Great Potential in Online Markets of the Middle East and North Africa
In its "MENA Internet & B2C E-Commerce Report 2012", Hamburg-based secondary
market research firm yStats.com analyzes the latest developments in the online
markets of the Middle East and North Africa. In addition to general facts and
figures about the MENA region, information is provided on the Middle East and
especially the nations of the Gulf Cooperation Council. After detailing
Internet use and B2C E-Commerce in 17 countries of the MENA region, the report
features five top players and other player news.
In 2011, the highest number of Internet users in the MENA region was estimated
to be in Egypt, followed by Morocco and Saudi Arabia. However, Internet
penetration was the highest in Qatar, the United Arab Emirates and Israel.
Online shopping in the MENA region boomed especially as a result of group
buying websites. In November 2011, as many as half of all Internet users in
this region had already made purchases online, whereas almost two thirds of
all Internet users researched products online. Online games and virtual
currencies, followed by computer software and consumer electronics were the
most popular B2C E-Commerce categories in the MENA region in November 2011.
Booming online markets in the Middle East
Aside from differing regional developments, the report focuses especially on
the potential of online markets in the Middle East. In Saudi Arabia, Internet
penetration and - as a result - B2C E-Commerce grew in 2012. Improved networks
prompted an increase in Internet connections in the UAE and in B2C E-Commerce
in Jordan. Between 2010 and 2011, B2C E-Commerce revenue increased by almost
fifty percent in Bahrain and by almost two thirds in Kuwait. In Qatar, air
tickets were especially popular by the end of 2011, and in August 2011, more
than one quarter of all Internet users in Lebanon spent on average more than
six hours per day on the Internet. Based on poll results, less than ten
percent of all Internet users in Israel shopped online in 2011. B2C E-Commerce
in Oman was curbed as a result of slow Internet connections. In early 2012,
Internet was still slow and expensive in Yemen due to the state monopoly. In
May 2011, more than one quarter of all Iraqis searched information on the
Internet.
Continuing positive development of B2C E-Commerce in North Africa
Regarding North Africa, the "MENA Internet & B2C E-Commerce Report 2012" by
yStats.com also highlights great potentials and regional differences. In North
Africa, Internet penetration was the highest in Morocco; in line with this
trend, the number of Internet connections and B2C E-Commerce revenue grew
between 2010 and 2011 by almost three quarters. Furthermore, the number of
online shops and credit cards increased. In February 2012, almost one quarter
of all Internet users in Egypt shopped online or used the Internet to pay
their bills. Meanwhile, Algeria saw only little online retail in early 2012,
because cash transactions were still predominant there, while other payment
options were hardly available. In 2011, people in Libya were still very afraid
of B2C E-Commerce related scams.
Internet penetration rates and B2C E-Commerce vary widely from nation to
nation across the MENA region, with fast and improved Internet connections
however promoting the spread of B2C E-Commerce throughout the region.
Key Findings
Covering 17 countries from the MENA region
In 2011, the highest number of Internet users in the MENA region was
recorded in Egypt and Morocco, whereas Internet penetration was the highest in
Qatar and the UAE.
The popularity of group-buying websites in the MENA region in 2011
contributed to the increase in online shopping.
In Morocco, the number of Internet connections as well as B2C E-Commerce
revenues grew strongly between 2010 and 2011.
In Saudi Arabia, Internet penetration and confidence and - as a result -
B2C E-Commerce were predicted to grow strongly in 2012.
In the UAE, the number of Internet users strongly increased in early 2012
due to improved connections and a better infrastructure.
Company and Product Information
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Headquartered in Hamburg, Germany, the firm has a strong international
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In addition to reports on markets and competitors, yStats.com also carries
out client-specific research.
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including B2C E-Commerce, electronic
payment systems, mail order and direct marketing, logistics as well as
banking and consulting.
