UK Smoothies 2008

Published by	Zenith International
Published	September, 2008	Product code	74336
Content info	47 pages
Price	US $ 3000 Hard Copy US $ 3000 PDF by E-mail (Single User License)

Introduction
Related Reports

UK Smoothies 2008 published by Zenith International in September, 2008. This report consists of 47 pages and the price starts from US $ 3000.

Introduction

Abstract

Zenith' s second market report on the UK Smoothies market provides definitive insight and analysis on the main developments and trends in this niche but rapidly developing market.

Zenith' s UK Smoothies 2008 report provides market totals by volume and value, five year forecasts, and corporate profiles. The report provides a comprehensive market commentary addressing issues that are salient to the UK smoothies market; including the impact of growing consumer awareness of health and well being, the effect of this trend on smoothie ingredients and functionality for new product developments, the rise of smoothie bars, insights into branding and promotional activity driving sales, how the new vogue of environment and ethics are impacting ingredients and packaging, alongside a look at corporate activity within the market.

Zenith' s UK Smoothies 2008 report covers:

Market context including production, distribution and packaging trends
UK fruit juice market history
Functionality spectrum of enriched beverages
Product launches and withdrawals, 2005- present
Market segmentation
UK smoothies: market by volume and value, 2001-07
UK smoothies: fruit vs dairy volume and value, 2005-07
Fruit vs dairy, value per litre change, 2005-07
Regional distribution by volume, 2007
Channel distribution by volumes, 2005-07
UK smoothies: packaging, 2007
UK smoothies: brand vs own label volume and value, 2007
Brands vs own label value per litre 2005-07
UK smoothies: leading branded companies by volume, 2005-07
UK smoothies: market forecast by volume and value, 2007-12
UK smoothies: market forecast 2007-12
UK Smoothie market SWOT analysis
Corporate profiles for leading smoothie companies

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

Zenith' s key findings include:

Continued strong volume and value growth across the segment albeit from a low base, benefiting from the consumer trend for health and well being and a willingness to pay high prices for premium smoothie products
Pure fruit smoothies lead the market over dairy based smoothies, representing nearly 90% of total smoothies sold in 2007
Chilled products remain dominant maintaining popularity over ambient equivalents
The rise of multi serve pack formats, primarily cartons, with 1 litre plus carton packaging now accounting for over 50% of volume share
Continued dominance by leading brand, despite growing competition from own label and multinational beverage manufacturers
Innovation remains key to the growth of the smoothie segment
Strong growth potential expected over future years as manufacturer' s focus on broadening the mass appeal of smoothies, with targeted offerings to kids and specific consumer segments

Report Statistics

Data: 2007
Forecasts: 2012
Pages: 47
Countries covered:UK

UK SMOOTHIES MARKET COMMENTARY
Brief definition
Executive summary
- The growing obesity problem
Strong branding
Innovation for impact
Market Overview
Market and Sectors
- Smoothies in context
- Fruit vs dairy
- Production
- Distribution
- Packaging
Market Issues
- The rise of the smoothie bar
- Health and wellness
- Ingredients and functionality
- Corporate activity
- Branding and promotion
- Environment and ethics
- New product development (NPD)
SWOT analysis of the UK smoothies market
- Strengths
- Weaknesses
- Opportunities
- Threats
Outlook