Cover Image
Annual Information Service

Fixed Broadband Services

Published by Analysys Mason Product code 82178
Published annual subscription Content info Subscription Program
Price
Please contact us using the inquiry form for pricing information.
Back to Top
Fixed Broadband Services
Published: annual subscription Content info: Subscription Program
Description

The fixed broadband market is saturating in developed markets, and growth in emerging markets is limited. Product, pricing and bundling strategies for telcos, cablecos, and other communications and media players are absolutely critical for organisations looking to retain and increase their share of the market, while continuing to protect margins.

To make the most of fixed broadband and pay-TV opportunities, Analysys Mason's Fixed Broadband and Multi-Play research programme helps market players to qualify and understand:

  • multi-play strategies: the bundling of fixed, media and mobile services adds significant complexity to the price-positioning of telecoms services; through forecasts, best-practice case studies and tariff benchmarks, we qualify the options and impact of multi-play bundling
  • customer retention and satisfaction: drivers for customer satisfaction, strategies to optimise churn and best-practice examples from developed markets
  • the digital home ecosystem: opportunities and partnering strategies across the value chain and revenue growth scenarios
  • next-generation access (NGA) services: driving demand, take-up and returns for NGA, service provider strategies and productising new services.

Market commentary by lead analyst

“Traditional fixed broadband, pay-TV and fixed voice services face saturation or low growth rates in mature markets. This is the time when operators and their partners need to focus on innovation and must ensure that their tactical moves line up to a bigger-picture strategy. Customer retention, upsell and new business development can all be achieved through shrewd service bundling, judicious use of next-generation access (NGA) and by generating a sense of value in the mind of the consumer beyond that of the constituent services that an operator offers.” Martin Scott, Principal Analyst, Head of Consumer Services Research.

The service in detail

For a typical 12-month subscription, our clients can expect:

  • strategic impact reports and regular market commentary: thought leadership delivered via in-depth reports and regular commentary on fixed broadband and pay-TV/media market developments and innovative strategies
  • 5-year forecasts for fixed broadband, fixed voice and pay-TV KPIs: clients get access to worldwide fixed forecasts, split by region, and more-detailed fixed broadband, fixed voice and pay-TV forecasts for 30 individual European countries. Forecast KPIs include connections, ARPU, revenue and access technology
  • market share and pricing trackers: our Multi-play pricing benchmark tracks and analyses DSL, cable-modem and residential FTTB-based multi-play services for consumers from more than 50 leading players across Europe, enabling market players to benchmark their performance and successes. We also provide quarterly updates on broadband subscribers, access technologies and market share for operators in 60 countries
  • Connected Consumer end-user survey report: we survey 6000 end users annually, in six countries (Europe and North America), about usage, spending and attitudes towards broadband and video services
  • access to experts: clients get unmetered access to our subject matter experts and thought leaders for additional insight and opinion, in response to ad hoc questions relating to our research.

Programme highlights

  • Multi-play strategies: the bundling of fixed, media and mobile services adds significant complexity to the price-positioning of telecoms services; through forecasts, best-practice case studies and tariff benchmarks, we qualify the options and impact of multi-play bundling
  • Customer retention and satisfaction: drivers for customer satisfaction, strategies to optimise churn and best-practice examples from developed markets
  • The digital home ecosystem: opportunities and partnering strategies across the value chain and revenue growth scenarios
  • Next-generation access (NGA) services: driving demand, take-up and returns for NGA, service provider strategies and productising new services.

Programme deliverables

Forecasts

Analysys Mason's Fixed Broadband and Multi-Play research programme provides the following 5-year forecasts for 8 regions worldwide, plus more-detailed forecasts for pay TV, fixed voice and fixed broadband in 30 European countries.

Fixed broadband connections and retail revenue

  • residential and business split
  • access technology split (DSL, cable modem, residential FTTB, other)
  • retail revenue and average spend per site.

Fixed voice connections

  • connections
  • spend per connection
  • ARPU
  • outgoing minutes of traffic
  • spend per minute.

Site penetration of fixed broadband

  • residential and business split.

Pay-TV metrics (for 18 European countries)

  • subscribers
  • revenue and average spend per site
  • splits of the above by platform - analogue and digital cable, IPTV, pay DTT and satellite.

Multi-play bundle (for 9 European countries)

  • all permutations of fixed broadband-based double-, triple, quadruple- and quintuple-play service bundles, which may include fixed voice, pay-TV, mobile voice and mobile broadband services
  • fixed-mobile bundle penetration
  • household penetration of fixed telecoms services that could be included in a bundle
  • the evolution of revenue-generating units (RGUs) bundled with fixed broadband.

Trackers

Analysys Mason's Fixed Broadband and Multi-Play research programme also provides the following historical and current market data:

  • The Fixed retail market tracker covers major broadband service providers in 60 countries worldwide. It provides updated fixed broadband line data and market share split by access technology and service provider. It also includes metrics related to fixed voice channels (narrowband, VoIP and cable), traffic, spend (access, calls and average per fixed minute) and ARPU for 30 European countries. Country coverage is listed below. Updated quarterly.
  • The Multi-play pricing benchmark covers DSL, cable-modem and residential FTTB-based multi-play services for consumers from more than 50 major players in 22 European countries. Updated bi-annually.

Geographical coverage

The programme provides worldwide 5-year forecasts split into the following 8 regions:

  • North America
  • Western Europe
  • Central and Eastern Europe
  • Developed Asia-Pacific
  • Emerging Asia-Pacific
  • Latin America
  • Middle East and North Africa
  • Sub-Saharan Africa.

Country-level fixed broadband and fixed voice forecasts are provided for the countries marked in bold below. Pay-TV forecasts are provided for the countries marked with a ‘*', as well as at a regional level for the Baltics, the Nordics, the rest of Western Europe and the rest of Central and Eastern Europe.

  • Australia
  • Austria
  • Bahrain
  • Belgium
  • Brazil
  • Bulgaria*
  • Canada
  • China
  • Croatia
  • Cyprus
  • Czech Republic*
  • Denmark
  • Egypt
  • Estonia
  • Finland
  • France*
  • Germany*
  • Greece
  • Hungary*
  • Iceland
  • India
  • Ireland
  • Israel
  • Italy*
  • Japan
  • Jordan
  • Latvia
  • Lithuania
  • Luxembourg
  • Malta
  • Mexico
  • Montenegro
  • Morocco
  • Netherlands*
  • New Zealand
  • Norway
  • Oman
  • Poland*
  • Portugal
  • Qatar
  • Romania*
  • Russia*
  • Saudi Arabia
  • Serbia
  • Slovakia
  • Slovenia
  • South Africa
  • South Korea
  • Spain*
  • Sweden
  • Switzerland
  • Taiwan
  • Tunisia
  • Turkey*
  • Ukraine*
  • UAE
  • UK
  • USA
  • Yemen
Back to Top