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Annual Information Service

SME Strategies

Published by Analysys Mason Product code 294418
Published annual subscription Content info Subscription Program
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SME Strategies
Published: annual subscription Content info: Subscription Program


This programme looks at opportunities for telecoms operators, and the vendors that support them, to sell solutions to small and medium-sized enterprises (SMEs).

The programme explores the developments in the traditional voice and data connectivity business, and investigates the options for telecoms operators to sell additional services, from pay TV to cloud computing.

We examine how operators can differentiate their offerings from those of other network providers and third parties.


  • Channel strategies.
  • Strategies for new product areas.
  • Strategies for new traditional products.
  • Market sizing and forecasts.


Strategy reports: value chain and key issues

  • Operators' business services strategies in the Middle East and North Africa: case studies and analysis
  • Fixed-mobile bundling for SMEs: operator strategies and approaches

Forecasts, datasets and primary research

  • Business survey 2019: SME satisfaction with fixed services
  • Business survey 2019: mobile service satisfaction and churn for SMEs
  • Additional business survey 2019 reports (cloud, ICT)
  • Business revenue tracker
  • Businesses are much less satisfied with their fixed and mobile services than consumers are
  • Operator business services: South Africa forecast 2019-2024


Strategy reports: value chain and key issues

  • Operator approaches for SMEs: case studies
  • Operator approaches to 5G for SMEs
  • Improving customer satisfaction in the SME market
  • Unified communications for the mid-market
  • Hosted voice trends

Forecasts, datasets and primary research

  • Operator business services: worldwide forecast 2019-2024
  • Updated country reports (France, Germany, USA, Mexico etc.)
  • Regular business revenue and M&A trackers
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