SMB Technology Forecaster

"...A point of view can be a dangerous luxury when substituted for insight and understanding..." Marshall McLuhan Media Pioneer.

The SMB market is highly fragmented, meaning that technology brands have significant opportunities...

Our research suggests that businesses with 1-999 employees spent USD1.1 trillion on ICT and communication solutions worldwide in2019 driven by the adoption of cloud-based solutions.

However we believe the following key questions must be understood to make the most of these opportunities

Our SMB Technology Forecaster offers key fact-based insights and answers to allow you to accurately forecast and create effective strategies within the SMB landscape

SMB Technology Forecaster overview

How the SMB Technology Forecaster supports IT brands

• Provides granular insights about SMB technology investments

• Provides key market inputs to your SMB strategy and product plans from a convenient, all-in-one source

• Provides insights to inform your channel partners with evidence-based data on market size/TAM

How the SMB Technology Forecaster supports professional services firms

• Provides objective, third-party insights about SMB technology investments

• Offers the ability to provide your stakeholders with key spend and sizing data from a convenient, all-in-one source

• Enables you to educate and validate your ICT demand hypotheses

The SMB Technology Forecaster offers coverage for 52 leading countries (in terms of ICT usage) and 5 'rest of region' areas

Our SMB Technology Forecaster contains granular data split bybusiness size, industry vertical and route to market, making it fully operational for decision makers

Analysys Mason's SMB Technology Forecaster provides granular insights for more than 130 ICT categories [1]

Our SMB Technology Forecaster is underpinned by supply and demand insights and macroeconomic data, and is stress-tested to ensure accuracy and predictability

How the SMB Technology Forecaster works: an illustrative example

Routes to market: inform your channel strategy with evidenced-based insights

Our SMB Technology Forecaster is an essential tool to help forecast, inform and validate your marketing and channel strategies with precision and confidence

Customisable

• Ability to pinpoint SMB/large business market opportunities through many filters (such as products, regions, firmographics, adoption rate, ICT categories and spending levels) and identify best routes to market

Comprehensive

• Robust database providing granular insights regarding the market landscape and best routes to market, underpinned with access to our forward-thinking analysts and relevant thought leadership

Convenient

• All-in-one data source providing consistency and harmonisation across all categories and offering the ability to directly compare data with your internal sources, such as financial tools and sales data