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Market Research Report
Global Energy Shot Drinks
| Published by |
Zenith International |
| Published |
March, 2009 |
Product code |
83892 |
| Content info |
84 pages |
| Price |
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Global Energy Shot Drinks published by Zenith International in March, 2009. This report consists of 84 pages and the price starts from US $ 1750.
Abstract
Combining analysis, insight and opinion, Zenith is pleased to unveil its new
series of short sharp topical market reports, delivering assessments of the
emerging issues that matter to consumers and the wider beverage industry:
- Identify new growth opportunities allowing you to be early to market
- Adapt quickly to change and remain aware of what your competitors are doing
- Support your NPD investment decisions
Zenith' s new topical market report on the emerging energy shot drinks category
investigates the reasons behind its appearance, its performance to date and
the potential for future development that it might hold.
Zenith' s Energy Shot Drinks 2009 report provides full market totals by volume
and value, two year forecasts and brand profiles, complete with a full market
commentary including a look at target market and product placement
opportunities, typical and emerging ingredients, as well as examining
challenges the category could face.
- Energy shot drinks volume sales in million litres, 2007-10
- Energy shot drinks volume growth, 2007-10
- Energy shot drinks in million units, 2007-10
- Energy shot drinks market value in million dollars, 2007-10
- Energy shot drinks value growth, 2007-10
- Category origins
- Target market and product placement
- Typical and emerging energy drink ingredients
- Potential energy shot drinks applications
- Challenges and regulation
- Energy shot drinks SWOT analysis
- Brand profiles
Zenith' s Energy Shot Drinks 2009 report is based on detailed research into the
opportunities and threats facing the emerging market segment. Zenith' s outline
findings are that:
- Energy shots are essentially a phenomenon that is emanating from the US.
- Alongside the move towards ' healthy energy' , they represent one of the
energy drinks sector' s strongest growth areas.
- Packaged predominantly in 2oz plastic bottles, their presence could well
start to proliferate the globe in the foreseeable future.
- A derivative of regular energy drinks, the segment is emerging for a
number of reasons: manufacturers' desire to find their point of
differentiation; consumers' changing needs and energy requirements; and
through an increasingly pressing demand for innovation.
- Their positioning as vitamin/dietary supplements opens up new product
placement options outside regular energy drinks channels.
- Opportunities also exist in terms of new target markets, ingredients and
base applications.
- Challenges to overcome include the current economic climate, carving out
new niches, finding effective packaging solutions and the increasingly
regulatory environment surrounding claims.
- Zenith International reports offer you the most reliable market figures
and in-depth analysis of trends. This comes from a bottom up approach to the
research process, and detailed discussions undertaken with industry players.
Countries covered:
Table of Contents
Brief definition
Executive summary
Introduction
Energy shot drinks - market analysis
- Table 1 - Energy shot drinks volume sales in million litres*, 2007-2010
- Table 2 - Energy shot drinks volume growth, 2008-2010
- Table 3 - Energy shot drinks volume sales in million units*, 2007-2010
- Table 4 - Energy shot drinks value sales in million dollars*, 2007-2010
- Table 5 - Energy shot drinks value growth, 2008-2010
Category origins
- Energy drinks
- Early influences
Energy quest
Target market
- Male/female
- Niche-oriented
- Convenience/sports
- Gaming community
- Military
Product placement
- Health and nutrition
- Retail
- On-trade
Typical energy drink ingredients
- Caffeine
- Taurine
- B vitamins
- L-carnitine
- Sugars
Emerging ingredients
- Guarana
- Ginkgo biloba
- Ginseng
- Yerba mate
- GABA
- Antioxidants/superfruits
- Whey protein
Emerging energy drink applications
Challenges
- Economic climate
- Technology
- Overcrowding
- Claims
- Increasing regulation in the EU
- Table 15 - Main aspects of EU nutrition and health claims regulation
- Advertising authorities/consumer watchdogs
Regulation: regional systems surrounding functional claims
- Europe - EU nutrition and health claims regulation
- US - Food and Drug Administration
- Asia - FOSHU
Regional review of energy shot drinks
Energy shot drinks SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
Future and development
BRAND PROFILES
- Aspen Fitness Products
- BooKoo Holdings (Coca-Cola Bottling Company)
- DayStrecher 24/7 Ltd
- DrinkCo
- Drinks That Work
- Emmi
- Energy Beverages Worldwide
- Fuze Beverages (The Coca-Cola Company)
- Ferolito, Vultaggio & Sons (AriZona Beverages)
- Guayaki
- Harcos
- Layfield Energy
- Living Essentials
- Monster Beverage Company
- Norslund A/S
- NVE Pharmaceuticals
- Pepsi Bottling Group
- Power Trip Beverages
- Red Bull North America
- Rockstar
- The Coca-Cola Company
- The Healthy Beverage Company
- Taisho Pharmaceutical
- Vital Pharmaceuticals (VPX)
- Viva Beverages
- Wet Planet Beverages
- Zipfizz
Appendix - symbols and abbreviations
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