SAMPLE
Table of Contents
Table of Contents
1. Management Summary
2. MENA: Regional
Internet Users by Country, Top 1-10, in millions, 2007-2011f
Internet Users by Country, Top 11-19, in millions, 2007-2011f
Internet Penetration by Country, Top 1-10, in % of Population, 2007-2011f
Internet Penetration by Country, Top 11-19, in % of Population, 2007-2011f
Facebook Users by Country, excluding Iran and Syria, in millions, March
2012
B2C E-Commerce Trends, 2011
Share of Internet Users researching Products Online, in %, November 2011
Share of Internet Users buying Products Online, in %, November 2011
Online Shopping, by Gender, in % of Internet Users, November 2011
Online Shopping, by Age Group, in % of Internet Users, November 2011
Reasons for Online Shopping, in % of Internet Users, November 2011
Online Shopping Product Categories, by Popularity, in %, November 2011
Breakdown of the Amount of Money Internet Users are willing to spend on a
single Online Purchase, in %, November 2011
Online Shopping Concerns, in % of Internet Users, November 2011
3. Middle East: Regional
Internet Usage Trends, 2011/2012
Internet Access by Device, by Country, in % of Internet Users, August 2011
Place of Internet Access, by Country, in % of Internet Users, August 2011
Concerns about the Internet, by Country, in % of Internet Users, August
2011
Social Networking Website Usage, by Country and Social Networking Website,
in % of Internet Users, August 2011
Frequency of Internet Use for Researching Items to purchase, Deals/Special
Offers and Holidays, by Country, in % of Internet Users, August 2011
B2C E-Commerce Trends, 2011/2012
Breakdown of Internet Users shopping Online, in % of Internet Users, 2011
Online Shoppers in selected Countries, in % of Population, December
2011-February 2012
Most popular Online Shopping Categories, in %, December 2011-February 2012
Frequency of Online Shopping in the Categories Books, Airline Tickets and
Cinema Tickets, by Country, in % of Internet Users, August 2011
Frequency of Online Shopping for Items from Online Auction Sites, Other
Items (Clothes, Electronics) and Deals from Daily Deal Websites, by Country,
in % of Internet Users, August 2011
Barriers to Online Shopping, in % of Internet Users, 2011
Consumers with Mobile Phone Internet Access, by selected Countries, in %,
December 2011-February 2012
Most popular Mobile Shopping Categories, in %, December 2011-February 2012
4. GCC: Regional
Internet Users, in millions, 2000 & 2010
B2C E-Commerce Spending, in USD billion, 2010 & 2015f
B2C E-Commerce Sales, total and by Country, in USD million, 2011f
Breakdown of B2C E-Commerce Spending by Country, in %, 2011f
Share of B2C E-Commerce Sales on total Retail Sales, GCC Average and by
Country, in %, 2010
5. Morocco (Top Country)
Internet and B2C E-Commerce Trends, 2011 and Credit Cards in Morocco, in
millions, 2010 & 2011
Internet Subscribers, in millions, 2010 & 2011
Breakdown of Internet Access Types, in % of Internet Users, 2011
B2C E-Commerce Turnover, in MAD million, 2010 & 2011
Average B2C E-Commerce Transaction Amount, in MAD, H1 2010 & H1 2011
Types of Internet Activities by Popularity, in % of Internet Users, 2010
Mobile Broadband Subscriptions, in % of Population, 2008 & 2010
Number of Mobile Phone Subscribers, Internet Users and Internet
Subscribers, in millions, 2011
6. Saudi Arabia (Top Country)
Breakdown of Internet Users, by Gender, in %, June 2011
Breakdown of Internet Users, by Age Group, in %, June 2011
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
Internet Usage by Access Location, in % of Internet Users, June 2011
Reasons for Internet Usage, in % of Internet Users, June 2011
B2C E-Commerce Trends, 2010-2012
B2C E-Commerce Sales, in USD million, 2010 & 2011f
Product and Service Categories in Terms of Online Spending vs Offline
Spending, in %, December 2011/January 2012
B2C E-Commerce Websites, by Popularity, in %, December 2011/January 2012
Attitudes towards Online Shopping, in % of Online Shoppers, December
2011/January 2012
Reasons for choosing an Online Shop, in % of Online Shoppers, December
2011/January 2012
Online Shopping Research Conduction Methods, in %, December 2011/January
2012
Barriers to International Online Shopping, in %, December 2011/January 2012
Mobile Shopping Product Categories, in % of Mobile Shoppers, December
2011/January 2012
7. Algeria
B2C E-Commerce Trends, 2011/2012
8. Bahrain
Internet Subscribers, in thousands and Internet Penetration, in %,
2007-2011
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
B2C E-Commerce Sales, in USD million, 2010 & 2011f
9. Egypt
Internet and B2C E-Commerce Trends, 2011/2012
Internet Users, in millions and in Percentage of the Population, Jan.
