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Malaysia SME Banking

Published by RFI Group Product code 966913
Published 2 issues / year Content info 47 Pages
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Malaysia SME Banking
Published: 2 issues / year Content info: 47 Pages

The RFi Group Small Medium Enterprise (SME) Report - Malaysia 2020, provides a complete primary-research-based picture of the SME Banking market. This study examines the viewpoint of SMEs to understand the SME banking environment and the factors that influence choice and behaviour. The report also offers a comprehensive coverage on multiple product types such as business operating/transaction accounts, borrowing products and business credit cards focusing on satisfaction and drivers of satisfaction for providers to improve their offering to cater to the changing needs of SMEs.

Looking at key drivers of choice for domestic and international banking relationship, product satisfaction and their drivers of satisfaction. This report provides a view into SMEs considerations when choosing a bank and and helps financial institutions to

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