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Global Premium Bottled Water 2013

Abstract

  • An essential guide for anyone in, or considering entering, the premium bottled water market.
  • Provides essential information on developments and trends in premium bottled water throughout the world.
  • Tracks industry challenges and investigates future outlook for the sector.
  • Includes a global overview, then uses detailed examples of three key countries: USA, Germany and China.
  • Helps you benchmark your brand by profiling some of the world's leading and most innovative products.

Background and report description

After a slowdown in growth mainly because of the economic downturn and environmental concerns, premium bottled water has now regained momentum and Zenith forecasts continued expansion. Successful premium water brands often have a unique story - great design, powerful branding and communication - helping to build strong consumer loyalty.

Back by popular demand, Zenith's Global Premium Bottled Water Report covers premium water within the scope of plain packaged water (up to 10 litres) and defines premium primarily based on a brand's value and positioning within the market. The report also notes the several different layers of premium that exist in a number of markets, ranging from premium private label through everyday premium and super premium to ultra premium.

What this report covers

  • Global trends and developments: plain packed water market overview and premium bottled water segment analysis including total consumption, market value, the five leading countries and brands by volume share.
  • 3 individual country sections (USA, Germany and China): analysis of premium bottled water volume and value trends, leading brands and future outlook.
  • Premium bottled water industry overview: premium sub-segmentation, industry challenges, SWOT analysis and outlook.
  • 19 premium bottled water brand profiles: manufacturer overview, product description, packaging formats, average price and channel distribution.

Market data provided in this report

  • Global packed water
    • Market volume (consumption) and value, 2008-2012
    • Average per capita consumption and expenditure, 2008-2012
    • Average value per litre, 2008-2012
  • Global premium packed water
    • Segment volume and value, 2010-2012
    • Average value per litre, 2010-2012
    • Leading 5 countries' and brands' volume and market shares, 2011-2012
  • Packed water by country: USA, Germany, China
    • Market volume and value, 2008-2012
    • Average per capita consumption and expenditure, 2008-2012
    • Average value per litre, 2008-2012
  • Premium packed water by country: USA, Germany, China
    • Segment volume and value, 2010-2012
    • Average value per litre, 2010-2012
    • Leading 5 brands by volume and % share, 2011-2012

Geographical coverage

Global, China, Germany, USA

Table of Contents

  • 1. Methodology & definitions
  • 2. Executive summary
  • 3. Introduction
  • 4. Global trends and developments
  • 5. Country focus: China
  • 6. Country focus: Germany
  • 7. Country focus: USA
  • 8. Premium sub-segmentation
  • 9. Industry challenges
  • 10. SWOT analysis
  • 11. Outlook
  • 12. Brand profiles
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