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Market Research Report
West Europe Energy Drinks 2008
| Published by |
Zenith International |
| Published |
October, 2008 |
Product code |
77846 |
| Content info |
Pages 217 |
| Price |
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West Europe Energy Drinks 2008 published by Zenith International in October, 2008. This report consists of Pages 217 and the price starts from US $ 4800.
Abstract
Zenith' s fully updated report includes: preliminary consumption figures for
2007, a comprehensive European market commentary and detailed tables and
charts. In addition, the report has 16 in-depth country profiles - providing a
specific focus on the unique attributes of each West European country.
With over 15 years' research expertise on emerging beverage categories, Zenith
International is regarded as the trusted source for energy drinks market
information.
West Europe Energy Drinks 2008 is broken down into 3 main sections:
- 1. A full West Europe market commentary provides in-depth analysis of the
latest trends.
- 2. Comprehensive tables and charts interrogate the West European energy
drinks market in full. New tables include an analysis of value per litre and
value per can (retail and away from home distribution) in 2007.
- 3. 16 country profiles contain expert market interpretation and national
brand rankings, alongside comprehensive national tables and charts.
Zenith' s West Europe Energy Drinks 2008 report is meticulously researched and covers:
- Energy drinks definitions
- Legislative background
- Volume trends by country, 2002-2007
- Volume forecast by country to 2012
- Top 20 energy drink brands in West Europe
- Leading energy drink brands by country
- Market value and pricing by country
- Retail vs away from home volume/value sales by country
- Distribution, marketing and target groups
- Packaging formats and sizes
- Energy drinks ingredients and types
- Full market commentary on developments and trends
The West European energy drinks market has continued to exhibit stable growth
over the last five years, and has continually outperformed mainstream
carbonated soft drinks.
On a country by country basis across West Europe, energy drinks have had mixed
fortunes. In the early 2000s, the market began to stir when a number of
smaller, more marginal, energy drinks operators withdrew their products or
decided to focus on other business activities.
From 2005 the market has experienced a resurgence. Sustained growth in the
United Kingdom and new product launches specially tailored for the French
market have boosted average growth rates. West European energy drink volume
sales grew by 10.6% in 2007 to 486.7 million litres to give a market value of
just under € 3.8 billion.
Thus, the energy drinks phenomenon continues to endure, silencing those
critics who have argued that energy drinks are just a passing fad. In an
energy drinks landscape still dominated by Red Bull, the major soft drink
multinationals have struggled to make headway, but are evidently determined to
fight on in this key growth sector of carbonated soft drinks.
The West European energy drinks market has been boosted by a number of
factors. These include: strong branding, intensified marketing activity, the
targeting of key consumer groups, such as motorists, the expansion of
distribution, packaging innovation and a stream of new entrants, albeit at a
slower rate. Although faced with growing competition from pre-mixed spirits
and other functional soft drinks, energy drinks continue to demonstrate solid
growth potential.
Zenith International reports offer you the most reliable market figures and
in-depth analysis of trends. This comes from a bottom up approach to the
research process, and detailed discussions undertaken with industry players.
