With a gradual slowdown in bottled water sales in some of the larger, more
mature markets, companies are seeking new opportunities. Successful premium
bottled waters often have a unique story, great design, powerful branding and
communication, helping to build strong consumer loyalty.
Zenith defines premium primarily based on a brand' s price and positioning
within the market. The report also notes the several different layers of
premium that exist in some markets, ranging from premium private label through
everyday premium and super premium to ultra premium.
This report provides an overview of global premium bottled water trends and
highlights three significant markets through in-depth analysis, namely the
USA, Germany and China.
Zenith' s Global Premium Bottled Water report includes:
Methodology & definitions
Executive summary
Global trends and developments. Includes: premium water share of total
packaged water, volume and value, leading markets worldwide, leading brands
Country focus: China. Includes: premium water share of total packaged
water, volume and value, leading brands, future outlook
Country focus: Germany. Includes: premium water share of total packaged
water, volume and value, leading brands, future outlook
Country focus: USA. Includes: premium water share of total packaged water,
volume and value, leading brands, future outlook
Premium sub-segmentation
Industry challenges
SWOT analysis
Outlook: conclusions and the future
Profiles of 16 premium bottled water brands, including manufacturer
overview, product description, price, packaging and channel distribution
Countries covered:
Global, China, Germany, USA
Table of Contents
Table of Contents
1: Methodology & definitions
2: Executive summary
3: Introduction
4: Global trends and developments
5: Country focus: China
6: Country focus: Germany
7: Country focus: USA
8: Premium sub-segmentation
9: Industry challenges
10: SWOT analysis
11: Outlook
12: Brand profiles
Global Premium Bottled Water 2011 published by Zenith International in March 25, 2011. This report consists of 81 Pages and the price starts from US $ 2063.