2010, Dec. 2010 & Jan. 2011
B2C E-Commerce News about BKam, March 2012
10. Iraq
Weekly Usage of New Media Sources for News and Information, by New Media
Source, in % of Population, May 2011
Top 10 Websites for News and Information, in %, May 2011
Breakdown of Mobile Phone Capability, including Browsing the Internet, in
% of Mobile Phone Owners, May 2011
11. Israel
Breakdown of Internet Users by Gender, in %, 2011
Fixed Broadband Subscribers, by Access Technology, compared to the OECD
Average, in %, 2011
Breakdown of male and female Mobile Phone Internet Users, in % of male and
female Internet Users, 2011
Internet Activities, in % Internet Users, 2011
Social Networking, vs selected Countries, in % Internet Users, 2011
Average Hours spent on Social Networking Sites, vs top Countries, in
hours, October 2011
B2C E-Commerce Trends, 2012 and Share of B2C E-Commerce on total GDP, in
%, February 2012
Booking Methods for Travel Packages for short Trips and Holiday Trips,
including Online, in % of Travel Package Bookers, 12 Months leading up to July
2011
Booking Methods for Air Travel for short Trips and Holiday Trips,
including Online, in % of Air Travel Bookers, 12 Months leading up to July 2011
Booking Methods for Accommodation for short Trips and Holiday Trips,
including Online, in % of Accommodation Bookers, 12 Months leading up to July
2011
12. Jordan
Internet and B2C E-Commerce Trends, 2011/2012
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
B2C E-Commerce Spending, in USD million, 2010 & 2011
Online Shoppers, in % of Internet Users, 2010 & 2011
Social Media Usage, by Age Group, in %, March-May 2011
13. Kuwait
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
B2C E-Commerce Sales, in USD million, 2010 & 2011f
14. Lebanon
Internet Trends, 2011/2012
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
15. Libya
Internet and B2C E-Commerce Trends, 2012
Concerns regarding B2C E-Commerce, in %, 2011
16. Oman
Internet Subscribers, in thousands, 2010 & 2011
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
B2C E-Commerce Trends, 2012 and Internet Penetration, in %, 2009 & 2011
B2C E-Commerce Sales, in USD million, 2010 & 2011f
17. Qatar
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
B2C E-Commerce Sales, in USD million, 2010 & 2011f
Product Categories in Terms of Online Spending vs Offline Spending, in %
of Online Shoppers, December 2011/January 2012
Attitudes towards Online Shopping, in % of Online Shoppers, December
2011/January 2012
Reasons for choosing an Online Shop, in % of Online Shoppers, December
2011/January 2012
Barriers to International Online Shopping, in %, December 2011/January 2012
Mobile Shopping Product Categories, in % of Mobile Shoppers, December
2011/January 2012
18. Syria
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
19. Tunisia
Internet and B2C E-Commerce Trends, 2011/2012
20. UAE
Internet Trends, 2011/2012
Breakdown of Average daily Time spent Online, in % of Internet Users,
August 2011
B2C E-Commerce Trends, July 2011
B2C E-Commerce Sales, in USD billion, 2010 & 2011f
Online Shoppers, in % of Population, 2010 & 2011
Attitudes towards Online Shopping, in % of Online Shoppers, December
2011/January 2012
Reasons for choosing an Online Shop, in % of Online Shoppers, December
2011/January 2012
Barriers to International Online Shopping, in %, December 2011/January 2012
Online Shopping Research Conduction Methods, in %, December 2011/January
2012
Online Shopping Categories by Popularity, in %, December 2011/January 2012
Online Payment Methods, by Popularity, in % of Online Shoppers using
Credit and Debit Cards, July 2011
M-Commerce Trends, 2012 and Share of Mobile Phone Users that are
comfortable with transacting Purchases on their Mobile Phone, in %, April 2012
Mobile Shopping Product Categories, in % of Mobile Shoppers, December
2011/January 2012
21. Yemen
Internet Trends, 2010-2012
22. B2C E-Commerce Players
B2C E-Commerce Player News about Infiniti, Hertz and Panasonic, 2010-2012
Online Shops by unique Visitors, in millions, April 2012
Souq.com: Profile
Cobone.com: Profile
Extrastores.com: Profile
Nahel.com: Profile
Jackys.com: Profile
MENA Internet & B2C E-Commerce Report 2012 published by yStats.com GmbH & Co. KG in June 8, 2012. This report consists of 159 Pages and the price starts from US $ 3550.