Countries covered:
Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy,
Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom
Table of Contents
Brief summary
SECTION 1 - EUROPEAN OVERVIEW
- Research background
- Market definition
- Market overview
- Market value and pricing
- Distribution, marketing and target groups
- Industry structure
- Packaging
- Ingredients
- Legislative background
- Promotion and advertising
- Market outlook to 2012
SECTION 2 - TABLES/CHARTS
- Market overview
- 1. Chart: West Europe energy drinks market, 2002-2007
- 2. Chart: West Europe energy drinks growth, 2002-2007
- 3. Table: West Europe energy drinks market by country, 2002-2007
- 4. Chart: Leading energy drinks markets in West Europe, 2007
- 5. Chart: West Europe energy drinks market by country, 2007
- 6. Table: West Europe energy drinks growth by country, 2002-2007
- 7. Chart: West Europe energy drinks growth, 2007
- 8. Chart: West Europe energy drinks growth shares, 2007
- 9. Table: West Europe energy drinks consumption per person, 2002-2007
- 10. Chart: West Europe energy drinks consumption per person, 2007
- 11. Table: West Europe energy drinks volume distribution by country, 2007
- 12. Chart: West Europe energy drinks volume distribution, 2007
- 13. Chart: West Europe energy drinks, country volume distribution, 2007
- 14. Table: West Europe energy drinks market value distribution by country,
2007
- 15. Table: West Europe energy drinks market value per litre distribution
by country, 2007
- 16. Chart: West Europe energy drinks market value distribution, 2007
- 17: Chart: Leading West Europe energy drinks markets by value, 2007
- 18. Table: Top 20 West Europe energy drinks brands, 2006-2007
- 19. Chart: West Europe leading energy drinks brands, 2007
- 20. Table: West Europe energy drinks packaging, 2007
- 21. Chart: West Europe energy drinks packaging formats, 2007
- 22. Chart: West Europe energy drinks packaging sizes, 2007
- 23. Table: West Europe energy drinks' share of carbonates, 2002-2007
- 24. Table: West Europe energy drinks ingredients, 2002-2007
- 25. Chart: West Europe energy drinks types, 2007
- 26. Chart: West Europe energy drinks ingredients, 2007
- Market outlook
- 27. Table: West Europe energy drinks market forecast by country, 2007-2012
- 28 Chart: West Europe energy drinks consumption, 2007-2012
- 29. Table: West Europe energy drinks growth, 2007-2012
- 30. Chart: West Europe energy drinks growth, 2007-2012
- 31. Chart: West Europe energy drinks growth shares, 2007-2012
SECTION 3 - NATIONAL MARKETS
- Austria
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price, outlook
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2007; leading energy drinks brands, 2002-2007; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates,2002-2007; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
- Belgium
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price, outlook
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2007; leading energy drinks brands, 2001-2007; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates, 2002-2007; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
- Denmark
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price, outlook
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2007; leading energy drinks brands, 2001-2006; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates,2002-2007; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
- Finland
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price, outlook
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2007; leading energy drinks brands, 2002-2007; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates,2002-2007; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
- France
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price,outlook
- France (cont)
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2007; leading energy drinks brands, 2002-2007; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates, 2002-2007; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
- Germany
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price, outlook
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2007; leading energy drinks brands, 2002-2007; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates, 2002-2007; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
- Greece
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price, outlook
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2007; leading energy drinks brands, 2002-2006; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates, 2001-2005; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
- Ireland
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price, outlook
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2007; leading energy drinks brands, 2002-2007; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates, 2002-2007; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
- Italy
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price, outlook
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2007; leading energy drinks brands, 2002-2007; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates, 2002-2007; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
- Netherlands
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price, outlook
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2005; leading energy drinks brands, 2002-2007; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates, 2002-2007; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
- Norway
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price, outlook
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2007; leading energy drinks brands, 2001-2006; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates,2002-2007; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
- Portugal
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price, outlook
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2007; leading energy drinks brands, 2002-2007; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates, 2002-2007; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
- Spain
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price, outlook
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2007; leading energy drinks brands, 2002-2007; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates, 2002-2007; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
- Sweden
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price, outlook
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2007; leading energy drinks brands, 2002-2007; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates,2002-2007; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
- Switzerland
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price, outlook
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2007; leading energy drinks brands, 2002-2007; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates,2002-2007; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
- United Kingdom
- Text - market overview, market value, legislative background, industry
structure, packaging, ingredients, price, outlook
- United Kingdom (cont)
- Tables/charts - energy drinks market, 2002-2007; energy drinks growth,
2002-2007; energy drinks consumption per person, 2002-2007; energy drinks
market value, 2007; leading energy drinks brands, 2002-2007; energy drinks
packaging, 2007; energy drinks distribution, 2007; energy drinks' share of
carbonates, 2002-2007; energy drinks ingredients, 2002-2007; energy drinks
consumption, 2007-2012
SECTION 4 - APPENDICES
- 1. Ingredients and their effects on the human body
- 2. Definitions and symbols
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