Cyber Security

Overview

This research programme explores the cyber-security market for vendors and service provides.

We are focused on the opportunity to provide security solutions to small and medium-sized businesses (SMBs) (that is, businesses with up to 1000 employees).

We also cover technology, but are most interested in how vendors sell and support this technology into the SMB market.

Percentage of businesses that feel somewhat or
not satisfactorily protected against a cyber-security attack,
by size of business

Percentage of businesses that cited the lack of awareness of
security vendors andtheir products as a challenge,
by size of business

Key themes

• Channel strategies.

• Strategies for selling security.

• Security-related challenges faced by the SMB market, and how to overcome them.