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Future Comms

Published by Analysys Mason Product code 294415
Published annual subscription Content info Subscription Program
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Future Comms
Published: annual subscription Content info: Subscription Program
Description

Analysys Mason's Next-Generation Services research programme helps service providers, vendors, regulators and other players to understand and prepare for the dramatic changes that communications and media markets are undergoing, such as:

  • the impact of over-the-top (OTT) players on communications and media markets
  • the long-term evolution of these markets and its implications for the value chain and for service provider business models
  • end-user trends in OTT communication, video and consumer cloud services, and the increased focus on user experience
  • the impact of disruptive technologies and business models on core telecoms services.

Our Next-Generation Services programme analysts bring their deep market expertise to bear on client issues relating to market challenges around commercial, technology and regulatory developments. Our research, forecasts and insight provide critical inputs to our clients' key communication and media services business decisions.

Market commentary by lead analyst

“As LTE becomes more widespread, operators will need to work hard to differentiate their services from over-the-top (OTT) alternatives. Most operators cannot afford to cede more reputational ground on (what were historically considered to be) core services.” Stephen Sale, Principal Analyst.

The service in detail

For a typical 12-month subscription, our clients can expect:

  • expert analysis of the next-generation services market and associated technology : in-depth analysis of the major dynamics in the next-generation services market and advice on optimal strategies for different market players, including analysis of disruptive technologies and key issues, such as platform business models and partnering strategies
  • strategic impact reports and regular market commentary : thought leadership delivered via in-depth reports and regular commentary on developments and innovative business models in next-generation services
  • 5-year forecasts for next-generation services market KPIs , including annually updated, in-depth forecasts of user numbers and traffic for operator and non-operator OTT services in all regions worldwide and for 47 individual countries
  • OTT communications tracker : tracking KPIs for major alternative OTT communications apps as well as major operator next-generation initiatives
  • access to experts : unmetered access to our subject matter experts and thought leaders for additional insight and opinion, in response to ad hoc questions relating to our research.

Programme highlights

The programme provides comprehensive analysis of the key issues affecting the market for next-generation services. We will be covering critical industry issues, including:

  • the market opportunity for communications APIs and associated platform business models
  • consumer smartphone usage : on-device usage tracker (OTT communication services)
  • provision of voice services in an all-LTE environment: VoLTE versus cloud/OTT voice
  • IMS/VoLTE/RCS, 'telco OTT ' and WebRTC initiatives
  • strategic operator responses in key value-added services (VAS) markets , such as music, gaming and consumer cloud services
  • making the most of infrastructure assets in an LTE world - strategies for enabling core service innovation
  • best practice next-generation services strategies , including case studies of operator and Internet players.

Programme deliverables

Forecasts

Analysys Mason's Next-Generation Services research programme provides in-depth forecasts of the following KPIs for operator and non-operator OTT services in all regions worldwide and for 47 individual countries.

Users of non-operator/OTT services

  • VoIP and IP messaging
  • Smartphone, tablet, PC/laptop

Traffic

Non-operator/OTT:

  • VoIP and IP messaging
  • Smartphone, tablet

Operator (mobile):

  • CS voice, IP voice
  • SMS, IP messaging
  • Smartphone, basic handset

Mobile operator connections

  • CS voice, IP voice
  • Prepaid, contract
  • Smartphone, basic handset

Mobile revenue

  • Voice, messaging
  • Retail revenue
  • Average spend per user (ASPU)

The programme also provides forecasts of the following KPIs for OTT video to the TV in Western Europe, Central and Eastern Europe and 18 individual countries in those regions.

  • OTT video service adoption and household penetration, split by:
    • service type (primary and secondary)
    • device type (games consoles, smart TVs, connected DVD and Blu-ray players, media streamers)
  • Spend
  • Average spend per subscriber (ASPS)

Trackers

The Next-Generation Services programme's OTT communications tracker provides:

  • KPIs for major alternative OTT communication services
  • details of operators' VoLTE, RCS and telco OTT service launches.

Geographical coverage

Analysys Mason's Next-Generation Services research programme provides worldwide 5-year forecasts split into the following eight regions:

  • North America
  • Western Europe
  • Central and Eastern Europe
  • Developed Asia-Pacific
  • Emerging Asia-Pacific
  • Latin America
  • Middle East and North Africa
  • Sub-Saharan Africa

Forecasts are also provided for the following individual countries:

  • Argentina
  • Austria
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • China
  • Croatia
  • Czech Republic
  • Denmark
  • Egypt
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Egypt
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Egypt
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Sweden
  • Switzerland
  • Turkey
  • Ukraine
  • UAE
  • UK
  • USA
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