Press Release
Middle East and North Africa Online Markets Exhibit Great Potential
June 12th, 2012
Global Information Inc. would like to present a new market research report, "MENA Internet & B2C E-Commerce Report 2012" by yStats.com GmbH & Co. KG.
In 2011, the highest number of Internet users in the MENA region was estimated to be in Egypt, followed by Morocco and Saudi Arabia. However, Internet penetration was the highest in Qatar, the United Arab Emirates and Israel. Online shopping in the MENA region boomed especially as a result of group buying websites. In November 2011, as many as half of all Internet users in this region had already made purchases online, whereas almost two thirds of all Internet users researched products online. Online games and virtual currencies, followed by computer software and consumer electronics were the most popular B2C E-Commerce categories in the MENA region in November 2011.
Booming online markets in the Middle East
Aside from differing regional developments, the report focuses especially on the potential of online markets in the Middle East. In Saudi Arabia, Internet penetration and - as a result - B2C E-Commerce grew in 2012. Improved networks prompted an increase in Internet connections in the UAE and in B2C E-Commerce in Jordan. Between 2010 and 2011, B2C E-Commerce revenue increased by almost fifty percent in Bahrain and by almost two thirds in Kuwait. In Qatar, air tickets were especially popular by the end of 2011, and in August 2011, more than one quarter of all Internet users in Lebanon spent on average more than six hours per day on the Internet. Based on poll results, less than ten percent of all Internet users in Israel shopped online in 2011. B2C E-Commerce in Oman was curbed as a result of slow Internet connections. In early 2012, Internet was still slow and expensive in Yemen due to the state monopoly. In May 2011, more than one quarter of all Iraqis searched information on the Internet.
Continuing positive development of B2C E-Commerce in North Africa
Regarding North Africa, the MENA Internet & B2C E-Commerce Report 2012 by yStats.com also highlights great potentials and regional differences. In North Africa, Internet penetration was the highest in Morocco; in line with this trend, the number of Internet connections and B2C E-Commerce revenue grew between 2010 and 2011 by almost three quarters. Furthermore, the number of online shops and credit cards increased. In February 2012, almost one quarter of all Internet users in Egypt shopped online or used the Internet to pay their bills. Meanwhile, Algeria saw only little online retail in early 2012, because cash transactions were still predominant there, while other payment options were hardly available. In 2011, people in Libya were still very afraid of B2C E-Commerce related scams.
Internet penetration rates and B2C E-Commerce vary widely from nation to nation across the MENA region, with fast and improved Internet connections however promoting the spread of B2C E-Commerce throughout the region.
In its MENA Internet & B2C E-Commerce Report 2012, Hamburg-based secondary market research firm yStats.com analyzes the latest developments in the online markets of the Middle East and North Africa. In addition to general facts and figures about the MENA region, information is provided on the Middle East and especially the nations of the Gulf Cooperation Council. After detailing Internet use and B2C E-Commerce in 17 countries of the MENA region, the report features five top players and other player news.
