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Annual Information Service

Video Strategies

Published by Analysys Mason Product code 378137
Published annual subscription Content info Subscription Program
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Video Strategies
Published: annual subscription Content info: Subscription Program


  • This programme provides strategic insight and support to telecoms operators, broadcasters, vendors and OTT players that address the pay-TV and video markets.
  • Key issues covered in our research
    • Sizing the market opportunity for traditional pay TV, IPTV and OTT video and identifying disruptors to value.
    • Value chain evolution; vertical integration and content ownership/generation/partnerships.
    • Changing consumer usage and behaviour: attitudes, preferences and multi-screen usage behaviour.

Key themes

  • The rise of linear TV OTT - new competitors, old competitors in new forms, and changing consumer demand - how SVoD will be rapidly overtaken by linear content delivery in the OTT space.
  • Routes to funding, routes to paying - the role of advertising, transactional and subscription payments in video in the next ten years.
  • Device impact - the rebirth of the set-top box in stick form, 5G's impact on portable video consumption, the proliferation of VR.


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