Global Information Inc. would like to present a new market research report, "China's Advertising Sweet Spot: Targeting Young, Upwardly Mobile Consumers with Digital Media" by SNL Financial LC.
Both online video and social media advertising experience robust revenue growth
Chinese consumers have embraced a wide-range of Internet applications, making digital media a valuable and critical channel for marketers to reach consumers in the Middle Kingdom. In 2011, Chinas Internet advertising market surpassed print advertising - placing it in second place behind only television ads. As marketers in China have begun to recognize the importance of marketing via digital media including search engine advertising, online portals and affiliate networking, methods of successfully leveraging these channels has become crucial.
Key findings from this study include:
The new report focuses on the rise of online video and social media as the latest important channels for digital marketing in China, explaining how marketers can effectively incorporate online video and social media into their marketing campaigns to drive measurable results.
Global Information Inc.(GII) - specializing in market research provision for the vertical industries, GII offers expert independent recommendations of publications from hundreds of the globe's leading market research firms.