B2C E-Commerce Overview and International Comparisons, February 2015
  • Internet Penetration, in % of Individuals, 2009 - 2013
  • Internet Penetration, by Gender and Age, in %, 2013
  • Share of Individuals Purchasing or Selling Goods and Services Online, in %, by Age and Gender, 2013
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